The Vice President of Strategic Marketing is responsible for defining and driving the strategic marketing initiatives that support the overall business objectives of the organization. This role requires a deep understanding of market dynamics, customer insights, and competitive landscape to develop effective marketing strategies that enhance brand recognition, drive customer engagement, and achieve revenue targets. He/she will work closely with the CMO and other senior leaders to ensure that marketing strategies are integrated with the company’s sales, product, and overall business strategies.
Please note that this position is to be based in Manila, Philippines.
Responsibilities:
Strategic Planning:
Develop comprehensive marketing strategies that support business objectives
Identify and analyze market trends, customer needs, and competitive landscape
Set long-term marketing goals and define metrics for success
Market Intelligence:
Lead market research initiatives to gather customer insights
Monitor industry trends and competitor activities
Use data-driven approaches to inform marketing decisions
Customer Engagement:
Create strategies to improve customer acquisition, retention, and loyalty
Develop customer segmentation and targeting strategies
Oversee the development of customer journey maps and personalization initiatives
Cross-functional Collaboration:
Work closely with the CMO, CEO, and other C-suite executives
Align marketing strategies with sales, product development, and other departments
Facilitate communication between marketing and other business units
Performance Measurement:
Establish KPIs and metrics to measure marketing effectiveness
Analyze marketing campaign performance and ROI
Provide regular reports to senior leadership on marketing impact and strategy adjustments
Team Leadership:
Manage and mentor the marketing strategy team
Foster a culture of innovation and continuous improvement
Ensure the team has the necessary resources and skills to execute strategies effectively
Budget Management:
Develop and manage the marketing strategy budget
Allocate resources efficiently across various marketing initiatives
Justify marketing investments to senior leadership
Technology and Innovation:
Stay informed about emerging marketing technologies and trends
Implement innovative marketing approaches to gain competitive advantage
Oversee the adoption of marketing automation and analytics tools
Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or related advanced degree highly preferred.
Minimum of 12 years of experience in marketing, with at least 5 years in a strategic leadership role.
Experience from Telecommunication / online retail platform industry is an added advantage
Proven track record of developing and executing successful marketing strategies.
Exceptional analytical skills with the ability to interpret extensive data to make informed decisions.
Strong leadership and people management skills.
Excellent communication, negotiation, and presentation skills.
Deep understanding of the current marketing environment and digital tools.
Creative thinker with a strategic and proactive approach to problem-solving.
Open to relocate
Interested applicants, please send your detailed resume to:
Jacqueline.ng@searchasia.com.sg
We regret that only shortlisted candidates will be notified.
Seniority level
Director
Employment type
Full-time
Job function
Marketing, Strategy/Planning, and General Business
Industries
Telecommunications
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