CUPRA

Nuestro apoyo y solidaridad con todas las personas afectadas por el terrible paso de la DANA que ha golpeado duramente a la Comunidad Valenciana y otras zonas de España. Queremos expresar nuestras condolencias a los familiares de las víctimas. SEAT S.A., a lo largo de su historia, siempre ha estado al lado de la sociedad española y así lo continuaremos haciendo en estos momentos tan difíciles. Estamos trabajando para contribuir en iniciativas de apoyo a las zonas afectadas, a las familias y toda la sociedad civil, así como a tantos negocios que necesitan todo nuestro soporte. // We send our support and solidarity to all the people affected by the terrible impact of storm DANA, which has caused devastating floods in the Community of Valencia and other areas of Spain. We would like to express our condolences to all the families of the victims. Throughout its history, SEAT SA has always been committed to Spanish society, and we will continue to give our support in these difficult times. We’re working to contribute with initiatives to provide relief to the affected areas, to families and communities, as well as to the many businesses that now need our help.

🏁 We're thrilled to announce that the #CUPRA Leon VZ TCR has been one of the great protagonists of this weekend’s FIA #Motorsport Games, held at the Ricardo Tormo Circuit in Cheste, Valencia.🌟 The Leon VZ TCR – which uses fuel containing 50% of advanced sustainable components, was the car chosen to represent 5 nations including #Brazil 🇧🇷, who finished on the podium in 2nd place, and #Spain 🇪🇸 who finished 4th! Our new TCR car continues to demonstrate its reliability and performance with notable victories during 2024 and will compete at IMSA Michelin Pilot Challenge, #USA 🇺🇸 in 2025. 🚀

Ever wondered why #AC75 boats ⛵️ glide over the water 🌊 or why CUPRA cars 🚘 have their distinctive shape? In this episode, CUPRA Head of Car Physics, Angel Suárez González, and three-time America's Cup champion, Glenn Ashby, explore the fascinating link between hydrodynamics and aerodynamics. #CUPRAXAC37 #TherelsNoSecond

It all starts with a #moodboard. An empty table, waiting to be filled and endowed with meaning. ✨ Francesca Sangalli Head of Colour & Trim Concept & Strategy at #CUPRA, reveals the creative process behind the #CUPRATerramar while discussing the car's materiality pillars and how to turn #inspiration into a reality. 🤟🏻 📢 "The moodboard is the starting point in the history of a model that carries authenticity in every corner of its design." #ThereIsNoSecond

In the first edition of our newsletter, we explored our design approach. 👀 Now, we invite you to discover the fascinating world of #partnerships as we delve into our disruptive collaborations with America's Cup, FC Barcelona and Primavera Sound. 🔝 Please forget anything you might have heard before on this matter. We are #CUPRA; we don't follow rules, we challenge them. 🔥 Take our hand and join us as we unveil the keys to successful partnerships, which help our #brand grow alongside our partners through shared values and unconventional #activations. 🤜🏼🤛🏼 

He knows all about success! 🤟🏼   Kayaker Saúl Craviotto, a six-time Olympic medallist following his bronze at the Paris 2024 Olympics, is the most decorated Spanish athlete in history and a true inspiration for the next generation. 🏅   😎 As a CUPRA Ambassador, we asked him to share his top 3 tips for success when he visited the Terramar Circuit during the #CUPRATerramar International Media Drive. This is what he told us! 👇🏼   #CUPRATribe #InspiringtheNextGen #ThereIsNoSecond

At CUPRA we share a unique connection with Marset. A brand that, like us, strives to inspire the world from Barcelona through authentic creations.   But this match goes even further, united by a design obsession that has led to our latest collaboration: the new Marset x #CUPRA Dipping Light.    A lamp that mirrors the very essence of our #brand and is closely linked with the rebellious #CUPRADarkRebel showcar. The use of light as an element together with the handcrafted colour-making process are some of the traits they have in common.   Both the Marset x CUPRA Dipping Light and the CUPRA DarkRebel have enabled us to reinterpret the future. 🚀

The CUPRA Terramar, our latest hero, is now ready to hit the road thanks to the smooth #collaboration between more than 300 people of the CUPRA and Audi teams. We’ve been working closely for four years, from Martorell to Győr, turning our ambition into reality and launching the #CUPRATerramar to the market. 🚀    Born in Barcelona, and made in Győr, this is the first time a car from another brand is built at the AUDI AG plant in Hungary. Just as we've been producing Audi cars in Martorell for years, this groundbreaking move is another step forward in our ongoing successful partnership within the Volkswagen Group 🙌🏻   María Cildoz Guembe, Quality Project Manager, and Kata Vincze-Pellissier, Supplier Quality Engineer; as well as Alberto Minarro Pelegrin, Project Manager, and Alexander Firmo Amat Kreft, Ramp-up Manager, are counterparts in this success story; the faces behind our joint commitment. Discover what they have to say about a collaboration that will make us more competitive. 🤟🏻   #ThereIsNoSecond

Our latest delivery results for 2024 are in! Between January and September 2024, the brand delivered 179,100 cars, 5.3% more than in the same period in 2023. This also resulted in the best first nine months in our history. 💥 The #CUPRAFormentor, our brand’s icon, continues to be the company’s best-selling model, with 85,800 units delivered, and remains the top-selling car in its segment in Europe. A car that’s evolving and pushing the limits of design, while being the essence of the #CUPRADNA. 🧬 Since CUPRA began its journey six years ago in 2018, over 750,000 vehicles have been sold. This year, thanks to the most ambitious product offensive in our history, with the launch of new versions of our #CUPRALeon and CUPRA Formentor, and the introduction of our new heroes for a new era, the #CUPRATerramar and #CUPRATavascan, we hope to welcome even more members to our unstoppable #CUPRATribe. 🚀

The CUPRA Leon VZ TCR is set to compete on North American soil for the first time ever at the IMSA - International Motor Sports Association Michelin Pilot Challenge 2025. 🏁⚡️   After facing racetracks across Europe and South America with impressive victories, we’re ready to take on this new challenge in one of the most prestigious racing series in the U.S.A.   As we gear up for our official market launch in the #USA in just a few years, we’re proud to showcase our passion for performance, innovation, and #RacingExcellence at Daytona International Speedway in January. The track is set. The Leon VZ TCR is ready. Let’s make history together. 💪