Lufthansa Innovation Hub

✨ We’re celebrating 10 years of InTENtional Innovation at Lufthansa Innovation Hub. Yesterday, we hosted our InTENtional Innovation Fest, bringing together colleagues, partners, friends, and everyone who believes in us and our mission. ✨ 💚 InTENtionality is at the heart of everything we do here at Lufthansa Innovation Hub. During various content sessions, our experts shared their insights across a broad spectrum of fields and topics—ranging from Advanced Air Mobility (AAM) to web3 and gamification, to the art of Kishōtenketsu.  A special thank you to Anita Woelk, Kristian Siebenrock, Kolin S., and Tino Klaehne for offering our guests such a rich and comprehensive look into our work. 💡 A standout moment of the event was the panel discussion featuring experts from the broader travel and mobility tech ecosystem. This session offered us valuable insights into how technology is transforming aviation, viewed through the lens of both investors and startups. A big thank you to our panelists for sharing your expertise:  ⭐️ Stephen Snyder (Managing Director, Operations and Partnerships, JetBlue Ventures) ⭐️ Suzanna Chiu (Head of Amadeus Ventures, Amadeus) ⭐️ Claudia Wenzel (Data Project Portfolio Manager, Swiss International Air Lines) ⭐️ Diana Siegel (Chief Financial Officer, Electra.aero) ⭐️ Xavier Lagardere (Managing Director of Lufthansa Innovation Hub and Chief Data Officer & VP Innovation of Lufthansa Group) 💪 A special highlight of the event: We announced the spin-off of our venture Cosmos. Cosmos is a machine learning-driven platform designed to improve the collaboration between airlines and ground handling service providers. Thank you also to Uptrip, Modifly, cloopio, Swifty, and Pendle, as well as to our spun-off startups SQUAKE and NAVIT for showcasing how they create value not only for Lufthansa Group but for the entire industry. 🎉 Alongside the educational aspect, we certainly didn’t neglect the celebratory part of the evening. There was plenty of time to nurture old connections, forge new ones, soak in the beautiful late summer day at our stunning venue, and embrace the festive spirit. A huge thank you to everyone who contributed to this amazing event and to all who joined us, making the day truly unforgettable. We’re just getting started. Here’s to the next 10 years—and beyond! 🚀 #LIH10 #InTENtionalInnovation Pictures: Izzy Dempsey

How to come up with the perfect marketing strategy for early-stage ventures? 🤔 Without the right marketing strategy, even the best venture can struggle to succeed. In his recent talk, our Growth Marketing Manager, Mateo Mitre, shared valuable insights on how to get started when you're at square one. 💪 These are our top 3 takeaways: 💡 Identify the most effective channels to reach your audience. When planning your marketing efforts, explore every potential channel. Ask yourself the right questions: consider not only the reach and relevance to your audience but also the associated costs, the effort required, and the internal capacity to manage these channels. Don't forget to factor in whether you'll have external support, such as agencies or content creators, to help boost your efforts. 💡 Leverage the marketing funnel to create actionable results. When starting a new venture, tailor your go-to-market strategy to  the 3-step funnel. Focus on awareness to attract attention, consideration to build trust, and decision to drive conversions. Remember, the goalposts may shift depending on your business. Adjust the funnel based on your business goals. 💡 Track, analyze, and optimize. Adjust your strategy as needed. No marketing plan is complete without a strong feedback loop. Continuously track your performance, analyze the results, and adjust accordingly. The ability to refine and optimize based on real-time data is what separates successful campaigns from the rest. Always stay nimble and ready to pivot when necessary. We are celebrating 10 Years of InTENtional Innovation at Lufthansa Innovation Hub this year. 🥳 Our New Business team is creating innovative startups focused on travel and mobility. Our Growth Marketing experts support our venture builders every step of the way, from idea generation and the MVP phase all the way through to exit. What do you consider the most important marketing hack? #LIH10 #InTENtionalInnovation #Marketing #GrowthMarketing

