yfood Labs

🚀 Ready to Own the UK Influencer Scene with yfood? We’re hiring a (Junior) Influencer Marketing Manager based in London or Munich. Take charge of our influencer strategy, build powerful creator partnerships, and boost yfood’s digital presence. If you're ready to make bold moves in the influencer space, we want to hear from you! Apply now 👉 https://lnkd.in/dbZk2Su8

What does it really take to scale at lightning speed? 🚀 At New Com Summit 2024, we shared more than just numbers - we revealed the highs, the lows, and everything in between. Together with Artjem Weissbeck, Alexandra Szarmach, Christoph Schliecker-Magnani and André Jonker, we explored the complexities of hyper-growth, the lessons we’ve learned, and how we’re navigating the challenges of scaling fast and sustainably. A big thank you to Michael Kibele and the New Com team for providing such a valuable platform for these important discussions. Really proud to see your successful journey all the way from intern at yfood Labs to CEO at New Com, Michi. Thanks for having me and here’s to continued growth and collaboration! 🙌 Foto Credit: Ronny Barthel

🎨 We’re on the hunt for a Graphic Designer who can turn ideas into visual magic! If you're passionate about creating bold, eye-catching designs and love pushing boundaries with innovative tools, this one's for you. Join our creative team and help us bring our brand to life in ways that captivate and inspire. Ready to make your mark? Apply now 👉 https://lnkd.in/dJck4CsS

🚀 We power the IRF Roundnet World Champions! Massive congratulations to Paul Siemer & Lukas Eisenträger, members of the Roundnet Germany Team, for becoming world champions after a breathtaking tournament 🥇 As their official partner we embarked on an exciting journey this year, supporting them on their way to the top. Having the right nutrition is key to success. Whether it’s on long trips, before training or in competition – we are very proud that yfood was there all along the way. To Paul & Lukas: We can’t wait to see what you’ll achieve next. Well done, champs! 🏆 ©RoundnetGermany #yfood #smartfood #roundnet #worldchampions

You thought our gaming journey ended with the launch of our Limited Genshin Impact Editions? Not even close! 💥 We took gamescom in Cologne by storm. From handing out samples on the way to the expo and at the expo itself, to eye-catching Out of Home ads, to our amazing booth with HoYoverse, and even hosting our very own yfood x Genshin Impact Cosplay Walk-Off Contest - we didn’t miss a beat. Our mission was simple: connect with our community, create meaningful interactions, and deliver unforgettable experiences. We think we nailed it - but don’t just take our word for it, check it out yourself 👇 A huge thank you to everyone who made this year’s gaming campaign possible, and to our community for making it something truly special 💛 Until next year, keep gaming and always stay hungry for more! 😉 #yfood #yfoodxgenshin #genshinimpact #hoyoverse #gamingedition #bananapeanut #icycoconut #gamescom #cosplay #anime #manga #smartfood #gaming #gamescom24 

A Record-Breaking Performance! 🎯 On May 9th, 2024, during #ChallengeRoth, the world’s largest long-distance triathlon, Jonas Deichmann embarked on a monumental mission: to complete one full triathlon every day for 120 days. Yesterday night, he crossed that finish line, setting a new world record! But this journey wasn’t just about physical endurance - it was about pushing boundaries and demonstrating what can be accomplished with the right support. #yfood was at Jonas' side during the process, providing the nutrition he needed to power through each day. While Jonas conquered 3.8 km of swimming, 180 km of cycling, and 42 km of running daily, our ready-to-drink meals provided his body with the essential nutrients required to recover and keep going, again and again. With 14 hours of daily training and every free minute dedicated eating or sleeping, every second was crucial - whether during a quick haircut in the transition zone or in the afternoon break to meet his calorie needs. We’re proud to have been a part of this extraordinary journey, proving that with the right mindset and support, anything is possible. Congratulations, Jonas! Here’s to many more records 💥

🚀 Ready for our biggest Gaming Edition yet? 🚀 yfood and gaming have always been a perfect match, but our latest collaboration is taking it to the next level! We've joined forces with HoYoverse to introduce two exclusive new flavours inspired by the renowned open world RPG Genshin Impact. This groundbreaking partnership, a first in Europe, merges #smartfood with the vibrant world of Genshin Impact while embracing the growing anime, manga, and cosplay trends. Introducing two exclusive flavours: 🟡 Banana Peanut: Inspired by Amber’s energetic spirit. ⚪ Icy Coconut: Reflecting Qiqi’s enigmatic charm. 🌍 International Launch 🌍 Starting today, these unique flavours are available online internationally, and they’ll hit German retail stores by mid-August. Thanks to our partners EDEKA ZENTRALE Stiftung & Co. KG, PENNY Deutschland, Netto Marken-Discount, Müller Holding GmbH & Co. KG, famila Nordost, GLOBUS, REWE, Kaufland Deutschland, tegut... gute Lebensmittel GmbH & Co. KG. This collaboration covers the DACH region, France, the Netherlands, and the UK, delivering our cutting-edge nutrition to fans all across Europe. 🎉 Community Activation 🎉 Our collaboration with Genshin Impact kicked off this June at DoKomi with various touchpoints for our community, including a cosplay photoshoot featuring well-known creators and cosplayers. Next, we’re hosting a spectacular cosplay contest at gamescom! Mark your calendars for August 23, 2024 – you won't want to miss it! Get ready to experience the magic of Genshin Impact like never before! #yfood #hoyoverse #yfoodxgenshin #genshinimpact #gamingedition #bananapeanut #icycoconut #DoKomi #gamescom #cosplay #anime #manga

See you at Superdrug 🙌 #yfood #smartfood

🚀 Run Fast - Recover Faster 🚀 What an incredible experience we had at the B2run Munich, Germany's largest corporate run! The Olympiapark was buzzing with excitement and team spirit 🏃♀️🏃♂️ B2Run is more than just a race – it’s a powerful movement for good! By supporting #DKMS in their fight against blood cancer and championing climate and environmental protection projects, we’re making a significant impact together 🌍💪 At yfood, we were thrilled to be part of this inspiring event! Our team not only joined the run but also energized the crowd of 35.000 people with our nutritious ready-to-drink meals 🙌 Let’s keep the momentum going and continue supporting these incredible causes. #B2RunMunich #yfood #smartfood #CorporateRun 

A Fruity Triumph: Fresh, Chilled, and Hitting Edeka Shelves! 🍓❄️ We’re thrilled to announce a major milestone for our Fruity! The fruity fresh version of our ready-to-drink meals is now proudly displayed on the chilled shelves of Germany’s largest food retailer, EDEKA Rhein-Ruhr Stiftung & Co. KG, EDEKA Handelsgesellschaft Nord mbH. But wait, there's more! Our fruity revolution continues with new partnerships at GLOBUS and Bela (famila), expanding Fruity’s reach and making it easier than ever to enjoy our fruity range. Fruitys stand out in the Smart Food category, enjoying high popularity and demand. We are excited that with this retail debut, we are closer to our consumers than ever before. Cheers to strong collaborations and the power of smart food! 🥂 #smartfood #yfood