Assist in implementing different PR & Marketing activities, campaigns and related initiatives for HK and Macau to align the global plan and strategy.
MAIN RESPONSIBILITIES
PR & Communications
Prepare proposals, organize stock loans with various internal departments & boutiques for press shootings, celebrities dressings etc. and attend photoshoots to generate and maximize PR coverage for the brand & collections
Translate, write press releases and prepare various PR & promotional materials to pitch and secure quality coverage and shootings for the brand
Prepare monthly clipping reports, post-event & campaign and related reports with findings and insights to management and headquarters
Update and maintain media profiles and database and handle media enquiries.
Daily monitor clipping house and social media platforms for press clippings; and follow up ad production based on the media plan and schedule
Event Management
Assist in developing ideas & concepts for Media and VIP events
Liaise with different external vendors for event planning
Handle all logistics and on-site operations including venue sourcing & liaison, catering, models, gifting, event and promotional materials, security, entertainment, transportation and delivery, set up and dismantle, etc. to ensure all events are well executed within the budget
Marketing & Admin
Explore promotional opportunities and ideas with different partners and venues to enrich the campaigns and enhance the brand awareness
Follow up clipping reports, enquiries and material requests from Korea and Taiwan marketing teams
Regular monitoring of competitors activities, and administrative support to the team including magazines clipping & filing, invoicing and accrual, inventory and event materials management, etc.
Digital Marketing
Assist in identifying trends and insights of different digital promotion channels (social media, SEO/SEM, mobile app, email, display advertising, etc.)
Create and develop engaging contents for different digital platforms for media, landlords & business partners with social media feeds writing and materials preparation
REQUIREMENTS
Degree in Communications, PR/ Marketing or related disciplines
Minimum 3 years’ relevant experience, preferably in Luxury / Retail industry
Solid experience in event planning and management
Experience in digital marketing, managing social media & digital channels for a brand is preferable
Strong writing, editing and proofreading skills in both Chinese & English
Strong communication, organizational, interpersonal and comprehensive skills
Proficient in MS office - Excel, Powerpoint & word. Knowledge in photoshop will be an advantage
Awareness of existing and emerging social media platforms and influencer trends
Excellent attention to detail, passionate and able to work under pressure and tight deadline
Self-initiated, proactive team player with positive attitude and able to handle multi tasks
Seniority level
Associate
Employment type
Full-time
Job function
Public Relations, Marketing, and Writing/Editing
Industries
Retail Luxury Goods and Jewelry
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