🌐 🚁 The future of Advanced Air Mobility (AAM) isn't just about flying vehicles—it's about building an entire ecosystem that supports them. As we dive into the AAM Ecosystem dimension of our AAM Readiness Radar Series, we're uncovering a crucial insight: It's not just the aircraft; it's everything that surrounds them. 📊 The Numbers Tell a Story: Over the last five years, 72% of media attention has focused on the aircraft itself. However, essential elements like physical infrastructure, digital infrastructure, and air mobility services have been overlooked, both in terms of visibility and investment. With only 13% of VC investments going into digital infrastructure and a mere 9% into physical infrastructure, there's a stark imbalance that could hinder the sector's growth. 🚦 What's the Missing Link? The path to truly scaling AAM goes beyond eVTOLs. It requires a holistic approach that includes everything from vertiports to air traffic management systems and seamless customer booking experiences. As the saying goes, "It takes a village," and in AAM, it takes a fully developed ecosystem to make it viable. 💡 Key Question: Who is going to step up to fund the critical infrastructure needed to unlock the full potential of AAM? We must look beyond the flying vehicle and think about how to connect the dots. Read Our Full Analysis to understand the gaps and opportunities in the AAM ecosystem: → https://lnkd.in/dm3EzmGe #AdvancedAirMobility #AAM #Innovation #Ecosystem #Research #UrbanAirMobility

🎉 The new issue of our bi-weekly newsletter is out! This time, we’re taking a look at the rise and fall of venture capital and the evolution of corporate innovation vehicles, such as Lufthansa Innovation Hub. Additionally, we’re continuing our deep dive into AAM's 2024 landscape by closely examining the AAM ecosystem. #TNMT #Research #Travel #Mobility #Tech #AAM 

🌐 How are technologies like Web3, AI, and the Metaverse shaping the customer journey of tomorrow? At our pre-event for Future X Industry, we had the privilege of exploring this question alongside representatives from 15 leading companies. FUTURE X INDUSTRY – Web3, Metaverse & AI is an industry event, co-hosted by Deloitte and Bertelsmann SE & Co. KGaA, dedicated to driving innovation and exploring emerging technologies. The spotlight of the event was on Innovative Customer Experiences. At Lufthansa Innovation Hub, transforming the customer journey through cutting-edge technology is a core focus for us. That's why we were especially honored to host the Future X Industry pre-event at our Berlin office. In her keynote, our Research & Intelligence Analyst, Anna Schneider, shed some light on customer pain points in the air travel industry and how (or how not) Gen AI can support the customer journey of the future. Here are the 3 key takeaways from Anna’s presentation: 💡 The air travel industry has long struggled with customer satisfaction – and it’s not a new issue. There is a persistent gap between experience and expectations, especially in the air travel industry where flight irregularities, opaque luggage and refund policies, and lagging customer service, present as key pain points for passengers. 💡 While the current air travel customer journey is full of challenges, new technologies offer tremendous opportunities for improvement. Generative AI (GenAI) is a prime example, offering tangible benefits such as multilingual support, multi-modal features incorporating voice, text, and image generation, and seamless integration of search, inspiration, and booking processes. 💡 However, Chatbots – often the first use case that comes to mind – are not a silver bullet. Since GenAI is still in its early stages of adoption, with limited real-world testing, customer-facing applications pose a significant risk of misinforming customers (by so called “hallucinations”), which can even lead to legal ramifications.. A big thank you to all the participants for sharing their innovative projects and the inspiring work they’re doing in terms of innovation. 🚀 ERGO Group AG, HANSAINVEST Hanseatische Investment-GmbH, Bertelsmann SE & Co. KGaA, Siemens, Deutsches Weininstitut, The German Wine Institute i.e. Wines of Germany worldwide, Learning Ecosystem - Babelsberg, Fraunhofer IIS, Alstom, CyberProtonics, Arvato Systems, UFA SERIAL DRAMA, RTL Group, Deloitte Anna Graf, Marcus Koring, Matthias Nawrocki, Frank R. Schulz, LL.M., Sven Gronemeyer, Katharina Hauke, Bastian Schütz, Boris Wetzk, Cosima Gulde, Valentina M., Purity Kavwele, Ehsan Tohidi, Sascha Preis, Hadrien Herzog, Inga R., Mikel Mangold, Clara B., Jens Hermann Paulsen, Kristian Siebenrock, Steffen Boller, Jana Maria Jacobs #CustomerJourney #Web3 #AI #Metaverse #CustomerCentricity #Innovation

