CUPRA

MANAGEMENT CHANGE AT SEAT AND CUPRA: WAYNE GRIFFITHS LEAVES THE COMPANY   Wayne Griffiths, CEO of #SEAT and #CUPRA, has decided to leave the company at his own request on March 31, 2025 to pursue new challenges. Markus Haupt, Executive Vice-president Production & Logistics of SEAT S.A, will assume interim leadership of the company, with a successor to be announced at a later date.   Since his appointment as CEO of SEAT and CUPRA in 2020, Wayne Griffiths has played a decisive role in shaping the development of the CUPRA brand. Under his leadership, CUPRA became an independent brand within the Volkswagen Group and is now one of the fastest growing car brands in Europe.    A significant milestone during his tenure was the market launch of the brand's first all-electric model, the #CUPRABorn, in 2021. This marked CUPRA's commitment to sustainable mobility and innovative vehicle concepts.   Thomas Schäfer, Member of the Board of Management of Volkswagen AG, Core Marque Group & CEO of the Volkswagen Marque and Chairman of the Supervisory Board of SEAT and CUPRA, says: “Wayne Griffiths has done a great job in building the CUPRA brand and restructuring the company. His understanding of the brand is remarkable. He is, in the best sense, a true car guy. We thank him for his excellent contribution and wish him all the best for the future.”

The #CUPRATavascan continues to break conventional rules for a new generation of drivers! 🤟   Our first 100% electric SUV coupé, a demonstration of the brand's commitment to electrification, pushes the limits of performance to deliver the best possible driving experience, no matter how extreme the conditions. ⚡   Check out the photos from when it traveled to a top-secret location in Northern Europe for testing, before hitting the road, where temperatures can plunge as low as -35ºC! 🥶   #ChangeNeedsDrivers #EnterElectric

Our e-Myth Busters are back at it! This time to prove that powering up EVs is much easier than you think. ✌🏼😉 🔹 “Charging electric cars is slow and inconvenient” It’s one of the reasons why people are reluctant to embrace the future and switch to electric cars. Yet it’s important to keep in mind that battery charging is now easier than you think. ⚡🔋 If you don’t believe it, just listen to Angel Suárez González, Vehicle Physics Manager at CUPRA and expert in EV range, as he explains the advantages of ultra-fast charging and gives us valuable insight on the current charging infrastructure throughout Europe. 🔝 #ChangeNeedsDrivers #EnterElectric #eMythBusters

The CUPRA-ABT collaboration is moving beyond #racing and onto the road! 🙌🏼   After an emotional ride through circuits and podiums, from the Extreme E series to Formula E, we're taking this partnership to the next level.    From 2026, models including the #CUPRALeon and #CUPRAFormentor will be given an exclusive treatment to intensify their design, proudly carrying the ABT Sportsline GmbH denomination. 🔥   Born in Barcelona, these unique vehicles will be available globally. Let’s continue to challenge conventions and bring emotion to the streets! 🌍⚡

🎬 What does it take to create an inspiring film? The winners of the first edition of #TheDreamMakers contest have some advice to share with those stepping into the second edition!    🚀 Craft stories that reflect our times. ✍🏼 Keep refining your script. ✅ Embrace change.  💡 Every idea can become a great story!   👇🏼 Check out the video below to hear their tips first-hand: they could be key to the winner of this new edition of the contest, which will be announced at the Berlin International Film Festival (Berlinale) 2026 and will see their project produced by #CUPRA and Studio Babelsberg AG. #nextgen #inspiration

Are you ready to debunk another e-myth? Let’s go! 👊🏼 🔹 “Electric cars are not safe” There’s a misconception about car batteries that leads people to believe EVs are unsafe. In fact, in the past, combustion cars were also scrutinised. However, at CUPRA we subject our batteries to thousands of hours of testing and all electric vehicles must meet the most rigorous safety standards before being launched on the market. 🔋✅ Alba Rollano, Industrial Engineer and R&D Expert at CUPRA, is the chosen e-Myth Buster to give us all the details and put an end to this concern. ✋🏼 #ChangeNeedsDrivers #EnterElectric #eMythBusters

CUPRA continued to achieve remarkable success in 2024 as seen during our company’s Annual Media Conference. 🚀   Over the last 7 years, we’ve not only established ourselves as a disruptive force in the automotive industry by bringing 7 models to the market but have also strengthened our brand value, nearing two billion euros. 😎   In fact, CUPRA sales are already on track to reach a total of 1 million by the end of this year, but our ambition goes even further, with the CUPRA Raval making its World Premiere at the IAA in Munich this September, before hitting the streets in 2026. 🔜   But those are not the only highlights for 2025, having just been voted the trendiest brand at the prestigious Auto Motor und Sport Awards in Germany and with two brand-new CUPRA City Garages soon to be unveiled in Vienna and Manchester.   We’are also launching the #SEAT CUPRA Foundation to help unlock the potential of the Next Generation while fostering a more dynamic and equitable society. 🙌🏼   #CUPRA has clearly struck a chord with automotive enthusiasts and is a key pillar of the company’s ongoing success. 🤟🏼   #ChangeNeedsDrivers

Ready to discover CUPRA’s 2024 performance?   Tomorrow is the day! So, keep an eye on our social media accounts for further updates on the AMC 2025. 👀   #AMC25 #ChangeNeedsDrivers

It’s time for our E-Myth Busters to spring into action, debunking the first of many electric myths in our brand-new series! ⚡   🔹 “Electric cars are slow and boring”   You’ve probably heard someone say this before, but that statement is far from reality. In fact, #ElectricCars are dynamic and have more powerful acceleration than combustion vehicles.   But who better to put an end to this false belief than our very own expert in vehicle performance, Xavi Serra, Global Head of Racing at CUPRA. 🔝   Here’s what he has to say. 👇🏻   #ChangeNeedsDrivers #EnterElectric #eMythBusters

DEBUNKING ELECTRIC MYTHS WITH OUR E-MYTH BUSTERS ⚡️   With the rise of electric cars there often comes doubts, misconceptions and even reluctance.   So, it's about time we debunk some myths surrounding EVs, don't you think? 💪🏼   Stay tuned! A new series is coming soon... 🤟🏼   #ChangeNeedsDrivers #EnterElectric #eMythBusters