Thrive Digital

BF/CM should not be the time to run tests. Geo and go dark testing should specifically be avoided during this high-stakes period, where your brand likely relies heavily on that revenue to hit quarterly and annual targets. But there are some things you can do during other sales events in the year leading up to. Watch our VP of Data & Strategy, Eric Sloan, explain all this and more in our latest episode of The Hypothesis. #PerformanceMarketing #GrowthMarketing #DigitalMarketing #Marketing #EcommMarketing

Cart abandonment rates can provide essential information for optimizing conversions — especially before, during, and after sales events like BF/CM. Updating your site and offer to solve for pain points and lower abandonment rates before your sale period can ensure a smoother event and improved success. Watch one of our Performance Managers, Courtney Ramm, talk all about this and more in our latest episode of The Hypothesis. Watch it on YouTube or listen to it on your favorite listening app. #PerformanceMarketing #GrowthMarketing #EcommMarketing #BFCM #Marketing

Check out these helpful holiday tips for TikTok from our friends over at Caudalie!

Big sales events like BF/CM require different daily, and even hourly goals, to get the most out of your budget. These aren't set-it-and-forget-it events. Plan to vary the ad spend across the days and strategically allocate the budget, focusing on key moments rather than spending evenly across the entire event. Want to see the full episode all about running sales events? Watch it here: https://lnkd.in/grHZSJSK #Marketing #DigitalMarketing #PeformanceMarketing #GrowthMarketing #EcomMarketing

BF/CM means a lot of new traffic and customers to your brand. Don't neglect a post-event strategy to ensure that audience comes back even when the sale is over. A 30, 60, or 90-day plan helps extend customer lifetime value (LTV) and encourages repeat purchases. Want to learn all about how to make the most of your sales events? Watch the latest episode of The Hypothesis on YouTube or listen on your favorite streaming app. #EComm #DigitalMarketing #PerformanceMarketing #GrowthMarketing #Marketing

You probably shouldn't run formal, structured tests during big sales periods like BF/CM. The learnings likely don't apply to anything other than sales periods, the time domain is too specific, it might not be your regular audience, and you could risk too much from a revenue perspective. But, you can explore other ways to shake up your usual sales tactics. Check out our VP of Data & Strategy, Eric Sloan, discuss this and more. Want to see the full conversation? Check out our latest episode of The Hypothesis on YouTube. #BFCM #PerformanceMarketing #GrowthMarketing #Marketing

Black Friday/Cyber Monday is just around the corner so we assembled some of our e-commerce experts to share their best tips. We're excited to launch season 2 of The Hypothesis with this episode all about making the most of your sales events. #BFCM #PerformanceMarketing #GrowthMarketing #Marketing #Ecomm https://lnkd.in/grHZSJSK

As our Director of Data & Marketing Strategy, Madeline Silver, discusses here, it's critical to consider every marketing funnel stage, not just the very top (brand) or the very bottom (performance). Here's how we think of middle-of-funnel (consideration) campaigns: 🔻 What it is: this media is focused on generating intent and engagement, with the objective of expanding our pool of prospects that are actively considering our brand, to improve sales within the next 30-90 days, depending on the length of your customer journey. Your primary KPI is ideally an engaged onsite behaviour that has been linked with purchase activity or intent. 🔻 Who is the audience? Audience targeting should be refined at the middle of the funnel (much more so than at the bottom of funnel, but perhaps less so than at top). Leverage demographic guardrails, tight lookalikes, specific interests, and in-market audiences to ensure you aren’t casting too wide a net. 🔻What are some campaign examples? Meta traffic or view content campaigns, any channels focused on optimization to specific pageviews or multiple pageviews, leads, engaged sessions, webinar downloads, etc. #PerformanceMarketing #Marketing #DigitalMarketing

📣 We are filming a Q&A episode of The Hypothesis. We want to answer your questions on all things performance marketing, data and reporting, attribution and measurement, creative and UGC, and more. Leave your questions here: https://lnkd.in/dMZE8UsR #PerformanceMarketing #GrowthMarketing #Marketing #AdCreative #DigitalMarketing

Misrepresenting or misdefining stages of the marketing funnel can have us fumbling in the dark. Not having clear stages prevents us from understanding where we may need to build audience exposure and what segments we may neglect in our growth strategy. From awareness of their own unique problems and products that solve them to awareness of specific brands to interactions with those brands to demonstrating intent to purchase and repurchase. Buyers' stages matter. Listen to our Director of Data & Marketing Strategy Madeline Silver clarify some of the stages. #PerformanceMarketing #GrowthMarketing #DigitalMarketing #Marketing