Campaign Canada

Recent headlines– Who is facing who: Campaign Cup 1st round matchups revealed / IAB Canada launches new Creators Council / Get ready for more made-in-Canada marketing missteps: As brands scramble to meet the moment, creatives say that a BC company’s out-of-home advertising gaffe this week probably won’t be the last / Royal Ontario Museum seeks witnesses to the horrors of Auschwitz, to preserve humanity, in campaign by Broken Heart Love Affair / "Will the 'big six' become the 'big three'?" Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic / Cheese, please: Boursin and Cheez-It dabble in cultural experiences

These are our Campaign Cup first round match-ups...voting begins Monday! 1) "Sick to Siiiick": Tylenol Canada and OneMethod vs. "Sponsor the Parents": Molson Coors Beverage Company and Rethink 2) "We Get Groceries, So You Don’t Have To": DoorDash Canada and Hard Work Club vs. "Kickstart Your Heart": Kicking Horse Coffee and Lifelong Crush 3) "F*** Off Open-Net Pen Salmon Farms": Pacific Wild and Maximum Effort vs. "Coffee Mate, mate": Nestlé and Courage Inc 4) "My Friend Max Hate": White Ribbon and Bensimon Byrne vs. "The Last Timbit": Tim Hortons and GUT 5) "Find Your Swagger": Parkinson Canada and Broken Heart Love Affair vs. "Grow Beyond": Montreal’s CHU Sainte-Justine Foundation and LG2 6) "Trojan Duet's Good Vibrations": Trojan and Forsman & Bodenfors Canada & Bodenfors vs. "Bacon is Rain": Greenfield Natural Meat and No Fixed Address Inc. 7) "Nature’s Symphony": Royal Ontario Museum and Broken Heart Love Affair vs. "Magic Duos": Coca-Cola and VML 8) "Award Show Hack": Inlaws Audio and Bleublancrouge vs. "Screaming Pain": Delivra Health Brands and Good&Ready

Recent headlines– Apple named Cannes Lions Creative Marketer of the Year / Want to optimize your digital campaign? Consider adding some good old print to the mix / BCAA and Zulu Alpha Kilo create ‘Fireweed Pin’ for wildfire relief / popeyes Supplements taps Touché! for media / TD Insurance takes pole position in bid for customer affection in campaign by Diamond / Who does what now–week of Mar. 17

A new episode of the Gen C podcast is live, featuring Account Manager at Middle Child, Rebecca McLaren talking about the ins and outs of public relations. As someone who didn't initially set out to work in PR, McLaren reflects on her career thus far, and what she thinks everyone entering this field should know. Listen here: https://lnkd.in/ereEF3EB 

More brands are bringing aspects of creative, media and digital in-house but what does it take to do it right? Join us at Campaign's In-Housing Summit in Toronto for a power-packed morning on the evolution and innovation in the ways brands are working with their creative and media agencies today - and how it will be different tomorrow. ➡️ Find out more https://lnkd.in/eh2QmE-4

Recent headlines– ZGM Modern Marketing Partners is selling non-alcoholic beer to support NABS / Adland under scrutiny: India's Competition Commission raids top agencies over alleged price-fixing / Children of the Street asks parents to think twice before posting their kids in campaign by WILL / Our version of March M(ad)ness is back / New Brunswick showcases its sensory appeal in tourism campaign by NATIONAL Public Relations / Group 219 is Canada’s newest ad holdco

It's just about time again for our Campaign Cup! Today we'll be posting our 16 contenders, Friday we'll be sharing the match-ups, and voting for round one will being on Monday! Check in here and on the website (In-Depth content page) to follow along, and find out which ad will be deemed THE BEST AD of the last year.

Recent headlines– Omnicom and IPG shareholders approve takeover in key ‘milestone’ / Interac Corp. enlists professionals to defend consumers against fraud in campaign by Zulu Alpha Kilo / Klick Health expands in APAC, acquires Ward6 Singapore / Veteran strategist Dino Demopoulos joins The Hive / CREA uses a nautical metaphor to show how realtors protect clients from unseen issues in campaign by No Fixed Address Inc.

Recent headlines– Arthur Fleischmann joins search firm Listenmore Inc. / FUSE Create launches Legacy Space with the The Gord Downie & Chanie Wenjack Fund Wenjack Fund / Soup brand Aylmer does a spit take on U.S. tariffs in campaign by Montreal agency Les Évadés/ Fountain Tire is happy not to sell a lot in campaign from FCB Canada / US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal / Canadian Down Syndrome Society calls on Canadians to take a stand against systemic barriers facing people with Down syndrome /

Recent headlines– TRGR Advertising names two new partner owners / Publicis scoops Coca-Cola media in North America / New opinion column by Éric Blais: Memories of an iconic Canadian retailer are nice, but not enough / Cossette expands leadership team in Toronto with new appointments / IKEA shines a light on ‘sleep poverty’ in campaign by Edelman