Insights by Kantar

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Are you ready for the GenAI marketing era? From personalised campaigns to creative innovation, GenAI is redefining marketing as we know it. This comprehensive guide helps you: 📊 Understand the roles of GenAI in marketing 📚 Build capabilities for future success 🎯 Navigate the roadmap for adoption Don’t miss the chance to lead with confidence. Check out our latest insights and start building your AI advantage today! https://loom.ly/0bs6lI4 #KantarAI #GenerativeAI #AIinMarketing #MarketingInnovation #FutureofMarketing #AITrends

🎨 Master the art of creative marketing! For marketers, connecting with consumers has never been more critical. With endless channels and limited attention spans, breaking through the noise requires bold, creative strategies. In collaboration with Effie Awards Europe, we analysed nearly 100 award-winning campaigns to uncover the secrets behind their success. Gold-winning campaigns excel by forging meaningful connections with audiences through these 5 key creative connections: 🔥Be bold ⚡Use drama 💬 Remain candid 🔑 Maintain consistency 😂 Incorporate humour 📥 Download our booklet to dive into the inspiring case studies behind these key creative connections and discover how they can elevate your marketing strategy! 👉 https://lnkd.in/dukK8i3q #EffieAwards #Kantar #CreativeConnections #Innovation #LINKAI

🔥 Is it fear or FOMO driving your GenAI journey? For many marketers, the rapid evolution of GenAI feels overwhelming—but it’s also an opportunity like no other. Our new report dives into: 🌟 How to integrate GenAI into your marketing strategy ⚙️ E2E processes to scale AI effectively 🔑 Key steps for building AI-ready capabilities Let’s reframe the fear and embrace the possibilities. Ready to start? https://loom.ly/0bs6lI4 #KantarAI #GenerativeAI #AIinMarketing #MarketingInnovation #FutureofMarketing #AITrends

Fear or FOMO? The GenAI revolution is here. GenAI isn’t just a buzzword—it’s the engine powering a new era of marketing. Creativity? Enhanced. Personalization? Scaled. Efficiency? Supercharged. This article is your roadmap to embracing GenAI with confidence. Don’t miss it. 👉 Read the full article: https://loom.ly/Rg-T_yk #KantarAI #GenerativeAI #AIinMarketing #MarketingInnovation #FutureofMarketing #AITrends

🚀 Unlock the power of creativity in marketing! 🚀 For marketers, connecting with consumers has never been more critical. With endless channels and limited attention spans, breaking through the noise requires bold, creative strategies. Using our cutting-edge AI-powered solution, LINK AI, we analysed nearly 100 award-winning campaigns with Effie Awards Europe. Gold-winning campaigns excel by forging meaningful connections with audiences. They do this through 5 key creative connections: 🔥 Use bold, innovative messaging that makes a statement. ⚡ Craft messages that aren’t just heard, but felt. 💬 Engage your audience authentically and meaningfully. 🔑 Stay true to your brand identity with long-term impact. 😂 Leverage creativity and humour to captivate and entertain. 📥 Download our booklet to dive into the inspiring case studies behind these key creative connections and discover how they can elevate your marketing! 👉 https://lnkd.in/dukK8i3q #EffieAwards #KantarMarketplace #CreativeConnections #AI

Kantar Marketing Trends 2025 – Brands tap into creator communities This week Nicole Jones and Winnie Cheng talk about creator communities, why it is important to consider them in your 2025 marketing strategy and how to set it up for success. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://loom.ly/UvN-pzc #MarketingTrends #Marketing #Marketing2025 #MarketingTrends2025 #InfluencerMarketing #CreatorCommunities

Domani 30 gennaio, parteciperemo anche noi di Kantar con il nostro Managing Director Federico Capeci alla conferenza di #SidebySide che si terrà presso la sede di #LeroyMerlin "Coesione Intergenerazionale come Acceleratore della Crescita". Interverranno al panel anche: 🔹 Cristiana Scelza – Presidente Valore D 🔹 Paola Profeta – Pro Rettrice Diversità, Inclusione e Sostenibilità, Università Bocconi 🔹 Luca Quaratino – Ricercatore Organizzazione Aziendale, Università IULM Se ti occupi di D&I all'interno della tua azienda e vuoi partecipare alla conferenza, puoi iscriverti cliccando qui 👉 https://lnkd.in/dwmsw5z6, la partecipazione sarà confermata previa verifica della disponibilità della sala. La conferenza sarà trasmessa anche in diretta streaming su LinkedIn!

Did you know? Summer 2024 was won by big package holiday brands at the expense of aggregators! We revealed this, and much more, at our Kantar Travel Breakfast today ✈️✈️✈️ We kicked off the morning by welcoming our peers from the travel sector to uncover: 💖 How differentiation, emotional connection, and effective advertising drives meaningful engagement and growth 🏆 The brand equity winners of 2024 (and a sneak peek at who’s flying high so far in ’25...) 📊 Live traveller insights from #KantarBrandDynamics to inform future planning Thank you to all our guests for attending an excellent take-off 🧳 Helen Rowe Emma Watson Joe White Tom Lees Alice Meehan Piers Lindsay-Taylor Simon Bailey Peter Aitken Marie Ridgley Ben Krzysica Jamie Donovan Suzannah Rowland Helen Pearson Naomi G. Ella Stanton Debbie Lawson Lena Ameer

✨ Kundenfeedback ist Gold wert – aber nur, wenn Sie es richtig nutzen! ✨   Jedes Unternehmen sitzt auf einem Schatz aus Kundenstimmen – aus Umfragen, Support-Gesprächen, Chat-Verläufen, Social Media & Co. Doch wie lassen sich diese unstrukturierten Daten zusammenführen, analysieren und gezielt nutzen, um die Customer Experience nachhaltig zu verbessern?   🔎 Herausforderungen, die viele Unternehmen kennen: ⚡ Daten-Silos: Informationen sind in verschiedenen Systemen verteilt – eine ganzheitliche Sicht auf Kunden fehlt. ⚡ Inkonsistente Datenformate: Unterschiedliche Strukturen erschweren die Integration und führen zu Datenchaos. ⚡ Datenqualität & Echtzeit-Integration: Wie sicherstellen, dass Daten verlässlich, konsistent und rechtzeitig verfügbar sind?   💡 In unserem Webinar erfahren Sie wie die ALH Gruppe mit diesen Herausforderungen umgeht und ✅ Wie Sie unstrukturierte Kundendaten aus verschiedenen Quellen analysieren und in verwertbare Insights verwandeln. ✅ Wie Sie mit KI-gestützter Konversationsanalyse die Emotionen, Absichten und den Aufwand Ihrer Kund*innen verstehen und gezielt Maßnahmen ableiten. ✅ Wie Sie aus Daten echten Mehrwert schaffen – für eine Customer Experience, die sich vom Wettbewerb abhebt.   🎙️ Unsere Experten:   Nico Taufer, CX-Manager bei ALH Gruppe Stefanie Ellinger, Solution Engineer bei Qualtrics Thomas Lietzow, Solution Architect bei Kantar 📅 Wann? 30. Januar 2025, 09:30 Uhr (Dauer: 30 Minuten) 📍 Wo? Online 🔗 Jetzt anmelden und Aufzeichnung sichern: https://lnkd.in/dBTX6-t4   🚀 Nutzen Sie Ihre Daten smart – und machen Sie Kundenfeedback zu Ihrem Wettbewerbsvorteil!   #CustomerExperience #CX #Kundenfeedback #Webinar #KI #ConversationalData #Insights #DataAnalytics