eye square

👩🏻💻📓✍🏻💡 We want to invite you again to our Masterclass on October 24th, at 5:00 PM CEST, where Philipp Reiter, Roman Burkart and Dr. Friedrich Jacobi will discuss how eye tracking can transform market research and introduce you live to use of the latest eye tracking technologies. 🚀 This will be followed by the Human Experience Family Pitch Night at 7:00 PM CEST, featuring startups and researchers, another remarkable opportunity for anyone interested in consumer behavior and technology! 📍Join us in person at our headquarters in Kreuzberg, Berlin! eye square GmbH Schlesische Straße 29-30 Entrance B, 2nd floor left 10997 Berlin Register for the free masterclass! https://lnkd.in/dkHtmEPS #Masterclass #InContextEyetracking #Eyetracking #ConsumerBehavior #MarketResearch #BerlinEvent #Pitch

✨ Don't miss the incredible lineup for the Human Family Pitch Night on October 24th starting at 7:00 PM! ✨ ⏱︎ Only 3 days left to jump into an evening of innovative pitches from start-ups and scientists. Make the most of this opportunity to learn something new and connect with people who are committed to elevating the human experience and crafting effective solutions! These companies will be pitching on Thursday evening: ⇨ sinceare Peggy Sylopp Founder & Managing Director ⇨ Handstree Alex Kuvallini 🇺🇦 Co-founder & CEO ⇨ CinSOIL Dr. Tavseef Mairaj Shah Co-founder & COO ⇨ AlfaneoBerlin Benjamin Herzog Founder ⇨ HSB Heat Storage Berlin GmbH Dorina Döring Head of Finance, HSB ⇨ Caidera Max Sieg Founder ⇨ eye square Friedrich Jacobi CFO, eye square ⇨ givingful Niklas Todenhöfer Co-founder 🙌 We are delighted to welcome Holger Lütters and Paul Jankowski to be part of the jury and to have the pleasure of having Antje Venjakob as moderator of the event! 💥 We look forward to seeing you there! Be sure to register for free and join us for an inspiring evening: https://lnkd.in/ge4xa4Az Venue: eye square GmbH Schlesische Straße 29-30 Entrance B, 2nd floor left 10997 Berlin-Kreuzberg #HumanExperience #BrandManagement #Charity #AgroEcology #RenewableEnergies #AI #DataScience #Technology #StartUp #Pitch

🔥 Last week, the eye square team contributed to the Digital Marketing Days at Gastwerk Hotel Hamburg GmbH & Co. KG by explaining the new rules in digital marketing with a practical example to an engaged audience! 🎯🛸 Our presentation titled "Rethinking Cross-Channel: From Vertical to Horizontal. A Sparkasse Case" helped the audience grasp the future direction of marketing! We collaborated with Sparkasse for a case study focused on meeting the financial needs of a younger demographic using mobile-first. ➜ Simon Koch and Luisa Heßlinger from Sparkasse S-Communication Services showcased the most effective media and social media channels for boosting brand awareness and shaping perceptions among the 18 to 39-year-old demographic in Germany. 🫶 A big shoutout to our event team in Hamburg: Simon Koch, Liane Kuhlhoff, Joana Lea Köhler, Friedrich Jacobi and Katharina Müller! ✧˖°📷 ༘ ⋆｡° Check out more pictures from the event and our team at HORIZONT.net! https://lnkd.in/dwBFBni4 #AdResearch #AdvertisingStrategy #AdContact #FutureofMarketing #MarketResearch #DMD #DMD2024 dfv Conference Group

👁️ Unlock the Power of Eye Tracking in our upcoming Masterclass! Ready to take your understanding of consumer behavior to the next level? 🎓 📅 Join us at the hybrid eye square Masterclass on the 24th of October at 5:00pm CEST! 🤓🧩 Learn from the eye square team and it's experts Philipp Reiter, Roman Burkart and Friedrich Jacobi how eye tracking can provide deeper insights into user experiences, brand perception, and decision-making. Let's discover the latest advancements in our eye tracking technologies! In this masterclass, we will cover: 🔸 Real-world case studies showcasing the impact of eye tracking 🔸 Exploring the development of eye tracking, highlighting the transition from conventional laboratory studies to the advanced SEAL smart eye tracking algorithm 💡 Don’t miss this chance to deepen your understanding and application of eye tracking in market research. Secure your spot today! https://lnkd.in/dkHtmEPS #EyeTracking #InContextEyeTracking #UXResearch #ConsumerBehavior #ShopperInsights #DataInsights #MarketResearch #Masterclass

