OP2B

"Our farmers don’t just farm fields, they farm the future." 🌱🐄 Arla Foods is proving that regenerative dairy isn’t just an aspiration—it’s becoming reality. With farmers like Neil Baker, Hans Svensson and Arjen Verschure embracing change and leaders like Hanne Sondergaard driving Arla’s Farmahead initiative, the company is equipping dairy farmers with the tools they need to transition. Through data-driven insights, financial incentives, and knowledge-sharing, Arla is making regeneration work in practice. By tracking key performance indicators on soil health, biodiversity, and carbon reduction, they ensure that sustainability and productivity go hand in hand. This aligns closely with OP2B’s mission—scaling up regenerative agriculture through landscape-level collaboration and innovative financing solutions. Together, we’re working to de-risk the transition for farmers and drive meaningful change across the food system. Read more about how Arla Foods is driving this transformation: https://lnkd.in/eYtEh6yX #RegenerativeAgriculture #DairyFarming #SustainableFood #FutureOfFarming #Farmahead #OP2B

OUT NOW: Closing the gap: An analysis of the costs and incentives for regenerative agriculture in Europe  Our latest report, in collaboration with WBCSD – World Business Council for Sustainable Development, Deloitte, PepsiCo, and Unilever, uncovers the gaps and opportunities in creating a viable economic model for farmers transitioning to regenerative agriculture. It calls for greater collaboration across the value chain and with policymakers to de-risk the transition to regenerative agriculture, optimize farmer returns, and share risks more equitably. Key insights from the report: 🌱 Regenerative agriculture boosts farm profitability within 3–5 years while protecting the planet's resources. 💸 Despite the long-term benefits, the upfront investments (€2000–5000/ha) and funding gaps that farmers face remain key obstacles. 🤝 Collaboration across stakeholders is needed to spread transition risks among stakeholders, reducing the burden on farmers.  What must change? ✔️ Optimizing farmer returns: Provide expert guidance on agronomics, promote equipment sharing, and create frameworks for monetizing ecosystem services as new revenue streams. ✔️ Supplying additional funding: Attract new investors through innovative financial models and address information gaps on business cases and funding needs. ✔️ Developing tailored funding: Increase capital support for upfront investments and design funding models adapted to diverse farm sizes and practices. ✔️ Improving transparency: Establish platforms to track incentives, align value chain efforts, and monitor progress effectively. 📄 Explore the full report and learn how we can enable farmers to lead the transition to a sustainable future: https://lnkd.in/gzC6dg-B Tina Scheele, Safwan Shurieh, Ceejay Girard, Lluís Nache, Kieran Roberts, Charlotte Ruetz, Dana Rakha-Michalon, Lucy Schroder

A highly productive and insightful discussion yesterday, with European Commissioner for Agriculture and Food, Christophe Hansen, and business leaders from OP2B member companies, aimed at collectively shaping a resilient, competitive, and thriving European farming sector!    As the EU advances its vision for a resilient, competitive, sustainable, and attractive agricultural sector, one thing is clear: competitiveness starts at the farm. #RegenerativeAgriculture stands out as a key solution where competitiveness and sustainability go hand in hand—delivering net-positive outcomes for farm profitability, soil health, water, biodiversity, and climate resilience.     This high-level dialogue brought together C-suite leaders from OP2B member companies to align on the financial incentives and the policy needed to underpin the scale up of sustainable farming practices, to ensure an accessible and economically viable agri-business sector. The conversation reaffirmed our collective commitment working across the entire value chain, from farmers to agri-businesses, in close collaboration with the European Commission, to:     ✅ Adding value to agriculture through regenerative farming practices and investing in the next generation of young farmers  ✅ Aligning on a common language across the entire value chain on accountability & MRV (Monitoring, Reporting, and Verification) for the sustainability benchmark initiative  ✅ Coordinating financial incentives in a one-stop shop for farmers to de-risk the transition We look forward to continuing our work with the European Commission and other key stakeholders to scale up regenerative agriculture across #Europe.    Special thanks to Christophe Hansen, @Nivelin Noev, Gijs Schilthuis, and Alisa Tiganj from the European Commission for hosting us and sharing your insights. Thanks to business leaders from OP2B member companies Antonia Wanner from Nestlé, Alex Datema from Rabobank, Eric Soubeiran from Livelihoods, George Morrison from Arla Foods, Koert Verkerk from FrieslandCampina, Kristin Hughes from Diageo, Rafael Elizondo from Inter IKEA Group, and Simon Boas Hoffmeyer from Carlsberg Group for sharing private sector insights. 

