IWA OutdoorClassics

IWA OutdoorClassics is once again a proud sponsor of the European Outdoor Summit (EOS) this year. 🚀 The industry get-together, which is organised by the European Outdoor Group (EOG), will take place this year from 18-19 September in Cambridge. Our event director Stefanie Leege will be there in person. Stefanie Leege: "The European Outdoor Summit is an important date for us every year to keep our finger on the pulse of the fast-moving outdoor industry. The market is full of challenges that can be just as trend-setting for us as exhibition organisers as they are for manufacturers and retailers. It is an enormously important impulse for us." 🗨 We will also be attending the Fall Networking Days of the Scandinavian Outdoor Group (SOG) in person in October. We look forward to making numerous contacts! #EyesOnTarget

Time for a look back: two weeks ago, we learnt about the skills of bushcrafting and survival at the Survival Rally. 💪 🏕 The IWA OutdoorClassics clearly shows that survival and bushcrafting are more than just passing fads - they are essential components of a growing outdoor culture. This offers retailers and manufacturers the opportunity to tap into new markets with specialised and innovative products and meet the needs of a demanding target group. The two segments will once again be able to inspire a number of specialist retailers at IWA 2025. Amelie Eichinger-Noll Kevin Prüß Lorenz Engerer Martin Grasberger #EyesOnTarget #IWA2025

📣 Exhibitor Update 📣 Have you checked out our amazing exhibitors from the firearms, ammunition, optics, and shooting sports accessories industries yet? These industry players are bringing their best, and we can’t wait for you to see what they have in store. Here’s a sneak peek: 🎯Bushnell 🎯CANiK 🎯ELEY Limited 🎯GLOCK GmbH 🎯Helmut Hofmann GmbH 🎯Hornady Mfg Company 🎯Leupold + Stevens, Inc. 🎯Nosler, Inc. 🎯Savage Arms Inc. 🎯Steyr Sport GmbH 🎯WAIMEX The excitement is building, and there's much more to come! Keep your eyes peeled for further updates. 🚀 #IWA2025 #EyesOnTarget

SURVIVALRALLY 2024. Erstmalig fand in Niederösterreich der Abenteuerrundkurs in Kooperation mit Reini Rossmann statt. Auf dem 12 km langen Rundkurs mussten 135 Teilnehmer die 6 Stationen aus den Bereichen Bushcraft & Survival meistern. Jagd (UMAREX GmbH & Co. KG), Wasser, Wahrnehmung (NEXTORCH), Erste Hilfe, Hindernis und Feuer (Bushcraft Essentials GmbH) prägten die Themen der Aufgaben. Besonders stolz sind wir, ein Teil des #IWACAMPFIRE (IWA OutdoorClassics) gewesen zu sein und sich auch Christian Bendl von Militär Aktuell, sowie Martin Grasberger von WEIDWERK der Challenge gestellt haben! Im Basislager konnten auch Firmen ihre Produkte zur Schau stellen und auch vor Ort vertreiben. Dieser Bereich soll definitiv im kommenden Jahr ausgebaut werden. Denn nach der Survivalrally ist vor der Survivalrally. 2024 war erst der Anfang. Amelie EICHINGER-NOLL EICHENWERK

The international knife market is growing - and here's why it matters to retailers. 🔪 What is indispensable on a hunt or in the forest? That's right: the right knife. They come in a wide variety of designs and materials. There will be a particularly large number on display at IWA OutdoorClassics. Despite the current threat of political challenges, the knife market is growing: special customisations, the desire for new, even better materials and other developments are fuelling the business. 💥 We spoke to Peltonen Knives and Fox Knives about their outlook and the new trends. Read more in our new knowledge section at https://lnkd.in/emJgPzva #IWA2025 #Knives #business

Survival and bushcrafting in focus: IWA Campfire at the Survival Rally 2024! 🏕 The IWA Campfire 2024 also made a stop in Austria this weekend. The Survival Rally was the first event on the programme to focus exclusively on #survival and #bushcrafting. Topics that have their home at the IWA OutdoorClassics. The Survival Rally was organised and run by the amazing Amelie Eichinger-Noll (Eichenwerk). 🤟 Kevin and Lorenz faced various challenges on the survival course. And were able to gain some new experiences. The contacts and adventures from the weekend are of great value to us. 🧦 We were also particularly pleased to meet Martin Grasberger, our media partner from Weidwerk, in person and share this experience. This is exactly what #IWACampfire enables us to do. #IWA2025 #EyesOnTarget

📣 Exhibitor Update 📣 We're excited to introduce more of our exhibitors from the firearms, ammunition, optics, and shooting sports accessories sectors. We deeply value their presence and are thankful for every single one of them. 🌟 Alpen Optics Carl Walther GmbH Česká zbrojovka, a.s. Cosmi Frankonia Handels GmbH & Co.KG Laugo Arms USA LEAPERS, INC. Meopta s.r.o. Merkel Jagd- und Sportwaffen GmbH Night Pearl Sport Optics PARD EUROPE Sp z o.o. UMAREX GmbH & Co. KG Keep an eye out for more exciting news! If you want to secure your spot as an exhibitor and present your products and services to a global audience, now’s the time to act. Don’t miss out! 👆 #IWA2025 #EyesOnTarget

Knowledge to go 🏃♂️ Our latest article provides exciting insights from the IWA Campfire for trade and industry. And dares to think outside the box. 👀 Key Insights: 1. capitalising on the airsoft boom: The rapidly growing airsoft market offers immense opportunities for the trade, particularly due to the demand for realistic military simulations and high-quality equipment. 🚀 2. sponsor extreme sports events: Events such as Lynx Brutality by Polenar Tactical demonstrate the potential of extreme shooting competitions to reach new target groups and communicate brand messages effectively. 🔥 3. collaboration with influencers: Hunting influencers offer specialist retailers the opportunity to reach younger and digitally affine target groups, leverage the trust of the community and receive valuable feedback for optimising the product range. 🌿 Read the full article at https://lnkd.in/eaidsZ-m #IWA2025 #EyesOnTarget

Der IWA OutdoorClassics Fernsehtipp für alle deutschsprachigen Follower! 🙋♂️ Heute Abend um 18:15 Uhr zeigt der SWR eine neue Folge seiner Serie "Handwerkskunst". 🖐 In diesem Format dreht sich alles um traditionelle Handwerksberufe und Tätigkeiten. In der heutigen Ausgabe gibt das Fernsehteam Einblicke in die Produktion eines Jagdgewehrs und war dafür in Ulm bei Krieghoff zu Gast. Auch wir durften an einem der Drehtage hinter die Kulissen der Produktion blicken und sind immer noch beeindruckt. Das Büchsenmacherhandwerk ist einzigartig und erfordert Können, Leidenschaft und Präzision. Einschalten lohnt sich! Die komplette Version der Reportage erscheint am 13. August auf dem YuTube Kanal des Formats. #EyesOnTarget #Büchsenmacher #Handwerk

Huup, Oranje! This or something similar rang through Germany's streets not so long ago. And we're not talking about the EURO's, but IWA OutdoorClassics. 😎 Jacqueline Poppe has been representing customers in the Netherlands 25 years. 🎉 Whether it's support with stand application, general questions about the exhibition or other topics: She always has an open ear. 🤗 📣 Did you know that the Netherlands is one of our top 10 visitor countries? The internationality of visitors to IWA OutdoorClassics is 60% overall. This makes it the perfect trade fair for international networking. Thank you, Jacqueline, for your commitment and support and congratulations on your personal IWA anniversary! #IWA2025 #EyesOnTarget