FUTURE PROOF INSIGHTS | Consumer Neuro

On 14th November, the spotlight will be on Dublin as we gather for Impact Ireland -Sustainability in Retail. This half-day event will include impactful presentations with real-world case studies and practical content that you can start implementing straight away. Seán Higgins from FUTURE PROOF INSIGHTS | Consumer Neuro will present, ‘Green Doesn’t Always Gleam’: Sustainability Struggles & How to Make it Work, where the following themes will be explored: - The underlying neuroscience of the disconnect between intention & action - Framing Sustainability as the ‘default’ solution to shopper motivations - A science-backed framework for effective sustainable messaging Don’t miss this opportunity to learn from and network with industry leaders and meet partners to drive your in-store sustainability success! Find out more and book your place HERE > https://bit.ly/4czQ1tJ #POPAI #Sustainableretail #Sustainabilityevent #Sustainablesolutions

Join us on 19th September at Woburn House, London for an exciting morning of innovation, learning, and A.I. technology shaping the retail display industry! Discover real-world case studies from industry experts. Featured case studies: 🔹AI-Powered Digital Concierge for Merlin Entertainments from TRISON. Learn how AI is transforming guest experiences with digital concierges, using machine learning to drive content on screens! 🔹 Enhancing Store-Specific Visual Merchandising Guides See how Optimum Retailing (OR) Retailing leverages advanced AI and Generative AI solutions for store merchandising! 🔹 Shopper Decision-Making Simulator from FUTURE PROOF INSIGHTS | Consumer Neuro Discover how AI simulates complex in-store decisions, moving products, POS, and fixtures from the comfort of your desktop. Secure your spot HERE, POPAI Members go free! > https://bit.ly/3LTaPkQ #AIinRetail #RetailInnovation #POPAI #Retailtechnology

Join us for the AI in Retail Seminar on September 19th! We are excited to announce an event that dives into the transformative world of AI in retail. Attendees will learn about AI's potential to revolutionise retail, from automating routine tasks to creating personalised shopping experiences through an informative panel session, real-life case studies, and a presentation from GDR.                                  During the Q&A discussion and panel session we will discuss implications and applications for AI use throughout the value chain. From data analysis, operational efficiencies, through to improved customer experience. Including common challenges & roadblocks, ethical and privacy considerations. This interactive session is designed to generate open conversation and industry engagement. POPAI Members go free! Find out more and book your place HERE > https://bit.ly/3LTaPkQ big group Optimum Retailing (OR) GDR FUTURE PROOF INSIGHTS | Consumer Neuro TRISON Shopnosis #AI #AIretail #AIfuture #Automation #Shoppingexperiences #Londonevents

What happens when your audience don’t find your advertisements relevant? Typically, speaking they struggle to influence behaviour. Despite Jameson’s “Orange” advertisement being largely enjoyed by the viewer, as shown by the neural data, the creative is not perceived by the Irish consumer to be particularly relevant and memorable from an enjoyment perspective. The viewer struggles to make the association with the brand, leading to low performance in terms of recall. This analysis is one of many conducted in partnership with Amárach Research as part of PRIZM+. Learn more by clicking on the link below 👇 bit.ly/PRIZM-plus

What does an engaging, memorable and impactful ad look like in the brain? This Time Series of aggregated neural activity and eyetracking shows high levels of viewer engagement, emotional resonance, desire, strong cognitive load and impact on the viewer. The “Truth Matters” ad for RTE News, made by Butter Productions, acts as an exemplar of engaging the viewer in such a way that leaves a lasting impression. This analysis is one of many conducted in partnership with Amárach Research as part of PRIZM+. Learn more by clicking on the link below 👇 bit.ly/PRIZM-plus

How can we capture the gaze of a viewer? Within the Heatmap for Virgin Media Ireland's “It’s Playtime”, made in partnership with Publicis Dublin, we as humans are hardwired to fixate on faces. This is engrained in us from an evolutionary standpoint and is something that should be ‘leaned into’ from a creative design perspective. Don’t try to compete with this subconscious bias, but think how you can use it to your advantage. This analysis is one of many conducted in partnership with Amárach Research as part of PRIZM+. Learn more by clicking on the link below bit.ly/PRIZM-plus

What role can complexity play in the performance of a creative? Centra’s “Dinner Made Easy” advertisement, produced with Boys + Girls, triggers a high degree of cognitive load that ultimately limits the performance of the creative in it’s ability to engage, generate emotional responses, encode memories. This analysis is one of many conducted in partnership with Amárach Research as part of PRIZM+. Learn more by clicking on the link below 👇 bit.ly/PRIZM-plus

How much attention does your brand, product or other key visual receive? Are your scenes constructed in a way that makes it easy to consume a brand related anchor? This Heatmap of Brady's Family Ham‘s, “It’s Your Only Ham” advertisement, made with creative agency Bloom , showcases a great example of how you can insert your product/brand into the overall construct of the narrative. We have extensive evidence of this approach makes the brand more ‘sticky’ for the viewer If you’d like more details on PRIZM+ visit bit.ly/PRIZM-plus

What insights can be gleaned with a Time Series of Neural activity and eyetracking in response to your advertisement? A Time Series of aggregated neural activity and eyetracking, as shown in this video, can provide useful insights into what aspects of your creative are engaging your audience and which are not. This is the Aggregated Neural and Eyetracking activity for the the LEGO Group ad “Play is Your Superpower” , made with agency Droga5 Dublin. This analysis is one of many conducted in partnership with Amárach Research as part of PRIZM+. Learn more by clicking on the link below bit.ly/PRIZM-plus

We are delighted to see coverage of ours and Amárach Research launch of Prizm+ by Irish Marketing Journal (IMJ). Any brands or agencies interested in using the service, please contact info@futureproofinsights.ie.