Appinio

Berlin, we made it! Day one is officially in the books ✅ The Appinio team kicked of MRMW Europe with an inspiring day full of bold ideas, insightful talks, and invaluable connections. We had the opportunity to engage with 25+ top speakers from 20+ industries, and our very own CRO, Tizian, delivered a powerful keynote on unlocking brand growth, followed by a thought-provoking panel discussion.🔥 We wrapped up the evening with a fantastic networking dinner with clients and had an absolute blast. Now on to Day 2! Big thanks to everyone who stopped by Booth 3—let’s keep the energy up! 🚀 #Appinio #MRMW

Appinio is turning 10, and we’re celebrating some of the people who’ve made it all possible—our amazing Appinioneers. 💙 Today, we’re shining the spotlight on Catharina Wewel, who joined us four years ago as a Junior Research Consultant. Fast forward to today, and not only is she leading the Research Operations team, but she’s also built it from the ground up into a global team of 30 (and counting)! Her journey has been all about growth and making a real impact, ensuring everything runs smoothly while maintaining our top-quality standards. Cat’s ability to turn customer feedback into action has transformed how we operate, and her leadership has fostered a team culture that quite literally crosses borders. She’s shown us what can happen when you combine passion, adaptability, and a whole lot of heart. 🫶 Thank you, Cat, for all the amazing work you’ve done and for leading with such dedication. Here’s to even more growth and adventures ahead! ✨ #EmployeeSpotlight #Appinio10

Appinio is turning 10 this year! To celebrate our decade-long journey, we’re spotlighting Appinioneers who’ve helped shape our growth and success. 💙 Today, meet Christopher Dahl! Over the past 5.5 years, Chris has been a pivotal figure at Appinio, starting as a research consultant when the whole Appinio team was just 14 people. Since then, he’s played a key role in building out our Research Consulting and Operations teams, creating new roles, and streamlining processes to support our rapid expansion. 🚀 Chris has been at the forefront of innovation—constantly pushing boundaries, refining methods, and helping ensure that our research team stays ahead in the fast-paced world of market insights. His leadership has also fostered a unique and collaborative team culture that continues to thrive as we grow. Thank you, Chris, for your dedication and for being such an integral part of Appinio’s success. Here’s to the next chapter! 👏 #EmployeeSpotlight #Appinio10

🚀 GERMAN STARTUP BRAND RANKING 2024 🚀 It's here and we are beyond excited! For the fourth time, together with Jung von Matt START, we are publishing our joined Startup Brand Ranking. We gathered 48.000 opinions throughout the year on the brand image of Gemany's startups and can finally share the results with you: 🥇 The start-up top 10 🌟 The rising top 10 📝 The top 5 rankings for each vertical (E-Commerce, Food, Health, Automotive, ...) 💬 Quotes from renowned experts and the strongest brands Find the full ranking here: https://lnkd.in/e3MiRDFY #AppinioDE #Startup

Industry trailblazers, join us for this insightful panel discussion: "Who is Driving Industry Growth?" 👀 Moderated by our Team Lead Research, Emilie Dumas, this session will explore the evolving role of insights and how brands can adapt in a fast-changing world: 🔍 The evolving role of insights in an AI-driven world 🔄 Rebuilding cultural insights amidst rapid change 📊 Elevating the insights function: impact, visibility, and ROI 🔀 New frontiers: shifting roles and emerging opportunities Joining Emilie are Anne-Sophie Guyon (Salomon), Olga Komleva (Colgate-Palmolive), Mathilde Beljaarts (Philips), and Dr. Ivan Terekhov (Lufthansa Innovation Hub). Together, they’ll share practical strategies and experiences to help brands navigate modern challenges and seize new opportunities. We’d love to see you there! ⏳ 3:45pm on 11th October, MRMW Berlin. #Appinio #MRMWEurope

