ALLIES OF SKIN

2025 FUTURE50 brand ALLIES OF SKIN is rewriting the rules of skincare—one science-backed formula at a time. Founded by Nicolas Travis, the brand has become known for its multitasking serums, masks, and moisturizers that deliver clinical results without the complexity. With projected 2025 revenue between $25M–$35M, and a presence in global retailers like SEPHORA, Cult Beauty, and Dermstore, Allies of Skin is proving that smart skincare doesn’t have to sacrifice simplicity. Learn more about Allies of Skin: https://lnkd.in/eKK9xUy5 Join the Allies of Skin team in NYC on April 3 at FUTURE50: https://lnkd.in/ehp6e9n9 #BeautyMatter #FUTURE50 #F50Brand #nycevents #beautyconference

We asked 300+ customers why they bought from ALLIES OF SKIN. Then we cross-checked their answers against our attribution data. 👇 The chart below shows what we found. → Only 45% of those who said they bought because of an influencer were actually attributed to influencer marketing. The rest? They were tagged as: → Paid ads → Search → Loyalty → Direct It’s messy. It’s qualitative. It’s also the truth. This is the problem with last-click attribution: It captures the end of the journey — not the reason it started. And in beauty, the journey is never linear. The decision doesn’t happen at the moment of purchase. It happens upstream — where trust is built. And influence is still the most powerful driver of trust. So definitely track last clicks. Just don’t build your mix without tracking qualitatively what moves people to buy your product.

Thank you British Vogue & Georgia Day for naming our 20% Vitamin C Brighten + Firm Serum as Best Product for Discolouration in your piece on the "11 Best Collagen-Boosting Products For Plump, Bouncy Skin" 🙏🧡

Thank you British Vogue for spotlighting our Copper Tripeptide & Ectoin Advanced Repair Serum as part of your feature on the incredible Ectoin skincare ingredient. https://lnkd.in/gHiKr4qD

Excited to chat how ALLIES OF SKIN uses social media-first marketing with values-driven branding and real storytelling to tap virality and create brand love❤️ Thanks to our incredible team of allies for allowing me to share the remarkable work you're doing—and to Brit Starr & CreatorIQ for having me on the #Earned Podcast. Tune in ⬇️ Apple Podcasts: https://ow.ly/I9yn50VkOuJ Spotify: https://ow.ly/MflR50VkOuH YouTube: https://ow.ly/RWla50VkOuI

Honored to see THE ONE SPF 50 SUNSCREEN GEL featured in Vogue Beauty Secrets with Gabrielle Union! 🌟 https://lnkd.in/gjV_CwY8 #AlliesofSkin #GabrielleUnion #VogueBeautySecrets #TheOneSPF #Skincare

Excited to speak at CreatorIQ Connect Europe in London on May 7 🎉, diving into one of our favourite topics at ALLIES OF SKIN —creator marketing and what it takes to win in 2025. Honored to join industry leaders from top brands, agencies, and platforms for a day of insights, networking, and big ideas. More details here: https://hubs.li/Q03bksWT0 #CreatorIQConnect

CreatorIQ Connect Europe speaker sneak peek 👀 We’re excited to announce our first round of CreatorIQ Connect Europe speakers—from global enterprise leaders to cutting-edge brand and agency innovators, these experts will be joining us to share real-world insights on the stage: 🎤 Riccardo Pozzoli, EssilorLuxottica 🎤 RJ Larese, Paramount Global 🎤 Emily Hare, Publicis Groupe 🎤 Fintan Gillespie, Snap Inc. 🎤 Mary Shiels, ghd 🎤 Ayal PASCAL, ALLIES OF SKIN 🎤 Alison Hollingsworth, REVOLUTION BEAUTY 🎤 Mikhail Hanney, Pulse Advertising 🎤 Ashton Wall, GateMaker Community Marketing … and we’re just getting started. Stay tuned for more big names dropping soon. Join us in London on 7 May: https://ow.ly/AxWS50VfYfs #CreatorIQConnect

"Allies of Skin growth factor serum has become so popular it’s already sold out multiple times, and previously had a waitlist of over 4000 people wanting to get their hands on it....after 3-4 weeks of use my fine lines were definitely softer and my skin looked more radiant." Thank you, Marie Claire UK, for shining a light on our Multi Peptides & GF Advanced Lifting Serum 💚 https://lnkd.in/g5XAY2zP

Pickleball, but make it skincare. 🏓 ALLIES OF SKIN teamed up with Tira to launch our new sunscreen in India with a first-of-its-kind, immersive brand experience. 🏅 We built from scratch a fully branded pickleball court—complete with life-size product installations and exclusive Allies of Skin x Tira swag- turning every match into a moment worth sharing. 🎥 Aside from inviting celebrities such as Mandira Bedi and the Indian cricket star Rishabh Pant (+15M followers), our guests & creator community brought the energy, competing in pickleball matches and creating high-impact content. And of course—the golden rule: "Reapply our sunscreen every 2 hours" while playing under the sun! ☀️ 🚀 And we’re just getting started, literally. It's happening now in Mumbai 7-9th March if you're around. 🔥 📢 Huge shoutout to Valentina Wetzlmair and our incredible partners at Tira Beauty Sneha Punjabi Choksey Aarushi Chaudhary Aaditi choksi Ruchi Padhya