Insights Lighthouse

What’s a news Thank you Forbes Board Advisors: Kim "Kimfer" Flanery-Rye, MBA , Raquel Navarro-Prieto, Pranjal Sharma, Vesna Hajnšek, CHIARA BOLOGNINI, Polina Toropova (Strandstrem), Bilge BALCI, James Sallows, FMRS, Joanna Dumont, Olga Komleva, Valentina Tarchinskaya Key people who supported at the day and behind the scenes: Joy Eckhoff, Andrew Seinfeld, Crispin Beale, Joris De Bruyne, Gera Nevolovich, Eugene Roytburg Ph.D., Maurice NDiaye , Tizian Bonus, Rimantas Reimontas, Inna Merenkova, Olga Shakhmatova, Ewa Gallon, Alex Hunt, Victoria Welvaert, Nelly Mamyan Event producer and magician: Hellen S. Photographer and storyteller: Eugene Theodore, Storyteller Key partners: Cannes Lions International Festival of Creativity Appinio, ESOMAR Key sponsors: Stravito, Behaviorally, Fastuna, EyeSee, GWI, Descartes & Mauss, Cloverpop, Hotspex

Reflecting on Purpose to Drive Bold Transformation 🚀 In 2014, as Satya Nadella took the helm at Microsoft, the company faced a critical juncture. With its original mission of “a PC in every home and on every desk” nearly achieved, the question became: What’s next? Satya reflected, “We needed to essentially refound the company…ground ourselves back in what’s the core sense of purpose and mission.” By revisiting Microsoft's roots as a tools company, he emphasized the importance of empowering others: “We build tech so that others can build more tech.” This highlights a key insight for all organizations: purpose fuels transformation. Leaders today, as they navigate change, can benefit from asking, How does our mission empower our people and our customers to achieve more? #Leadership #Strategy #SatyaNadella #PurposeDriven #Transformation #Microsoft #Innovation

🌍 "As we look ahead into the next century, leaders will be those who empower others." — Bill Gates In today’s dynamic landscape, true leadership goes beyond directing outcomes—it’s about creating systems that elevate the potential of every individual. 🌱 For those of us in marketing, insights, and strategy, this quote is a reminder of our responsibility to design environments that allow our teams’ natural talents to shine. It’s no longer enough to simply manage; we must actively enable our people, providing the resources, support, and autonomy they need to thrive. When we prioritise empowerment in our workplaces, we see: ✅ Increased innovation through diverse perspectives ✅ Greater commitment and ownership from team members ✅ Sustainable growth driven by a culture of shared purpose Leadership today means building a foundation where our teams have everything they need to succeed. Let’s keep innovating and investing in our people. 🚀 #Leadership #Empowerment #TeamSuccess #EmployeeEngagement #MarketingTransformation #FutureofWork #BillGates

"The chief enemy of creativity is ‘good’ sense." — Pablo Picasso Does true creativity arise from breaking conventions? Pablo Picasso, born on October 25th, reminds us of the importance of pushing boundaries and embracing discomfort to foster innovation. His perspective resonates today, especially when we consider how creativity can drive growth in any organisation. How do you or your organization break free from ‘good’ sense to cultivate fresh ideas? #PabloPicasso #Creativity #Innovation #Leadership #Insights #PutPeopleFirst

❓ How can a large company keep the agility and spirit of a startup? Logitech CEO Hanneke Faber believes that even as companies grow, retaining a small company ethos can drive innovation and agility. In this fireside chat, Hanneke shared her admiration for Logitech’s unique culture: “This is now a sizable company, but you can feel the small company ethos... It’s pretty fast, it’s pretty agile.” In her full talk, Hanneke delves into the balance of global talent, R&D investments, and streamlined operations to sustain Logitech’s growth while staying nimble. How do you think big companies can remain agile and maintain the ethos of a smaller company? #Leadership #CompanyCulture #Innovation #Agility #Logitech #HannekeFaber #BusinessGrowth

❓ Does business happen in headquarters or on the ground? Logitech CEO Hanneke Faber believes real growth comes from staying close to the people who drive the market forward. In this fireside chat, Hanneke shared that “the people closest to the consumer, customer, and technology know best.” Her non-hierarchical, hands-on leadership style empowers teams to leverage insights directly from the front lines to fuel Logitech’s growth. Throughout the talk, Hanneke explores topics like consumer-centric strategies, innovation in product development, and empowering teams. What results does your organisation get and could you benefit from a change in design? #Leadership #ConsumerInsights #Empowerment #Innovation #Logitech #HannekeFaber #BusinessGrowth

🚨 Just 1 Day Until Our Webinar with Kraft Heinz & Insights Lighthouse! 🚨 This is your last chance to register for an exclusive session on how to turn foresight into strategic action and drive business growth! Don’t miss out! 🌟 🗓️ Date: October 15, 2024 ⏰ Time: 6:00 PM CET | 11:00 AM CST | 12:00 PM EST 🔗 Link to Register: https://lnkd.in/eREwHU4y Speakers: Tom Trenta , Global Head of Cultural + Culinary Foresight at Kraft Heinz Dr. Liubov Ruchinskaya, Senior Business Growth Executive at Insights Lighthouse Yannis Kavounis, Chief Customer Success Officer at Descartes & Mauss Get ready to hear insights from industry leaders on leveraging AI, turning foresight into action, and amplifying the impact of your CMI teams. Don’t wait—register now before it’s too late!

It was a pleasure to speak at #MRMW in Berlin last week! The event brought together leaders to explore the evolving role of insights in our rapidly changing tech-driven world, raising an important question: "Who is driving the growth?" 📈 With demand for insights growing, insights have a great moment. 💪 Key Learnings and Takeaways: 1️⃣ Embrace New Technology: - Leverage AR, VR, and XR for testing or brand activations, blending the physical and digital worlds to create new experiences. - Should we test with AI-generated consumers vs. real people? - Market research could become soon invisible through smart glasses. - AI models as influencers and podcast creators. 🙂 2️⃣ The Power of Storytelling: - Simplify complexity by turning numbers into meaningful, actionable stories that drive strategic decisions and organizational success. - We are driven by stories, and stories are data with soul. 3️⃣ The Evolving Role of the Insights Function: - Talent shortages in AI research present an opportunity to upskill. - A need is emerging for professionals who can bridge the gap between business and IT. - Insights roles are evolving from purely analytical to becoming strategic partners, innovation drivers, and ethical data stewards, leveraging AI to deliver deeper, faster, and more actionable insights. - The human element of insights—empathy, context, and ethical judgment—is becoming more valuable. - The most successful people and companies will go deep in both AI and HI (Human Intelligence). A big thank you to the #MRMW team and Insights Lighthouse for this incredible opportunity! #AI #Insights #Innovation #Growth #HI

Tell me your best Powerpoint trick in the age of AI. As marketers, we are in love with slides. We think in slides, write in slides, and admire other's slides, but often, we focus too much on slides. Here is my latest article for #engineeringmarketing on the marketer's obsession with PowerPoint.

Event season just closed, and Insights Lions in Cannes was definitely a highlight for me this year. Bringing together thought leaders from insights and marketing, it delivered fresh ideas and next-level content 🚀 And for a first-time event, it’s already raised the bar - I can’t wait for next year! Thanks to Insights Lighthouse and especially Dr. Liubov Ruchinskaya for making it possible 🙏