BIC

Staying closely connected with our consumers not only reinforces our position as a leading brand in stationery but also enables us to engage them through our innovative product offerings. Recently, in response to key market trends, we've introduced the K-Pop Fountain Pens and MOOD Pens range in India. Our K-Pop Fountain pens launch was inspired by the 'Hallyu' phenomenon which continues to captivate audiences worldwide with India standing as the second largest consumer of Korean content. As colors have a strong influence on mood and emotion, our MOOD pastel collection encourages our Gen-Z consumers to express themselves through a range of fun emojis that express different energy levels, captured via a unique ‘mood-o-meter’ on the pack. #KPop #ConsumerTrends #MOODpastel #ExpressYourself

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We recently wrapped up our 'Express Myself with My BIC Pen' penmanship initiative in East Africa. This program empowers #students to express themselves through writing and drawing while addressing key developmental challenges such as handwriting proficiency. Focused on #Kenya and #Uganda, we've reached over 60,000 students and hundreds of teachers so far—all in support of our goal to enhance learning conditions for 250 million students by 2025. #ExpressYourself #BIC #MyBICpen #HorizonPlan

At BIC, we believe in the transformative power of the arts in education. Recently, we invited music teachers and students in the New York City area to an invite-only #creativity workshop hosted in partnership with #CharliePuth and Save The Music. 🎶 We saw firsthand how writing tools can help kids foster creativity and express themselves--from album cover designs, instrumental performances, and self-care journaling to beat-making exercises. Gonzalve Bich, Chief Executive Officer at BIC notes, "#music and arts not only provide an outlet for self-expression, but also stimulate creativity and support academic achievement." We'll continue to shine a light on the positive impact of the arts in education, to advocate for #arts #education funding and to encourage students to explore every side of their creativity. Together, we're making sure the arts continue to play a vital role in shaping our collective future.

We're excited to see our brand Rocketbook featured on Good Morning America’s ‘Shop It Like It’s Hot.’ 🌟 Rocketbook combines traditional notetaking with cutting-edge and #sustainable #technology, allowing professionals and students to stay organized and efficient with reusable products. We’re proud to offer #innovative and stylish tools that keep pace with your #productivity demands.

✨ How much do you know about BIC and the world of Art? 💛 Dive into a world of artists and creativity. Beautiful, astonishing, and contemporary works of art, crafted from and with our products, have shaped the unique BIC Collection since 1998. ✏️🪒 We love artists❤️, bringing their incredible work to light and actively supporting emerging talents. ✨ Discover also how BIC Inspires the art world by collaborating with innovative brands. Our influence is sparking creativity everywhere. Explore more on BIC Art: https://lnkd.in/dXZZNpS9 #BICArt #CreativityUnleashed #ArtInspiration ---- ✨ Que savez-vous de BIC et du monde de l'art ? 💛 Plongez dans un monde d'artistes et de créativité. Esthétiques, étonnantes et contemporaines, les œuvres d’art réalisées avec nos produits ou inspirés par ceux-ci, façonnent depuis 1998 la Collection BIC d’Art contemporain. ✏️🪒 Nous aimons les artistes❤️, nous mettons en lumière leur incroyable travail et nous soutenons activement les talents émergents. ✨ Découvrez également comment BIC inspire le monde de l'art et suscite la créativité par des collaborations avec des marques innovantes. En savoir plus sur BIC Art: https://lnkd.in/dhgam-2v

