Westfield Rise

La Vie est belle with Lancôme domination at Westfield La Maquinista! There was never a dull moment at the experience, with hundreds of shoppers engaged and excited to discover the new fragrance launch of La Vie est Belle L'Elixir. With an immersive elevator of audio and visual installations at the heart of the experience, shoppers were transported to the gardens of Paris. A full online, OOH, DOOH and experiential experience. Westfield La Maquinista brings in more than 300k visitors a month to beauty and cosmetic stores, making this a perfect location for brands to activate. "We are super happy with the incredible and outstanding pop up and all the media that we have had in Maquinista. Across two weeks we gave visitors the best experience in our Pop Up for La Vie est Belle L’Elixir. We could only achieve this with the support of Marcela Alvarez and her team - we hope to be involved in future projects together." - Lourdes Martínez Cuenca, Brand activation manager, Lancôme #WestfieldRise #Westfield #beauty #experiential

#WestfieldRise We are excited to share the success of Prada's recent roadshow across our Czech shopping centers Westfield Chodov, Centrum Černý Most and Metropole Zličín. 🔝 The L'Oréal team executed a unique combination of experiential zones and media formats to provide customers with a truly one-of-a-kind experience. The giant Prada Paradoxe bottles offered an unforgettable and immersive experience, revolutionizing product sampling. ✨ We are thrilled that the amazing L'Oréal team has developed an innovative way to enhance the consumer experience like never before! Thanks to these giant bottles, consumer engagement has been taken to a whole new level. Our customers were able to indulge in a unique and immersive experience, allowing them to explore Prada products in a completely new way. www.westfieldrise.com   For more information from Westfield Rise, subscribe to our newsletter: https://lnkd.in/e8Z6DauF     #retailmedia #media #brandexperience #mallmedia #malls #shopping #shoppingcenters  #URW

🌟 Exciting Insights from the Retail Media Morning! 🌟 We were thrilled to participate in the inaugural Retail Media Morning, hosted by CB News and IPG Mediabrands France, where our MD, Candice Mayer-Gillet, shared her expertise on "Data & Effectiveness in the Mall Universe." Candice unveiled our ground-breaking AI-based technology that redefines audience measurement in malls— fully GDPR compliant and set to revolutionise the retail and advertising industry. She highlighted a transformative shift: “Now, we can get the same KPIs in the real world as we have in the digital world, such as average time spent on site, gender, or age qualification. As we stand on the cusp of the third revolution in retail—after search and paid media—Westfield is ready to lead the charge. With 900 million annual visitors and a highly engaged online audience, we are uniquely positioned to capture the full benefits of retail media." Géraldine de Sercey-Wilkinson Emmanuel Charonnat Thomas Jamet Gaëlle Rozeron Margaux Michel   #RetailMedia #WestfieldRise #DataDriven #Innovation #CBNews #Mediabrands #FutureOfRetail

🌟 Achtung! NYX Professional Makeup Buttermelt Blush Launch at Westfield Centro! 🌟 Westfield Centro was the place to be as we hosted the fabulous launch of NYX’s new Buttermelt Blush! 💖 From vibrant live streams to engaging makeup masterclasses, NYX created an unmissable pink (and blush) paradise in the iconic Mittledom. Presenters and major influencers like Twenty4tim and David Lovric brought their A-game, setting the excitement levels to the extreme for our shoppers. ✨ A huge shoutout to everyone who joined us, participated in the giveaways, and helped us slay! 🙌 #NYXCosmetics #ButtermeltBlush #WestfieldCentro #MakeupMasterclass #BeautyCommunity

"Missed Birthdays" by Campaign Against Living Miserably Westfield London is honoured to support and host a powerful installation by the suicide prevention charity, Campaign Against Living Miserably (CALM), and adam&eveDDB in observance of World Suicide Prevention Day today. The display in the Atrium features 6,929 brightly coloured balloons, each representing a young life lost to suicide over the past decade. As it so effectively illustrates all the birthdays that weren't celebrated, the work aims to raise awareness of youth suicide and encourage conversation. Visitors can engage further by scanning QR codes located throughout to discover personal stories, voice notes from friends and family, photographs and memories - and, most importantly, a hope for the future. The installation will be on display until 11th September, with CALM staff available daily from 11am to 7pm to promote suicide prevention and mental health awareness. An incredible campaign, and we hope it sparks conversation and brings together a community to help end youth suicide for good. “When we get to a point that we can talk about suicide, then we can take it out of the shadows and we can confront it.” - Chief Executive Simon Gunning at CALM.