Appinio is turning 10! To celebrate our 10-year journey, we’re spotlighting Appinioneers who've been instrumental to shaping Appinio. 🚀 Today, meet Benedikt Helbach! He’s been with Appinio for 6 years and had the unique opportunity to build our sales team from scratch. Growing the team from just 1 person to over 50 global sales professionals is something he’s incredibly proud of, and he credits the team’s success to collaboration and resilience in the face of challenges. Ben has been key to our scaling success—navigating early pitches, adapting strategies, and building lasting relationships with major clients. His insights and leadership have helped Appinio grow into the global company it is today. Thank you, Ben, for your commitment to Appinio’s journey and for driving our sales strategy to new heights! Here’s to even bigger things ahead. 🫱🏼🫲🏽 #EmployeeSpotlight #Appinio10

Brand Growth: Unlocked 🔓 Is your brand ready to thrive in the new era of market research? Tizian Bonus is set to take the stage at MRMW Berlin with this keynote: "Unlocking Brand Growth: Mastering the Shift to Mental Availability and Advanced Data-Driven Strategies." Discover how mental availability can fuel sustainable brand growth and give you the edge in an increasingly data-driven landscape. Tizian will show you how to embrace the mindset and strategies necessary to overcome the most pressing implementation challenges. This is your chance to elevate your brand strategy and stay ahead of the competition. Catch the keynote ⏳ 10th October at 11am Let’s shape the future of brand growth together. #Appinio #MRMW

Did you know Appinio is turning 10 this year? That's right, a whole decade of Appinio. 💙 To celebrate, we're spotlighting Appinioneers who joined us at different stages of our journey, sharing their experiences and insights. 🚀 We're starting strong with one of our OGs, Bilal Hamud! A Palestinian in Hamburg, Bilal has been with Appinio for almost 8 years, starting as a dual student when the company was still a small team. Over the years, he took on responsibility for the app, built the app team from the ground up, and now leads the teams that develop Appinio's consumer-facing products. His work has helped make market research accessible to users worldwide, all while balancing client needs and upholding research standards. From adapting to tech shifts to rethinking how we engage users, Bilal has been key in keeping our consumer app fresh and engaging for our global network. At the same time, his focus on innovation ensures our app-first panel approach provides the best possible data quality for our clients, delivering reliable, high-quality insights they can trust. 🫱🏼🫲🏽 Thanks, Bilal, for being a key part of Appinio’s story. Appinio wouldn't be Appinio, without you! 💪 #EmployeeSpotlight #Appinio10

Pricing your holiday deals can make or break your Q4: get it wrong, and you’re slashing margins or losing sales. 😭 But that won't be the case for you if you watched the last episode of our Get Holiday Ready videocast series, where Houssein A. Al Malla and Svea Kessler covered strategies to find that perfect price—one that drives sales without sacrificing margins. 🚀🎁 In this clip, Svea explains how the Gabor-Granger method can be used to define ideal price points, produce a demand curve, create hypothetical revenue scenarios, and even determine price elasticity. But what's next for your holiday strategy? You've got your audience psychographics nailed, and your pricing strategy down—what’s next? Creatives that actually convert with Houssein A. Al Malla and Dr. Julia Vollstedt! 🛍️✨ 🗓️ Date: 19th September 11am CET 🔗 Register here: https://okt.to/8ZDzsV Can't make it? No problem! Sign up, and we'll send the full recording straight to your inbox! #Appinio #GetHolidayReady PS. Missed the pricing episode and want the recording? Drop us a comment and we'll send it over.

This year, we’re proud to be Diamond Sponsor of MRMW Europe in Berlin. ✨ 📅 October 10 & 11, 2024 📍 Leonardo Royal Hotel Berlin Alexanderplatz 👉 Catch us at Booth 3 MRMW 2024 is back, featuring over 25 expert speakers (including two Appinioneers Tizian Bonus and Emilie Dumas), case studies from 20+ industries, and plenty of networking opportunities. The event offers insightful discussions, interactive sessions, and meaningful business connections. Each year, MRMW brings together forward-thinking clients, agencies, and technology leaders to dive into the latest trends shaping the insights industry. As innovation becomes critical, this event delivers the knowledge and connections you need to stay ahead. Psst... If you haven’t got your ticket yet, don’t miss out! Get yours here with the discount code in the video: https://okt.to/vqMXdj #Appinio #MRMW