CreatorIQ

Black creators, founders, and operators continue to shape culture and business in big ways—and their influence continues to grow. By 2030, Black consumer spending power is expected to reach $1.7 trillion 💰 Diversity isn’t a box to check, it’s a key part of business that brands can’t afford to overlook. Our 2025 State of Creator Marketing Report found that 84% of global creators consider inclusivity when choosing brand partnerships, while platforms like Snapchat are taking note and building programs that put diverse creators front and center. Check out our latest blog post by Cherline Bazile for the top Black-founded brands to watch in 2025, including Danessa Myricks Beauty, Topicals, CÉCRED, and Pound Cake: https://ow.ly/CGG050UV95C #BlackHistoryMonth #BHM #Marketing

How are legacy brands meeting creators where they’re at today? Brit Starr chats with Adrian G., Influencer Relations Manager at Tiffany & Co., to explore how the brand is evolving to embrace a diverse, unique, and empowered creator community. From heritage to innovation, discover how Tiffany & Co. is redefining influence in the luxury space 💎 Apple Podcasts: https://ow.ly/tyKq50UU6q5 Spotify: https://ow.ly/5k1950UU6q7 YouTube: https://ow.ly/8gNV50UU6q6 #EarnedPod #Marketing #CreatorMarketing

We started the year with some amazing new additions to the CreatorIQ crew! Help us give a warm welcome to our newest team members: 👋 Paul Schmitt, Enterprise Account Executive 👋 Abel Lemma, Product Support Lead L1 👋 Karolina Osojca, Global Senior Recruiter 👋 Charlie Smith, Client Partner 👋 Julia Scribner, Vice President of Enterprise Sales 👋 Taylor Read, Customer Success Manager Drop a comment and say hello!

That’s a wrap on our annual CreatorIQ Employee Summit 🎉 We brought 235 team members from 22 countries and 150 cities to San Antonio to kick off our year, and we're more energized than ever. From an exciting brand reveal to gearing up for the next generation of the CreatorIQ platform, this week was all about aligning on our vision for the future — together. As we look ahead, some of our biggest moments of the year are on the horizon, including CreatorIQ Connect City Tours, CreatorIQ Connect Europe and LA, and product innovations that will transform the way our customers scale creator marketing. 2025 is shaping up to be our most impactful year yet, and we’re just getting started. #CreatorIQSummit #Marketing #CreatorMarketing

We have a new look ✨ We’re excited to share the CreatorIQ brand’s glow up, a new identity that reflects our bold vision that puts creators at the center of brand and business growth: Make businesses more human, and humans more impactful. Our new logo is an evolved representation of C, I, and Q: reflecting our commitment to creators, intelligence, and the future of marketing. Our mission hasn’t changed — we’re here to close the gap between brands and consumers by empowering authentic, safe, impactful relationships with creators on a global scale. Read more about our brand refresh, our vision, our mission, and what’s next, from our CMO Brit Starr: https://hubs.li/Q034Kvs40

What happens when a creator with 10M followers teams up with her partner to launch a lifestyle brand? Conor Begley chats with Jackie Aina and Denis Asamoah—co-founders of FORVR Mood—to explore how they built a brand that sold out six months’ worth of inventory in just two hours. Their commitment to community engagement offers valuable lessons for creators and entrepreneurs alike. Apple Podcasts: https://ow.ly/jIJj50UPESF Spotify: https://ow.ly/Aqb050UPESH YouTube: https://ow.ly/R6BT50UPESG #EarnedPod #Marketing #CreatorMarketing

The Ultimate Fighting Championship is a marketing knockout 🥊 With 15B impressions in 2024 and creator mentions up 10x since 2018, the UFC is setting a new standard for sports marketing. Our Director of Research & Insights Alex Rawitz breaks down how the UFC is leveraging creator-driven strategies to dominate on social media. Explore more UFC marketing insights: https://hubs.li/Q034lBWP0 #UFC #CreatorMarketing #Marketing

At the beginning of each year, our global team comes together for our annual CreatorIQ Employee Summit — a time for focused, in-person connection and collaboration that sets up our teams and customers for success. This year, we're heading to San Antonio, Texas! Stay tuned for sneak peeks and highlights from the week 🌵

Managing relationships across brands, identifying the right creators, and keeping track of what's driving impact can feel overwhelming. Space NK tackled these challenges head-on — identifying its active creator base, building relationships, boosting retention, and driving growth. Learn how CreatorIQ empowered Leanne R.'s team to streamline creator relationships and increase Space NK's EMV 100% YoY: https://hubs.li/Q033WZzV0 #SpaceNK #CreatorMarketing #Marketing

December’s Top 10 leaderboards are here—and SKIMS snatched the spotlight among U.S. Apparel brands with a 58% month-over-month EMV boost, collecting an impressive $38.6M 🏆 The brand sparked online buzz with the grand opening of its flagship store on New York’s Fifth Avenue and the launch of a limited-edition collection with The North Face. Click to explore Skims’ creator marketing wins and all of December’s top U.S. Apparel brands by EMV ➡️ Discover more leaderboards across industries and regions: https://hubs.li/Q01hMXf80 #CreatorIQTop10 #Skims #Marketing #CreatorMarketing