Odlo

Today we did a thing, letting out into the wild the second creative campaign under our new brand strategy and second commercial with legendary athlete, Martin Fourcade. The script follows none of the usual outdoor industry threads — but instead is an homage to the moments that come from a life lived outdoors. We're pretty stoked on having had the opportunity to shoot this work in dreamy Lenzerheide Marketing und Support AG, to have worked with London agency, AKQA on concepts and to continue to partner with production standouts, Seed. Everyone who worked on this creative had a hand on bringing There's More Out There to life. And this is just the start. #TheresMoreOutThere

Fuel up. Play outside. Repeat. ☕🥐 What's your go-to breakfast before a day on the trails?

Comfortably dry. Remarkably fast. Shop the running collection in-store or online. #TheresMoreOutThere

Meant it when we said "out of office" 🙅♀️💻 #TheresMoreOutThere

📸 CONTEST! Are you a skilled photographer? Do you love being outside? Perhaps, on two wheels…? The 'Freewheeling' Photo Contest is a call for cyclists to get creative and creatives to get cycling, all for a chance at a BIG cash prize. So, do you have what it takes to build a team and compete for up to 5000 CHF? Enter at https://lnkd.in/dz8gAuaX! Contest entry open until 23 August at 11:59pm. You must answer all questions in the Entry form above to be automatically entered for a chance to be selected as a participant. Your Entry will be screened by Odlo and evaluated based on your answers. Three (3) participants will be selected from the pool of eligible Entries and notified via email no later than 28 August 2024. This contest is in no way associated with Facebook or Instagram. Good luck! #TheresMoreOutThere

The F-Dry range: versatile layers made from exceptionally fast-drying materials. Made for nearly anything. Find them online at odlo.com. #TheresMoreOutThere

Now live: 'Out for More' Episode 3. Watch now: https://lnkd.in/duGB5Stc In Episode 3, former Olympic race walker Emilie runs into challenges in her mid-season races. Meanwhile, Yves’ season rises to a crescendo with a huge win at Swiss Canyon as he looks toward the Eiger 51k.   #TheresMoreOutThere #OutForMore

Friend of the brand. Odlo sponsored athlete. While he has a couple monikers, this summer Jake Catterall is taking on a massive challenge running the entire Via Alpina https://tr.ee/QCMqnZBsyR (2000kms+ and 110,000m D) - ya, a big one. He's about two weeks into the effort and is currently cris-crossing the mountains in Austria. Let's show this guy some love on what can only be described as a Herculean effort. 💪 Follow him. Drop a word of encouragement in. Say yes to new opportunity. Good luck out there today, Jake! #YesToMore #TheresMoreOutThere

From offering training sessions to hosting key partner events, Ueli Grassl, Store Manager of Odlo Davos since 2021, is using his passion and expertise to create a local community centered around outdoor sports and rooted in sustainability. "Our role extends far beyond mere transactions," he said. "It's about forging deep connections with those who walk through our doors, understanding their needs and enhancing their connection with nature through our products." Be sure to check out the Odlo store in Davos, open year-round: https://g.co/kgs/e1vvXR3 #BuildingMoreTogether #TheresMoreOutThere