CMRS Group (HK)

James Cameron Joins Stability AI: A New Era for Content Creation   In a groundbreaking move, James Cameron, the visionary behind "Avatar" and "Titanic," has joined Stability AI's board of directors. This union of Hollywood innovation and AI technology promises to reshape content creation across industries.   Key Implications for the Creative Sector:   1/ VFX Revolution: Cameron's expertise, combined with Stability AI's Stable Video Diffusion, could dramatically streamline production processes, enabling complex visual narratives to be created faster and more cost-effectively. 2/ Democratized Creativity: AI tools aim to amplify, not replace, human creativity. This could level the playing field, allowing smaller entities and independent creators to produce high-quality content without massive budgets. 3/ Copyright Considerations: As AI integration raises new copyright challenges, Cameron's influence might help establish clearer guidelines, crucial for ethical content creation in the digital age. 4/ Setting New Standards: Cameron's leadership could shape industry-wide best practices for AI in content creation, potentially influencing approaches to creative projects across various sectors. 5/ Changing Perceptions: Once a vocal critic of AI's potential dangers, Cameron's new role might help reshape public perception of AI as a tool for creative enhancement rather than a threat.   This collaboration opens up exciting possibilities for the creative industry. As we stand on the brink of a new era in content creation, it's crucial for professionals to stay informed and adapt to these emerging technologies.   How do you see AI transforming content creation in your field? Let's discuss the future of creativity in the comments below.   #CMRSGroup #Innovation #FutureOfMarketing #AIMatters #AIformarketing #AIForChange #AICreativity #AIforContent #FutureOfContent #JamesCameron #StabilityAI source: CNBC, Stability AI

🚀 Industry Update: Perplexity's Ad Solution Launching in Q4! 🌐   We are on the brink of a transformative moment in the marketing landscape as Perplexity prepares to launch its new ad solution in Q4. This exciting development signals a shift from traditional ad tech dominance to the rise of innovative AI-driven platforms.   As we observe these changes, it’s clear that the future of marketing holds immense potential. Perplexity’s approach promises to enhance user engagement and deliver more personalized advertising experiences, paving the way for brands to connect with audiences in new and meaningful ways.   What This Means for Our Industry: Evolving Competition: The introduction of alternatives like Perplexity encourages a dynamic environment where innovation thrives, prompting all marketers to rethink their strategies. AI-Driven Possibilities: Embracing AI technology opens doors to unprecedented opportunities in targeting and analytics, challenging us to adapt and grow. Navigating Change: As the marketing ecosystem evolves, we have a unique chance to embrace change and explore fresh solutions that resonate with today’s consumers.   While we’re excited about these developments, we remain curious about the availability of Perplexity's solution in Asia markets.     We’re eager to witness how these changes will unfold and the challenges they may present. Change is not just inevitable—it’s an invitation to innovate and elevate our marketing practices. Let’s embrace this journey together!.    #CMRSGroup #Marketing #MarketingNews #DigitalAdvertising #Innovation #FutureOfMarketing #AIMatters #AIformarketing #AIForChange #Perplexity

Along with our fellows from iClick Interactive Asia Group Limited , Meisie L. had walked an extra mile (1.86 mile to be exact) with a heavy bottle on her back. Let’s give a big one to the walkers who go above and beyond to raise awareness about water scarcity. 

Hong Kong ICT Awards 2024: Smart Living Award – Call for Entry NOW! Steered by the Office of the Government Chief Information Officer (OGCIO) and organized by Hong Kong Information Technology Federation (HKITF), the HKICT Awards 2024 aims at recognising outstanding products and solutions that promote and facilitate a smart mode of enjoyable and convenient living through capitalising on ICT advancements. Smart Living Award comprises three award streams, “Smart Healthcare”, “Smart Home”, and “Smart Lifestyle”. Winners will be recognized and awarded by the industry, and the opportunity to participate in renowned regional or international ICT events. To foster the innovative use of artificial intelligence (AI), a new distinguished accolade: the "Best Use of AI" award is established, magnifying and honouring outstanding achievements in harnessing the power of AI in respective areas. If you have products or solutions that demonstrate the use of AI or innovative technologies in smart living, please do not miss this opportunity and register immediately. Deadline: 12 July 2024 noon time. Details and Enrolment: https://lnkd.in/fCQXKQ9

