The Kitchen North America

🚨NEW WORK ALERT🚨   When we found out that BYU hotshot Richie Saunders is the great-grandson of Ore-Ida's founder, the inventor of Tater Tots, we jumped on it. Within a week of ESPN dropping the news, we secured an NIL deal, crowning him "Heir Richie." Now, whenever Richie cooks on the court, we're giving NCAA fans something to cook at home. After every BYU win, when their clock stops, ours starts. Ore-Ida's 'Tot Clock' gives fans 30 minutes to take their shot at scoring free Tots. Go Cougars! 🏀

🌚 New Work Alert 🌝   When Capri Sun shared their plans for Moon Punch, a series of limited time, glow-in-the-dark pouches available in celebration of the total lunar eclipse on March 13/14th, we knew its launch had to be out of this world! 🛸 Curious to get your hands on Moon Punch? Scan the moon in Snapchat on 3/13 - 3/14 to enter for your chance to win   https://lnkd.in/dbpFsMZk

When we teased Claussen’s Just the Brine in December, fans demanded we make it real. So we did, delivering green brine-y goodness just in time for 🍀St. Patrick’s Day🍀 Fans could 🍸 pickle themselves using Just the Brine as a mixer at night, then ☺️ un-pickle with our electrolytes in the morning. Starting March 14, we're rolling out limited-edition 6-packs exclusively through Gopuff in New York, Chicago, and Boston—cities known to go hard on St. Paddy’s Day. Not in these cities? No problem. Visit https://lnkd.in/dgDBkeuK for a chance to snag this limited release while supplies last. 

Our very own Engels Perez is officially featured as a Gen Z to watch on Ad Age! Check out the article here: https://lnkd.in/euYGj8pt

Levelling up creativity. Pushing culture forward. At The Kitchen, great ideas come from great people. As we continue to evolve, we’re doubling down on the talent, craft, and creativity that make our work stand out. And we’re hiring like crazy to keep that momentum going. Big thanks to Adam Bennett & LBBonline - Little Black Book for the conversation! 🙌 https://lnkd.in/d2P-nS42

The Super Bowl may be over, but we’re still thinking about the vibes of Instacart’s Big Game debut. 🚀 Talking HEINZ Wiener Dogs? Kool-Aid Man?? Oscar Mayer Weinermobile deliveries!   Shoutout to Instacart for making grocery delivery look this fun. We had a blast bringing our Kraft Heinz brands into the mix.

🔥 MUSTAAAAAAAAARD 🔥 Ever since Kendrick shouted his name, we knew Mustard x Mustard had to happen. But how do you announce two legendary mustards coming together? You hijack music’s biggest night. Right as the Grammys cut to commercial after Kendrick and MUSTARD’s fifth Grammy win 🏆, Heinz and MUSTARD crashed the party—disrupting the break and owning the moment with a 30s spot with the iconic track and yell.   Then, we took it beyond the screen, blowing up social and lighting up billboards in MUSTARD’s hometown of Inglewood. Huge shout out to the legendary team behind this iconic launch!

We made The Drum's 'Agencies to Watch' list! Apparently, people are watching—and not just our moms. 👀 Thankful to our team and brand partners for cooking up scroll-stopping, award-grabbing, mildly unhinged creative. 🚀 #AgenciesToWatch #HereAtKraftHeinz https://lnkd.in/gDSA4vEe

👀 When Packer fans started calling Tucker Kraft (#85) "Kraft YAC and Cheese" for his insane yards after catch, we had to jump in. Cue the big cheese energy: We dropped a massive 85 PACK-er of Kraft Y.A.C. and Cheese on our socials. Then Tucker’s wife, Baylee Kraft, hit the comments: “NEED THIS NOW.” Challenge accepted. 💪 The team whipped up a 40 lb, 5-ft-tall PACK-er and shipped it straight to Wisconsin. Tucker and Baylee loved it so much, they shared it on their IG stories last week. Shoutout to JL and everyone who made this magic happen. True team hustle right here. 🧀👏 Johannes Leonardo Green Bay Packers

🚨 New Year, New Opportunities! 🚨 It’s 2025, and The Kitchen is cooking up BIG things. Tons of roles. Big ideas. Real impact. Zero egos. Ready to make work that matters? Let’s talk. 👇 https://lnkd.in/dFw6PuRP