🖋️ We're excited to introduce our latest campaign, "Write More, Buy Less"! At BIC, we've always been committed to quality, durability, and affordability—and this campaign is no different. Our research shows that consumers prioritize product longevity when it comes to sustainability. That's why we're highlighting the incredible durability of our iconic #BICCristal and #BIC4Color pens. Did you know that a BIC Cristal pen can write an average of 3.7 kilometers and a BIC 4 Color can cover over 6.7 kilometers? These figures truly reflect our dedication to delivering exceptional value. We're thrilled to collaborate with London-based artist Marija Tiurina, whose stunning illustrations for this campaign capture the essence of just how far our products can go. Whether you’re taking notes, writing down ideas, or just doodling, BIC pens are designed to last. Keep an eye out for our campaign rolling out across France and Belgium! You’ll find us on billboards and on our digital platforms. ----- 🖋️ Découvrez notre nouvelle campagne, "Écrivez Plus, Achetez Moins" ! Chez BIC, nous avons toujours été engagés envers la qualité, la durabilité et l'accessibilité, et cette campagne en est l’exemple parfait. Nos recherches montrent que les consommateurs privilégient la longévité des produits lors de leurs achats. Saviez-vous qu'un stylo BIC Cristal peut écrire en moyenne 3,7 kilomètres et qu'un #BIC4Couleurs peut couvrir plus de 6,7 kilomètres ? Des chiffres qui montrent notre engagement à proposer des produits qui durent, à un prix toujours accessible. En collaboration avec l'artiste londonienne Marija Tiurina, nous avons voulu montrer au travers de ses illustrations l'essence de tout ce que nos produits peuvent accomplir. Que ce soit pour prendre des notes, noter des idées ou gribouiller pour se vider la tête, les stylos BIC sont conçus pour durer! La campagne sera visible à travers la France et la Belgique, retrouvez-nous sur les panneaux d'affichage et sur nos plateformes digitales. #WriteMoreBuyLess #Ecrivezplusachetezmoins #RentréeScolaire #Sustainability #BackToSchool

Fostering an inclusive environment where all team members can thrive is a key pillar of our #OneBIC culture. We embrace the unique backgrounds, experiences, and perspectives that make up our global community. 🌎 Recently, several members from our team attended the 2024 Americas Edition of 'Break the Ceiling, Touch the Sky,’ a #leadership summit for women, hosted by House of Rose Professional Pte. Ltd.. Chester Twigg, Group Commercial Officer, joined a panel discussion sharing best practices for advancing women in leadership. Also representing #TeamBIC was Hannah Vallerie, Director of HR for our Commercial team, who shared insights into how BIC creates an #inclusive and equitable workplace for all: “The ‘Break the Ceiling, Touch the Sky’ organization is on a mission to enhance corporate female leadership representation, especially at the executive level. Similarly, at BIC we are committed to driving gender equity in leadership. This event brought us together for the shared experience of discussing DEI at both a macro and organizational programming level,” shared Hannah. As a silver sponsor of the event, #BIC is proud to support initiatives that promote the importance of diversity, equity, and inclusion. 🤝 Learn more about life at BIC here: https://lnkd.in/dV8nXRnV

As a people-focused organization, we strive to create an inclusive environment where every team member feels supported – both in and outside the workplace. 🤝 Whether you are welcoming a child into the world, navigating the journey of #parenthood or supporting aging parents in their time of need, at BIC we recognize the important role caregivers play. Through our new Parenthood 360 program in Paris, we are creating programs unique to the needs of our local team members and their families, ensuring fairness, equality and equity. 🧡 Hear from members of #TeamBIC as they share about this program in action: https://brnw.ch/21wM5iL #Caregiver

As the new school year begins, BIC is proud to highlight five essential products perfect for #backtoschool: 🖊️ BIC 4-Color Shine Ballpoint Pen 🖊️ BIC Cristal Pen ✏️ BIC Break-resistant Mechanical Pencil with Eraser 🖍️ BIC Brite Liner Highlighter 🖊️ BIC Gelocity Quick Dry Pen With a focus on reliability, affordability and versatility, our range of pens, highlighters, markers and pencils are designed for comfort, durability and style. We're all about helping students thrive and reach their potential, and ensuring educators are equipped with essential tools and products to enhance learning. Tell us in the comments which #BIC products you'd add to our list: https://brnw.ch/21wM0mh #education #backtoschoolshopping #firstdayofschool #schoolsupplies