PR & Marketing Executive
MISSION
Assist in implementing different PR & Marketing activities, campaigns and related initiatives for HK and Macau to align the global plan and strategy.
MAIN RESPONSIBILITIES
PR & Communications
- Prepare proposals, organize stock loans with various internal departments & boutiques for press shootings, celebrities dressings etc. and attend photoshoots to generate and maximize PR coverage for the brand & collections
- Translate, write press releases and prepare various PR & promotional materials to pitch and secure quality coverage and shootings for the brand
- Prepare monthly clipping reports, post-event & campaign and related reports with findings and insights to management and headquarters
- Update and maintain media profiles and database and handle media enquiries.
- Daily monitor clipping house and social media platforms for press clippings; and follow up ad production based on the media plan and schedule
Event Management
- Assist in developing ideas & concepts for Media and VIP events
- Liaise with different external vendors for event planning
- Handle all logistics and on-site operations including venue sourcing & liaison, catering, models, gifting, event and promotional materials, security, entertainment, transportation and delivery, set up and dismantle, etc. to ensure all events are well executed within the budget
Marketing & Admin
- Explore promotional opportunities and ideas with different partners and venues to enrich the campaigns and enhance the brand awareness
- Follow up clipping reports, enquiries and material requests from Korea and Taiwan marketing teams
- Regular monitoring of competitors activities, and administrative support to the team including magazines clipping & filing, invoicing and accrual, inventory and event materials management, etc.
Digital Marketing
- Assist in identifying trends and insights of different digital promotion channels (social media, SEO/SEM, mobile app, email, display advertising, etc.)
- Create and develop engaging contents for different digital platforms for media, landlords & business partners with social media feeds writing and materials preparation
REQUIREMENTS
- Degree in Communications, PR/ Marketing or related disciplines
- Minimum 3 years’ relevant experience, preferably in Luxury / Retail industry
- Solid experience in event planning and management
- Experience in digital marketing, managing social media & digital channels for a brand is preferable
- Strong writing, editing and proofreading skills in both Chinese & English
- Strong communication, organizational, interpersonal and comprehensive skills
- Proficient in MS office - Excel, Powerpoint & word. Knowledge in photoshop will be an advantage
- Awareness of existing and emerging social media platforms and influencer trends
- Excellent attention to detail, passionate and able to work under pressure and tight deadline
- Self-initiated, proactive team player with positive attitude and able to handle multi tasks
-
Seniority level
Associate -
Employment type
Full-time -
Job function
Public Relations, Marketing, and Writing/Editing -
Industries
Retail Luxury Goods and Jewelry
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