CreatorIQ

What an incredible week at Shoptalk 🛍️ This year's show made one thing clear: consumer engagement is evolving fast. Enterprises are expanding creator partnerships, embracing new retail media strategies, and adapting to the shifting attention economy to meet customers where they are. Thank you to everyone we met at the show! And thank you to our customers Chomps, Every Man Jack, Grande Cosmetics, Love Wellness, Moose Toys, NOYZ, RoC Skincare, Quest Nutrition, and True Botanicals for providing the best swag. If you didn’t make it to our booth, don’t worry! Find us next at CreatorIQ Connect Europe on 7 May: https://hubs.li/Q037LvRD0 #Shoptalk #Shoptalk2025 #CreatorIQConnect #CreatorMarketing

One creator. One weird viral moment. Millions in impact. 💥 Creator Ashton Hall’s ice-cold morning routine video featuring Saratoga water took over social feeds this week, racking up 260M views on TikTok and Instagram, and driving the brand's Earned Media Value up 320% from February. Brands like Duolingo and McDonald's are jumping in with parody content, and Saratoga’s parent company Primo Brands is even seeing a stock boost. This is an example of how unique creator content can get people talking. Will we see more formal brand deals for this creator soon? Was this just a lucky viral moment for Saratoga, or will they ride the momentum and incorporate more creators into their strategy? #Saratoga #CreatorMarketing #GRWM

LinkedIn has transformed from a job board to the go-to hub for professional conversations, knowledge sharing, and trending news 📣 Brit Starr sat down with LinkedIn Sr. Editor-at-Large Katie Carroll to explore how the platform fosters real conversations and helps experts and creators build their brands. Don’t miss this must-listen episode on how LinkedIn is shaping content and community in the professional world. Head to the comments to listen in ⬇️ #EarnedPod #LinkedIn #CreatorMarketing

The G2 Winter 2025 Reports are here, and we’ve got some big wins to celebrate! Thanks to our amazing customers, we’ve been recognized as an industry leading creator marketing platform across US, UK, Europe, and EMEA, landing top spots in 11 reports, including: 🏆 Enterprise Grid® Report 🏆 United Kingdom Regional Grid® Report 🏆 Europe Regional Grid® Report 🏆 EMEA Regional Grid® Report 🏆 Grid® Report 🏆 Momentum Grid® Report Your trust fuels our innovation, and we’re proud to help enterprise brands scale their creator marketing programs. See why leading brands choose CreatorIQ: https://ow.ly/wzgi50VobxC #G2 #CreatorMarketing

The future of marketing is content-first and creator-led—and we know creator content drives better results. A leading consumer electronics brand shares how they see creators as true creative partners—co-creating content that goes beyond a single post. The smartest brands aren’t just tapping into creator content, they’re maximizing it. How does creator content show up across your channels? If it’s still isolated to a creator’s feed, you’re leaving impact (and ROI) on the table 👀 #CreatorMarketing #ContentCreators

February’s creator marketing leaderboards are in! Pantene caught our attention by making waves in Europe with a 164% MoM EMV surge, closing the month at No. 11 and edging closer to the Top 10. The brand’s growth was largely driven by a Vanity Fair Club Pantene event ahead of this year’s Sanremo Music Festival, where Italian creators attended and shared content tagged #ThePerfectSwish — helping Pantene reach 126.1M total impressions. Swipe through to see Pantene’s creator marketing wins and the top haircare brands in Europe this month ➡️ Explore all leaderboards across industries and regions: https://ow.ly/NNVj50VlANE #CreatorIQTop10 #CreatorMarketing #Pantene

We're adding more industry leaders to our CreatorIQ Connect Europe speaker lineup! Check out the newest speakers from global enterprises, trailblazing brands, and innovative agencies joining us at CreatorIQ Connect Europe: 🎤 Lucrece Sicat Loeb, Amazon 🎤 Hassan Daoud, Beiersdorf 🎤 Crystal Malachias, McCann 🎤 Sallie B., CEW Early bird pricing ends 23 March at 23:59 GMT. Secure your spot to get full access to everything CreatorIQ Connect Europe has to offer: https://ow.ly/rq7Y50Vl1AN #CreatorIQConnect #CreatorMarketing

Creators aren’t just influencing consumers—they’re influencing each other 💡 Brit Starr sat down with ALLIES OF SKIN Marketing VP Ayal PASCAL to chat about how values-driven branding and real storytelling are changing the beauty game. From high-performance formulas to emotionally charged narratives, they break down how brands can build communities that speak for themselves. Tune in ⬇️ Apple Podcasts: https://ow.ly/I9yn50VkOuJ Spotify: https://ow.ly/MflR50VkOuH YouTube: https://ow.ly/RWla50VkOuI #EarnedPod #Marketing #CreatorMarketing

Looking for your next marketing role? Explore these exciting opportunities from our network of customers and community in the US and UK! 📣 Dollar Shave Club: Partnerships & Influencer Manager (https://ow.ly/uYOu50VjBMc) 📣 Supergoop!: Influencer Marketing Manager (https://ow.ly/H2ot50VjBMo) 📣 URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly): Senior Social Media Manager (https://ow.ly/2Q9R50VjBM6) 📣 URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly): Senior Associate, Brand Marketing (https://ow.ly/RKoX50VjBMP) 📣 Nintendo: Manager, Influencer Marketing (https://ow.ly/grBe50VjBMQ) 📣 ASOS: Influencer Marketing Lead (https://ow.ly/sFcE50VjBMX) 📣 Ogilvy UK: Influence Account Manager (https://ow.ly/zk4X50VjBNb) 📣 McCann London: Social Media Lead, EMEA (https://ow.ly/j4Yy50VjBNe) 📣 Brainlabs: Head of Influencer (https://ow.ly/W2lT50VjBNs) 📣 Shake Shack: Sr. Manager Brand Communications (https://ow.ly/BFBl50VjBNy) #Marketing #Hiring #NowHiring

We've been named as one of Built In's Best Midsize Companies to Work for in Austin 🎉 A huge shoutout to our amazing team for making this possible. We’re proud of the culture we've built and the impact we’re making. Learn more: https://ow.ly/3sIv50VjknR #CreatorMarketing #Marketing #BuiltIn #2025BuiltInBest