#Farmers are the backbone of our food system, and their success is essential to a resilient and sustainable future. Supporting them with the right investment, risk-sharing, and policies is key to making this transition work for both people and the planet.   That’s why #OP2B welcomes EARA | European Alliance for Regenerative Agriculture’s Response Letter to Commissioner Hansen’s Vision for Agriculture and Food. We support and have co-signed this letter, recognizing it as a crucial opportunity to ensure that policies shaping the future of food support farmers’ leadership in the transition to regenerative and resilient agriculture. We encourage others to join in supporting this effort and reinforcing the vital role of farmers in shaping the food system.   🔗 Co-sign here: https://tally.so/r/nrvVY5 📄 Read the Response Letter: https://lnkd.in/evXcUCW2

#RegenerativeAgriculture is one of the most powerful solutions for restoring biodiversity and protecting wildlife—but it needs the right financial support.    This #WorldWildlifeDay, we’re highlighting the crucial role of finance in safeguarding nature. Last weekend we saw a breakthrough for financing biodiversity by the adoption of a global financial roadmap on biodiversity.   At OP2B, we know that a positive impact on #biodiversity starts with how we grow our food. Regenerative agriculture not only restores soil health and strengthens ecosystems but also protects wildlife by preserving habitats, enhancing biodiversity, and reducing harmful inputs.   Scaling regenerative agriculture requires public-private #collaboration and financial structures that prioritize short-term gains over long-term sustainability. To change this, we must: 🔹 Redirect capital toward farmers adopting regenerative practices 🔹 Develop financial mechanisms that de-risk investment in nature-positive agriculture 🔹 Advocate for policies that embed biodiversity and ecosystem protection into financial decision-making   Our latest insight explores how businesses and financial institutions can unlock the investment needed to scale regenerative agriculture. Read it here: https://lnkd.in/dm588B6T   At OP2B, we bring together value chain actors, financial institutions, policymakers, and farmers to build transition pathways that scale regenerative agriculture in Europe. Collective action is the key to impact—join us in creating a better future for agriculture.

Scaling #RegenerativeAgriculture requires collaboration—public and private finance must align to break down barriers and unlock real impact.   At Regenerative Food Systems Investment Europe, OP2B hosted a pivotal discussion on ''Unlocking Blended Finance for Transitions to Regenerative Agriculture in Europe''. With panelists Ricard Ramon from the European Commission’s DG Agri, Ema Radmilovic from Carlsberg Group, Ceejay Girard from PepsiCo, and Muriel Arts from LENs Company Ltd, we explored how collective action at the landscape level enables farmers to access and stack existing incentives, making transitions both feasible and meaningful.   A major highlight? The European Commission shared its newly released #VisionfortheFutureofAgriculture, emphasizing the need to coordinate public funding with private investments. Aligning financial incentives, setting clear sustainability benchmarks, and fostering multi-stakeholder co-investment are crucial steps toward supporting farmers with fit-for-purpose solutions tailored to their local needs.   The takeaway is clear: we can’t scale regenerative agriculture alone. To all actors in the finance sector—join forces with #collective projects that support landscape-scale transitions to regenerative agriculture and help address common barriers to scale. We can only move further if we move together. Would you like to know more on investing in regenerative agriculture? Read our insight article on Financing regenerative agriculture in Europe: https://lnkd.in/dm588B6T Special thanks to Ema Radmilovic, Ricard Ramon, Ceejay Girard, and Muriel Arts for sharing their insights at the panel! Dana Rakha-Michalon, Casper Zulim de Swarte, Lucy Schroder

Looking forward to moderating a discussion on “Unlocking blended finance for European landscape transitions” at the Regenerative Food Systems Investment this Thursday. The session will capture Ceejay Girard, Ema Radmilovic, Muriel Arts and Ricard Ramon's insights on the path to #financing the future of #farming by aligning policy, incentives, and investments for scalable transitions. PepsiCo, Carlsberg Group, LENs Company Ltd, European Commission, OP2B

Congratulations Gautier Quéru and to all Mirova team involved!

