CUPRA

It all starts with a #moodboard. An empty table, waiting to be filled and endowed with meaning. ✨ Francesca Sangalli Head of Colour & Trim Concept & Strategy at #CUPRA, reveals the creative process behind the #CUPRATerramar while discussing the car's materiality pillars and how to turn #inspiration into a reality. 🤟🏻 📢 "The moodboard is the starting point in the history of a model that carries authenticity in every corner of its design." #ThereIsNoSecond

In the first edition of our newsletter, we explored our design approach. 👀 Now, we invite you to discover the fascinating world of #partnerships as we delve into our disruptive collaborations with America's Cup, FC Barcelona and Primavera Sound. 🔝 Please forget anything you might have heard before on this matter. We are #CUPRA; we don't follow rules, we challenge them. 🔥 Take our hand and join us as we unveil the keys to successful partnerships, which help our #brand grow alongside our partners through shared values and unconventional #activations. 🤜🏼🤛🏼 

He knows all about success! 🤟🏼   Kayaker Saúl Craviotto, a six-time Olympic medallist following his bronze at the Paris 2024 Olympics, is the most decorated Spanish athlete in history and a true inspiration for the next generation. 🏅   😎 As a CUPRA Ambassador, we asked him to share his top 3 tips for success when he visited the Terramar Circuit during the #CUPRATerramar International Media Drive. This is what he told us! 👇🏼   #CUPRATribe #InspiringtheNextGen #ThereIsNoSecond

At CUPRA we share a unique connection with Marset. A brand that, like us, strives to inspire the world from Barcelona through authentic creations.   But this match goes even further, united by a design obsession that has led to our latest collaboration: the new Marset x #CUPRA Dipping Light.    A lamp that mirrors the very essence of our #brand and is closely linked with the rebellious #CUPRADarkRebel showcar. The use of light as an element together with the handcrafted colour-making process are some of the traits they have in common.   Both the Marset x CUPRA Dipping Light and the CUPRA DarkRebel have enabled us to reinterpret the future. 🚀

The CUPRA Terramar, our latest hero, is now ready to hit the road thanks to the smooth #collaboration between more than 300 people of the CUPRA and Audi teams. We’ve been working closely for four years, from Martorell to Győr, turning our ambition into reality and launching the #CUPRATerramar to the market. 🚀    Born in Barcelona, and made in Győr, this is the first time a car from another brand is built at the AUDI AG plant in Hungary. Just as we've been producing Audi cars in Martorell for years, this groundbreaking move is another step forward in our ongoing successful partnership within the Volkswagen Group 🙌🏻   María Cildoz Guembe, Quality Project Manager, and Kata Vincze-Pellissier, Supplier Quality Engineer; as well as Alberto Minarro Pelegrin, Project Manager, and Alexander Firmo Amat Kreft, Ramp-up Manager, are counterparts in this success story; the faces behind our joint commitment. Discover what they have to say about a collaboration that will make us more competitive. 🤟🏻   #ThereIsNoSecond

Our latest delivery results for 2024 are in! Between January and September 2024, the brand delivered 179,100 cars, 5.3% more than in the same period in 2023. This also resulted in the best first nine months in our history. 💥 The #CUPRAFormentor, our brand’s icon, continues to be the company’s best-selling model, with 85,800 units delivered, and remains the top-selling car in its segment in Europe. A car that’s evolving and pushing the limits of design, while being the essence of the #CUPRADNA. 🧬 Since CUPRA began its journey six years ago in 2018, over 750,000 vehicles have been sold. This year, thanks to the most ambitious product offensive in our history, with the launch of new versions of our #CUPRALeon and CUPRA Formentor, and the introduction of our new heroes for a new era, the #CUPRATerramar and #CUPRATavascan, we hope to welcome even more members to our unstoppable #CUPRATribe. 🚀

The CUPRA Leon VZ TCR is set to compete on North American soil for the first time ever at the IMSA - International Motor Sports Association Michelin Pilot Challenge 2025. 🏁⚡️   After facing racetracks across Europe and South America with impressive victories, we’re ready to take on this new challenge in one of the most prestigious racing series in the U.S.A.   As we gear up for our official market launch in the #USA in just a few years, we’re proud to showcase our passion for performance, innovation, and #RacingExcellence at Daytona International Speedway in January. The track is set. The Leon VZ TCR is ready. Let’s make history together. 💪

Resilience, patience and not giving in to self-criticism are some of the pieces of advice Daniel Brühl, actor and #CUPRAAmbassador, has to offer to the #NextGen. 💪🏼   He knows how important it is to pursue your true vocation to succeed. That's why he shares some tips for younger people who might want to follow his steps. 🚀   A commitment he holds close to his heart as he boosts the next generation of filmmakers as a jury member of 'The Dream Makers' short film contest, along with the CEO of CUPRA Wayne Griffiths, Oscar-nominated film director J.A. Bayona and ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya and SITGES - Festival de Cinema Fantàstic de Catalunya members. 🔝   Discover Daniel's impulse and #keeprocking! 🤟🏼   #CUPRATribe #InspiringtheNextGen

WHAT. A. NIGHT. 🤟🏼   The opening gala of the SITGES - Festival de Cinema Fantàstic de Catalunya resulted in an unforgettable evening for our #CUPRATribe and the finalists of #TheDreamMakers contest.   Especially for the winners: El Señuelo by Martha G. Ayerbe, and Homing by Hansel Rodrigues and Lizzie Atherton. 🏆   Our initiative to impulse the next generation of filmmakers, in collaboration with J.A. Bayona and ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya, was a success. The awarded creative talents will now have their projects produced by CUPRA and brought to the big screen. ✌🏼   This is just another example of why we’re always determined to challenge the status quo and keep pushing the boundaries of the automotive industry. Relive some of the best moments from last night. ⬇️

🎬 Sound rolling! Camera rolling! Action!   We challenged the finalists of #TheDreamMakers contest to deliver an elevator pitch, where they had to briefly explain the theme of their short films in the time it took to reach the top floor.   They all gave us further insight into the stories that captivated J.A. Bayona, the ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya, and the rest of the jury members.   ⏰ Stay tuned for the big reveal of the contest winner on the 3rd of October during the SITGES - Festival de Cinema Fantàstic de Catalunya.   Curious to find out which pitch ascended to new heights?   👇🏼 Check out the video below and let us know who your winner is!