【 #cmrsINSTAview2024 - A Name Card Reform】 It all begins with a bar-side chat between our GM and one of the CDs.  "I don’t know. Maybe we don’t need a name card title to communicate what we are.“ “Sounds ridiculous, but it makes so much sense. After all, I identify you as a trouble-maker messing around on a skateboard. The title ‘ #GM ’ doesn’t convey anything about it.” “ - and you, judging by your contribution to CMRS, I would rather name you ‘the leftover-pizza recycling director’ rather than a #CD. ” “True.” “ - and Mark Chan. His name card should be ‘ #Intern ’, as he was once mistaken by an intern as another intern.” “ - and Ryan Tse. ‘The #Linkbot ’. He always answers inquiries with the most precisely relevant URL.” “Let’s reform our cards. Make it one that even our colleagues wanna collect a full set.” Here comes some prototype. At the same time, this initiative is preferentially open to our #summerintern this year as our early adopters. In our #cmrsINSTAview (our tradition of interviewing intern candidate through Instagram) this year, they are challenged to name their own title in CMRS. Let’s stay tuned what weirdo we would meet this summer : https://lnkd.in/dGKAujD6

【The O2O Journey from 38,000 to 1】 Some weeks ago, CMRS organized a "Inter-school Money Management Quiz Competition" for primary school in collaboration with Investor and Financial Education Council and the Education Bureau. 8 schools were taking part on that day, both the participants, teachers and parents were excited (it's worth mentioning that the homemade cheerleading items by parents were very thoughtful, a scene never before seen in similar event in our age). But why is it worth mentioning when it's just an academic duel among a few students? The competition turns out to be the final showdown of a city-wide competition. Originally, there were over 38,000 participants registered for the competition! CMRS Group collaborated with an e-learning platform, leveraging its database to strategically target the invitations to the most relevant student-parent groups for them to join preliminary rounds online. Through the engaging questions formulated by the CMRS team, they spread the best financial literacy knowledge throughout the circle of primary school students. The officiality from the Education Bureau, the vision from IFEC, the connectivity from e-learning platform, the creativity from CMRS team, all intertwined into a well orchestrated O2O journey. Kudos to all parties, and congratulations to the winning schools. #O2O #DigitalMarketing #FinancialEducation

【CMRS wins the SME Award at DHL/SCMP HK Business Awards】 This wonderful recognition is a significant milestone for CMRS, and we are thrilled to have our work acknowledged by the DHL/SCMP HK Business Award and the esteemed panel of judges. It is truly humbling to be considered worthy of this honor. Thank you to the incredible team at CMRS. Their unwavering dedication and commitment to our company's mission have been instrumental in our success. They have consistently embraced the challenges posed by the fast-changing digital landscape, allowing us to thrive in an ever-evolving industry. We would also like to extend our gratitude to our clients and partners. The support and encouragement we have received from all of you have been invaluable. We would not be where we are today without your trust and belief in our capabilities. As we celebrate our 15th anniversary this year, we remain steadfast in our dedication to delivering exceptional digital marketing solutions to our valued clients. We are determined to drive growth within the digital marketing industry, pushing boundaries and setting new standards. This achievement is a testament to the collective efforts of everyone involved with CMRS, and we are excited about the future that lies ahead. Here's to many more years of success, innovation, and making a positive impact in the digital marketing landscape. #CMRS #DigitalMarketing #DigitalExcellence #Awards #HongKongBusinessAwards2023 #hkba2023

【 “Ar Yeah” got something to share on being an art-based】 Here comes Kelly Yip, or whom we call “Ar Yeah (Grandpa in Chinese term)”. Yeah has been one of us since 2018, growing with us from a Creative Assistant all the way to an Assistant Creative Manager. To Yeah, being an art-based creative is a lot more than rushing between drafts and crafts. The experience in numerous award-winning projects have inspired her several things on how to shine bright in this career. We are glad to have Yeah sharing some of her on-the-job trivia with us. #ContentCreation #ArtBasedCreative #QRArt #Gamification #VirtualHuman