#Nature is at the heart of agriculture. Agricultural value chains are under significant threat from climate change, biodiversity loss, extreme weather events, soil erosion, and water shortages. Farmers are at the forefront, and acutely vulnerable, to these environmental and economic shocks. #RegenerativeAgriculture offers a way forward by improving soil health, boosting biodiversity, enhancing water efficiency, and fostering resilience to climate change, all while presenting a strong business case for farmers. Supportive #policy environment is a critical enabler necessary to drive broad scale implementation of regenerative practices in the #EuropeanUnion. The new EU political cycle, with milestones such as the CAP review and the Strategic Dialogue on the Future of EU Agriculture, presents a timely opportunity to embed regenerative agriculture into policy.   OP2B is pleased to launch a new report in collaboration with Boston Consulting Group (BCG) and Carlsberg Group, resulting in a clear roadmap for policy makers to scale up regenerative farming in Europe. By working together, businesses, policymakers, and farmers can create a resilient food system that benefits people, the planet, and the economy.    The report identifies six high impact policy and public private interventions to unlock regenerative agriculture at scale: 1. Establish an EU-level outcome-based definition with clear key performance indicators (KPIs). 2. Develop an EU-wide protocol for measurement, impact assessment, and reporting. 3. Integrate regenerative agriculture into CAP Pillar I to link payments with environmental outcomes. 4. Enhance financing solutions through the European Investment Bank (EIB), land banks, public-private partnerships, and capital loan programs. 5. Create a knowledge-sharing program combining in-person engagement with an online platform for case studies, financing opportunities, and peer-to-peer learning. 6. Develop a public-private partnership initiative to support ecosystem services valorization and link payments to ecosystem service outcomes.   Read the full report here: https://lnkd.in/duaSpbWT   Special thanks to the co-authors of this report: Louise Berrebi, Jack Bugas, Peter Jonathan Jameson, Shalini Unnikrishnan from Boston Consulting Group (BCG), and @Casper Zulim de Swarte from OP2B. Thanks also to @Simon Boas Hoffmeyer and Ema Radmilovic at Carlsberg Group.

Can regenerative agriculture improve quality? Like no other, Pernod Ricard knows it is dependent on healthy terroirs to grow the best ingredients for their products. As part of its commitment to a more sustainable wine and spirits industry, Pernod Ricard set ambitious goals for #RegenerativeAgriculture in their vineyards. The company helps farmers de-risk their transition, while peer-to-peer collaboration and data insights ensure lasting impact. In this way, Pernod Ricard is closely collaborating with winemakers, like Gael Dupont, to accelerate the adoption of regenerative practices. “The transformation we are witnessing in Champagne is a testament to the power of regenerative agriculture. By revitalizing soil health and fostering biodiversity, we are not only elevating the quality of our wines but also contributing to the resilience of local agricultural systems. This is a paradigm shift, where sustainability and profitability coexist.” says Gael Dupont “Scaling regenerative agriculture requires a unified language and shared vision. We cannot act in silos if we are to tackle the global challenges of biodiversity loss and climate change.”  says Morgane Yvergniaux ➡️ Read the full article here: https://lnkd.in/dtgpH7TJ    This story is part of a series that highlights OP2B members' commitment to scaling regenerative agriculture. Want to hear more stories? https://lnkd.in/dRxkx5kP Pernod Ricard, Martell Mumm Perrier-Jouët, Gwyneth Weller, Jose Ramón Fernandez Barrero