CUPRA

Change needs drivers. So, let's drive change from within! 💪🏼 Our people make the brand, paving the way toward an electric future. As passionate e-Ambassadors, they have championed the electric vehicle journey from the very beginning, embodying our #CUPRA spirit and #UnconventionalChallenger mindset. 🤟🏼 Discover the story behind Montse Oriol Millán and Marcos Ginés' experience with the CUPRA Tavascan, their reasons for loving it and how to make the most of its electric power. ⚡️ #ChangeNeedsDrivers #EnterElectric #eAmbassadors

Great stories are born from vision, collaboration, and craft. We're excited to share an exclusive behind-the-scenes look at our latest Project for the new #CUPRATerramar, brought to life by the award-winning filmmaker, J.A. Bayona. 🎥✨ We’d like to thank everyone who got involved in this production 🎞️ #ThereIsNosecond!

Art is the heartbeat of creativity, and our CUPRA City Garages are the perfect space to embrace it. 🎨❤️   No matter if you’re in Madrid, Sydney, Mexico City or any of our 10 garages, you’ll always find some form of artistic expression within our walls:    🖼️ Murals & Urban art  🖌️ Design exhibitions   🏺 Sculptures  👠 Fashion shows  🤟🏼 & Much more!    As #culturalhubs that connect with the lifestyle of each city, we support and boost #localartists, while also making international creators more accessible, inviting everyone to admire their work. 🌍   At #CUPRA, we strive to inspire, always driven by our disruptive attitude, rebellious spirit and unconventional mindset. 🚀   📆 Check the agenda for your local #CUPRACityGarage and pick your favourite exhibition!

Infusing our brand’s #design language into a car such as the #CUPRA Terramar is a meticulous process.   ✍🏼 It begins with a sketch which is then digitalised, but the real magic happens with a full-scale model made of clay. This material is very malleable and allows us to sculpt every detail on the surface to millimetric precision.   That’s how we give the #CUPRATerramar its rebellious and challenger spirit, as well as a bold, confident look. 😎   ✅ Gain unprecedented access to one of our restricted rooms in CUPRA’s Technical Centre, and find out how we brought this sporty and electrified SUV to life!

Did you notice anything different about our CUPRA KIRO cars during the #MexicoCityEPrix? 😎 We unveiled the brand-new livery for the ongoing season, which blends our racing DNA and competitive spirit. 🚀   In this updated design, our signature copper finish stands out, combined with Kiro’s corporate colour, creating a unique and recognisable visual that embodies our challenger character and distinguishes our cars from competitors. ⚡   Dan Ticktum and David Beckmann tried their best in Mexico, but it wasn’t meant to be. Now, with their sights set on the next double-header in Jeddah, they’re determined to keep improving. 💪🏼   So, get behind the #CUPRAKIRO Formula E Team to defend our new colours during this exciting season! ✊🏼

When CUPRA was launched in 2018, we never imagined where we would arrive today. Now, seven years and seven models later, we are still breaking records with 248,100 deliveries in 2024, a 7.5% increase on the previous year. That means we have already surpassed the milestone of 800,000 CUPRA deliveries since our launch💥. The automotive industry faced major challenges in 2024, marked by unstable economic conditions, intense competition and industry-wide reluctance to buy fully electric vehicles. But these positive delivery figures encourage us to stay on track with our strategy. CUPRA remains Europe’s fastest growing automotive brand and during 2024 we continued our ambitious product offensive with the World Premiere of the new #CUPRALeon and #CUPRAFormentor, the arrival of the #CUPRATavascan, the brand’s first 100% electric SUV coupe, and the #CUPRATerramar, the brand’s sporty SUV, shortlisted for the European The Car of the Year 2025. The #CUPRAFormentor, our contemporary icon, continues to be the brand’s best-selling model, with 111,300 units delivered worldwide. We also furthered our globalisation strategy by opening new City Garages in Madrid and Istanbul, with more to come in 2025. Meanwhile, we’re progressing quickly on our plans to enter the US market by the end of the decade. All great news. But at CUPRA we always want more. Now, we’re all set for 2025, and thanks to the impulse of our #CUPRATribe, we’re ready to make it our best year yet! 🚀.

As we approach the end of #2024, it’s that time of the year when we look back and reflect on our milestones to assess where we stand, before turning our attention to the upcoming goals for #2025. 🔝   From our biggest #product offensive to date to our determined ambition of becoming truly #global, as we inspire the world from #Barcelona with a growing #Tribe by our side. Here are some of the learnings we've drawn in 2024 as we get ready for next year, because #changeneedsdrivers. ⚡

CUPRA is all about inspiring creativity and innovation, making our new partnership with the 75th Berlin International Film Festival (Berlinale) a natural fit. 🤝   This partnership will explore new ways to find and impulse the next generation of film talent with a new version of CUPRA’s The Dream Makers project. As part of this partnership, we will also become from 2025 their new Principal Partner and official mobility partner as we provide the festival with fully electric zero-emission vehicles to transport guests and film crews.   This underlines our commitment to supporting the world of cinema, adding to our existing initiatives as Automotive Partner of the Sitges Film Festival, #TheDreamMakers contest launched to develop emerging cinematic talent, and having J.A. Bayona & Daniel Brühl as brand ambassadors. 🎬✨   #Berlinale #NextGen #CUPRA  

Our CUPRA Tribe goes out to win! 💪🏻 The Tribe Convention, our commercial network’s annual training sessions, has come to an end after five consecutive weeks during which our people from around the world have assessed and proved their qualification, preparing for the arrival of the #CUPRATavascan and the #CUPRATerramar to our garages. ✨ An immersive brand experience 🔥 4,100 participants 📍 45 markets 📜 22 Certification Ceremonies 🤟🏻 One Tribe Swipe right to discover the journey of our CUPRA network to become #OneofUs! 🚀 Not too bad, right? Thanks Xavier Coplo, Terri Brown and the whole Tribe for making the Tribe Convention possible during these past five weeks!

It’s not about what you have achieved, it’s about where you want to go next. 🔥   As FC Barcelona's Official Automotive and Mobility Partner and Official Car, this is the premise behind our latest campaign to celebrate their 125th anniversary. 🎉   Barça’s next gen of football players, both in the men’s and women’s teams, are gradually taking on more responsibility, showing why they are destined to write a new chapter in the history of the club.   That’s why we took on the challenge of creating a new spot focused on our shared commitment to future talent, highlighting will over experience. 💫   📢 Ignacio Prieto Cardona, Chief Brand Officer at CUPRA: “Both CUPRA and FC Barcelona are united by an ambition to inspire a new generation who want to challenge the status quo. To celebrate this milestone, instead of looking back to the past, we want to look forward: because it’s not about what you have achieved, it’s about where you want to go next.”   Catch global icons Gavi, Ona Batlle, Jana Fernàndez Velasco, Fermín López, Alejandro Balde, Pedri, Marc Casadó, Claudia Pina, Vicky López, and our CUPRA ambassadors Alexia Putellas Segura and Ansu Fati in this unconventional collaboration! 💙❤️   #CUPRA #FCBarcelona #NextGen