Samsung is back at Westfield Arkadia, and they sure know how to create great experiences and make use of our full range of assets in Poland! Leading up to back to school, the brand created 4 zones across the centre with attractions including photo opps, chillout zones, lottery machine and meetings with influencers. A win for impactful media and making use of the glorious sunshine for the two day schedule of all things Samsung! Great execution from the Poland team Anna Łosiewska Agata Jukowska

You’ve waited an eternity for this. Warner Bro’s Pictures' spooktacular takeover at Westfield Stratford City is here, celebrating the highly anticipated upcoming release of Tim Burton’s sequel, Beetlejuice Beetlejuice. Read more: https://lnkd.in/eH2BFRaA PHD // Kinetic // Warner Bros. Pictures // Westfield // Westfield Rise // #TheArtofOutdoor // #OOHTakeover // #WestfieldOOH

𝗢𝘃𝗲𝗿 𝟲𝟯𝟯,𝟬𝟬𝟬 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗮𝗻 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗿𝗮𝘁𝗲 𝗲𝘅𝗰𝗲𝗲𝗱𝗶𝗻𝗴 𝟴𝟬% 𝗮𝘁 𝗔𝗱𝗶𝗱𝗮𝘀 𝗚𝗥𝗢𝗨𝗡𝗗𝗣𝗔𝗥𝗜𝗦: 𝗧𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗦𝗽𝗼𝗿𝘁 & 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗲𝘃𝗲𝗻𝘁, 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲𝗹𝘆 𝗮𝘁 𝗪𝗲𝘀𝘁𝗳𝗶𝗲𝗹𝗱 𝗙𝗼𝗿𝘂𝗺 𝗱𝗲𝘀 𝗛𝗮𝗹𝗹𝗲𝘀🥇🔥 From basketball, skateboarding, parkour, and bikelife to hip hop, street football, and more, the adidas GROUNDPARIS has brought together sport enthusiasts, athletes, and artists for a truly immersive experience under the Canopy of Westfield Forum des Halles. And it’s not over yet — get ready for the grand finale on 1st September! A huge thank you to the teams for your trust. It’s a pleasure to collaborate on such exceptional projects! ---- 𝗣𝗹𝘂𝘀 𝗱𝗲 𝟲𝟯𝟯 𝟬𝟬𝟬 𝘃𝗶𝘀𝗶𝘁𝗲𝘂𝗿𝘀 𝗲𝘁 𝘂𝗻 𝘁𝗮𝘂𝘅 𝗱’𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗱𝗲 𝗽𝗹𝘂𝘀 𝗱𝗲 𝟴𝟬% 𝗮 𝗹’𝗔𝗱𝗶𝗱𝗮𝘀 𝗚𝗥𝗢𝗨𝗡𝗗𝗣𝗔𝗥𝗜𝗦: 𝗟’𝗲𝘃𝗲𝗻𝗲𝗺𝗲𝗻𝘁 𝗦𝗽𝗼𝗿𝘁 & 𝗖𝘂𝗹𝘁𝘂𝗿𝗲, 𝘀𝗲𝘂𝗹𝗲𝗺𝗲𝗻𝘁 𝗮 𝗪𝗲𝘀𝘁𝗳𝗶𝗲𝗹𝗱 𝗙𝗼𝗿𝘂𝗺 𝗱𝗲𝘀 𝗛𝗮𝗹𝗹𝗲𝘀🥇🔥 Basket, Skate, Parkour, Bikelife, Hip Hop, Streetfootball… Entre pratique du sport, rencontres avec sportifs et artistes, showcases musicaux, vous avez été très nombreux à vibrer au rythme de l’adidas GROUNDPARIS ces dernières semaines sous la Canopée de Westfield Forum des Halles. Et ce n’est pas terminé : préparez-vous au grand final qui aura lieu le 1er septembre ! Merci infiniment aux équipes pour votre confiance, c’est un plaisir de travailler à vos côtés sur des projets exceptionnels comme celui-ci ! adidas, AUDITOIRE SHOPPER, GEMS CORP

Sol de Janeiro brought sunshine vibes and smiles to our visitors in Westfield London - with a beautiful and striking experience in the atrium. The pop-up was packed with personalised beauty sessions, a new scent-based activation and even dance challenges! With over 20,000 samples distributed, 2k+ gift with purchases redeemed and 6k engaged visitors to the stand, there's no doubt that beauty lovers of Westfield enjoyed this amazing experience. #WestfieldRise #beauty #experiential #popup #retail

Have you spotted the colours of Paris 2024 in our Westfield destinations in France?🤩 We've always said our spaces were the playground for brands, and the Olympic Games have given us an even more literal excuse for it! Swimming pools, athletic tracks and basketball courts all to discover. 🏀🏃🏊