Dreamdata

Dreamdata, the B2B Revenue Attribution platform helping teams build, repeat and scale success. #b2bmarketing #b2bsales #b2battribution #b2bdata

📢Were live on Wednesday with Kamil Rextin discussing the power of YouTube Ads for B2B marketing! 📢 Kamil will share insights on: -The power of video storytelling  -Using YouTube as a top-of-funnel tool -Tracking and measuring ad performance with accuracy  -Integrating YouTube with LinkedIn and search advertising for maximum impact Join us on October 9th at 5:30 PM CET Sign up in the comments below and we'll see you there! 👀

RIP organic reach on LinkedIn? 💔 Richard van der Blom recently shed light on the noticeable decline in organic reach since November 2023, as LinkedIn introduced new algorithm-friendly features like AI-generated content and a TikTok-style vertical video feed. But here’s the key takeaway: It’s not just about reach; it’s about reaching the right audience. As Richard pointed out, having 200 targeted viewers who genuinely benefit from your content can be far more impactful than 1,000 random views. So, instead of focusing solely on numbers, ask yourself: -Are we reaching our target audience? -Are we providing genuine value? While some may mourn the fall of organic reach, this is a chance to refocus on creating content that truly resonates with our ideal audience. Quality engagement will always beat quantity metrics. How are you navigating this change? 🤔 For more of Richard’s tips check out the blog post linked below and for similar content check out the Attributed podcast on your preferred streaming platform💙 #LinkedInAlgorithm #OrganicReach #ContentStrategy #B2B

Timi Olotu: Forget the hype. Focus on the B2B go-to-market fundamentals! In this live session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth. From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results. Join us Live on the 2nd of October at 2:00 PM CET! For more similar videos check out Attributed a Podcast by Dreamdata. https://lnkd.in/eWVCc34r

Why aren’t your LinkedIn posts getting views in 2024!? 😡 According to Richard van der Blom, it's not just the algorithm holding you back. Poor content, overly formal tones, and bottom-funnel posts can hurt your reach too. Right now, video is king. 👑 LinkedIn is pushing new features like the TikTok-style vertical feed on mobile to boost engagement. Meanwhile, carousels and document posts are losing steam, and AI-generated content is making genuine engagement tougher. Richard suggests embracing video formats, staying ahead of trends, and avoiding the trap of AI by focusing on high-quality, engaging content. To find out more of Richard’s insights for proven social selling strategies on LinkedIn, check out the blog post linked below 👇 #SocialMediaStrategy #ContentCreation #SocialMediaAlgorithms

📣 We’re live on Wednesday with Timi Olotu! 📣 Don't miss this session with Timi, Chief Revenue Officer at CharlieHR, where he will teach you how to cut through the buzzwords and trends to focus on what really counts in building a successful B2B go-to-market strategy. Gain practical insights on truly understanding your audience and refining your market approach with tools to drive sustainable growth. Mark your calendars for October 2nd at 2:00 PM CET! Sign up in the comments below 👇

Michael Aagaard: Everything B2Bs need to know about CRO Don’t miss our live session with Michael Aagaard, an expert in Conversion Rate Optimization (CRO) with over 15 years of experience. Having collaborated with numerous companies and agencies, Michael has fine-tuned the art of boosting conversions through extensive research and data-driven strategies. Michael will tell you all the secrets every B2B company needs to know to elevate their CRO efforts. Learn how deep research and the scientific method can spark real, long-term growth. Get ready for actionable tips, strategies forged through real-world experience, and a candid look at what it really takes to optimize conversions in the digital world. For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

You’ve been ⚡thunderstruck⚡… by our fall G2 badges! We are very proud to be mentioned in 194 reports and receive 89 badges. Thanks to the team and our customers, you guys rock 🎸 #G2BadgeBonanza #B2Bmarketing #customerreviews

So what’s the deal with Google Enhanced Conversions? 🧐 So what is this new feature? And what should B2B marketers do? Jeremy breaks it down for us: Google Enhanced Conversions for web: Track on-site actions (demos, signups) and send hashed data back to Google, enabling precise tracking and optimization. Perfect for those short-term conversions. Google Enhanced Conversions for Leads: Helps track offline sales via your CRM, enabling you to feed accurate data back into Google Ads. For B2B, this is a game-changer. But to truly unleash the power of Enhanced Conversions for leads, you need a solid B2B web tracking solution, like Dreamdata, to captures the entire B2B customer journey before feeding that quality data straight back to Google with Enhanced Conversions for leads. Check out the comments below for all the details 👇 #googleenhancedconversions #googleads #b2b

Like many advertisers, we've been receiving these 👇 reminders from Google Ads to set up Enhanced Conversions before October... And B2B marketers should pay attention... at least partly 🫣 Google Enhanced Conversions is actually two features: 1) Google Enhanced Conversions *for web* - to track on-site conversions, e.g. demo or free sign-up. 2) Google Enhanced Conversions *for leads* (formerly Google Offline Conversion) - to track conversions that happen 'offline' (CRM) and send the data back to the Ads campaign manager. For the B2B marketer, Enhanced Conversions for leads is an absolute game-changer. It gives Google Ads a (privacy-safe) backstage pass to your sales pipeline, allowing it to learn and optimize campaigns based on your closed deals.   But hold on, don’t rush off to set up just yet.    To truly unleash the power of Enhanced Conversions, you need a solid B2B web tracking solution, something like Dreamdata, and not Enhanced Conversions for web.   This ensures to capture the entire customer journey which you can then feed straight back to Google through Google Enhanced Conversions for leads.   We cover all this in more detail in our article in the comments 🔗 #googleads #googleenhancedconversions