✨ Join us at eye square’s Human Experience Family Pitch Night on October 24, 2024, in Berlin! ✨ 🚀😲 Discover trendsetting ideas as startups, innovators or social entrepreneurs pitch their ideas and solutions. 🃏 Whether you're into tech, entrepreneurship, or innovative research, this #HXF event offers inspiration and networking with like-minded professionals! 🗣️ Moderation: Antje Venjakob Michael Schiessl Get more details and secure your spot! 🆓 🎟️ Registration is for free: https://lnkd.in/ec3_8_rA #HumanExperience #Entrepreneurship #StartUp #Pitch #Science #Tech #MarketResearch #HXF

🚨 Join our LIVE webinar Driving Emotions-How to design for positive experiences and assess their impact ... and learn from leading experts in implicit market research and psychology! Whether you're a UX designer, researcher, or industry professional, this seminar will guide you through the latest PUX models and methodologies. 🤓   When? 🗓 October 17, 3:00 PM CEST Speakers 🎙 Carina Lehne de López & Philipp Reiter 💡 Q&A session included!   🔗 Register now for FREE: https://lnkd.in/dcJqRk7n #UX #UXDesign #Webinar #CustomerExperience #MarketResearch #WebSeminar

😎 Today marks the final day of Advertising Week in #NYC for our team. We were thrilled to partner with Snap Inc. yesterday to discuss how creators are revolutionizing brand engagement. 🗣️💡 Our own Stefan Schönherr, EVP and Partner at eye square, shared insights from our extensive study involving over 5,000 US users across #Snapchat and other platforms. We discovered that creator ads significantly enhance ad recall and lead to notable increases in brand perception and purchase intent, with Snapchat leading the way. 👻 Creators play a crucial role in positioning brands as more innovative, joyful, and authentic to consumers. A heartfelt thank you to our partners Snap Inc. and Omnicom Media Group, along with the remarkable panelists who contributed to the discussion on the power of authenticity in driving business success through creator collaborations. We highly value the community and the essential insights acquired during Advertising Week, along with the experience of exploring innovative technologies while enjoying some creative fun and the #NYC feeling! 🍎 🏙 🚕 ✨ #AdvertisingResearch #SocialAds #Creators #MarketResearch #advertisingweek #AWNewYork24 #Community #Discover

eye square in its October newsletter invites you to explore the latest research news and actionable insights - Let's dive into Human Experience! #MarketResearch #HumanExperience #Insights #EyeSquare

🎯📊 As researchers, we’re really intrigued by how blending content, creativity, and consumer insights can influence brand success down the line. That’s why we’re excited to see Omnicom Media Group and Snap Inc. team up for a game-changing partnership. 📸 In a recent study, we backed this new alliance with our research and technology to highlight the impact of creator-driven ads. ❝ Brands can assess users’ reaction to ads in real time, and our AdtoCart technology can definitively determine if users are taking action after they see an ad. Together, they played a pivotal role in demonstrating how creator messaging can improve brand reputation and drive performance for marketers❞, Stefan Schönherr said. He is the EVP of Brand and Media Experience at eye square. Check out the details on the collaboration and the co-author consumer research we backed on Digiday! 👇 https://lnkd.in/eTTpbuTh   #BrandResearch #CreatorAds #CustomerJourney #CreatorEconomy #MediaStrategy #MarketResearch #Snap #Omnicom

🛑LIVE 🎞️🎥STREAM ADVERTISING WEEK NEW YORK 🚩 Are you ready to join our session exclusively in digital at Advertising Week New York 2024 today? 🔜 Titled "Authenticity Sells: Creators Enhancing Brand Reputation and Commerce", it takes place on October 9th at 4:30 PM EDT. https://lnkd.in/eS_XwusN 📲 Reach out via direct message on LinkedIn! 📧 Or email us: unit-marketing@eye-square.com 🚨 Secure your Digital Delegate Pass for today! #AdvertisingResearch #SocialAds #Creators #MarketResearch #advertisingweek #AWNewYork24 #LiveStream