🎉 We’re excited to announce that our venture Swifty, developed at Lufthansa Innovation Hub, is partnering with Lufthansa City Center!   A month ago, Swifty launched its white-label solution for large travel enterprises such as travel management companies (TMCs), travel agencies, airlines, hotel chains, and online travel agencies (OTAs). Swifty enables these companies to seamlessly integrate AI-based booking into their web, email, messenger, or app interfaces, allowing their customers to book flights, hotels, and trains, in minutes—saving hours of administrative tasks. ⏳   With Lufthansa City Center, we are working with one of the largest German TMCs with 6 billion euros in annual travel volume. We are all the more pleased with the positive feedback we received:   💬 "Swifty delivers relevant offers in seconds with excellently price options. The results have exceeded our expectations, saving time and efforts of our travel agents. We believe that Swifty will not only provide a great customer experience in the B2B and B2C environment but also generate extra revenue through automized ancillary offers during the customer journey." - Udo Wichert, Managing Director Lufthansa City Center   💬 "Swifty enables the travel industry with the power of AI-based booking. In the case of TMCs, agents save 2-4 hours per request, freeing up resources for more complex issues. At the same time, customers receive their travel options in minutes, leaving the multi-hour wait in the past. We are excited to have Lufthansa City Center as our pilot TMC customer. The team is extremely open to innovation and passionate about delivering the highest value to their customers." - Stanislav Bondarenko, Senior Venture Development Manager at Lufthansa Innovation Hub and Co-Founder of Swifty   Find out more about AI-based conversational travel booking: → https://lnkd.in/eXMs3E5G   #AI #Booking #Collaboration #VentureBuilding

💯 Since the inception of our TNMT newsletter in 2018, we've delivered fresh insights to readers across the world every two weeks without fail. 📈 We crunched the numbers and found that, along the way, our Strategic Intelligence team has produced over 350 pieces of content in this timespan, despite never having more than a handful of full-time analysts. 🎉 As the Lufthansa Innovation Hub turns 10 this year, we have selected 10 TNMT research milestones that we are particularly proud of. For dedicated TNMT readers, it will be a trip down memory lane. For newer readers, it's a chance to get familiar with the breadth of our previous work. 🧐 Curious to see the milestones for yourself? Check out the link below! 🤓 → https://lnkd.in/eumarCkv

🎉 Lufthansa Innovation Hub feiert 10 Jahre! 🛫 Zum Jubiläum startet der LIH das Venture-Clienting-Angebot 'Startup Gate', das Startups mit der Lufthansa Group vernetzt und innovative Technologien schnell in die Praxis umsetzt. 🚀 Mit Projekten wie der Lebensmittelvorhersageplattform „Pendle“ und der Ausgründung des Startups „Cosmos“ zeigt der LIH, wie Technologie die Luftfahrt effizienter und nachhaltiger gestalten kann. 🌱 ✈️ Mehr Informationen wie immer auf der Startbase: https://lnkd.in/ePGbAWtK #LufthansaInnovationHub #10JahreLIH #StartupGate #VentureClienting #Innovation #Nachhaltigkeit #Luftfahrt Lufthansa

🔟 🎉 In honor of our 10 year anniversary, we have sifted through the hundreds of newsletters, articles, snippets and reports in our TNMT archive and selected 10 research milestones to showcase our unconventional and oft-prescient research over the years. We invite you to grab a ☕️ and revisit these milestones with us. → https://lnkd.in/eumarCkv Here’s to another decade of standout research! 🥳 🥂 #LIH10 #InTENtionalInnovation #TNMT #Research #Travel #Mobility #Tech

💪 Since February 2024, Xavier Lagardere has taken the helm as Managing Director of the Lufthansa Innovation Hub. However, the shared journey began much earlier… This year marks the 10th anniversary of our mission to lead the future of travel and aviation. We’re celebrating 10 Years of InTENtional Innovation at Lufthansa Innovation Hub — and we’re just getting started. Looking back on a decade of experience at Lufthansa Group, Xavier Lagardere and Lufthansa Innovation Hub have always been in each other's orbit. However, much has changed since our early days, our first joint projects, and our very makeshift initial office. Watch the video to learn more about the role we play today for Lufthansa Group and how we have been—and continue to be—'InTENtionally evolving.' 🔥 #LIH10 #InTENtionalInnovation