IAPI - Institute of Advertising Practitioners in Ireland

After six and a half wonderful years, our CEO, Charley Stoney, will be moving on to an exciting new challenge as the CEO of the European Association of Communications Agencies (EACA). Charley takes on the position in February next year, following the departure of the current CEO, Tamara Daltroff, who has been responsible for the significant expansion of EACA over the past six years. Charley has been an extraordinary leader, guiding IAPI with passion, warmth, and dedication. Her vision has fostered excellence in strategic leadership and innovation, turning Ireland into a respected global centre for commercial creativity. She has also been a champion for responsible business practices and a strong advocate for diversity and inclusion, giving our industry a clearer and more influential voice at every level. We are truly grateful to Charley for everything she has achieved, and for the positive impact she has made on the Irish advertising and communications landscape. As we embark on the search for our new CEO, we are committed to finding someone who shares our passion for the industry. For more information on the recruitment process, visit iapi.ie/CEORole Find out more about Charley's EACA Appointment here: https://lnkd.in/ejkMsPZx Abi Moran | Helen Stanley | Sean Hynes | Margaret Gilsenan | Jonathan Conlon | Geraldine Jones | Aoife McCleary | Neal Davies | Emma Williams | Anna Doyle | Chris Cashen | Adam Brannigan

The Effie Awards Ireland 2024 "Winners Showcase” event is now SOLD OUT! Taking place on the 7th November at ESB Headquarters, Fitzwilliam Street, the Effie Awards Ireland Winners Showcase is a selection of the very best of this year's award-winning work and we look forward to sharing it with you all. Each invited speaker will present for 10-15 minutes on their case study and there will be a group Q&A at the end.These outstanding agencies, clients and brands will showcase Irelands finest work, emphasising the power of innovative campaigns to drive results. We'll be joined by: Ronan Nulty, Executive Creative Director, Publicis Dublin Darina Carr, Programmes and Campaigns Lead, Health Service Executive Ken Ivory, Director of Client Services, Javelin Dublin Orla Nagle, Head of Brand, Vodafone Ireland Eileen Leahy, Biscuits & Baked Snacks Lead, Mondelēz International Ciara Reilly, Director, RED C Research Effie Awards Ireland is kindly supported by An Post Commerce, ESB, and RTÉ Media Sales. Read more about the showcase: https://lnkd.in/excxfeei

This November we are holding an election for three vacancies on the IAPI board as Sean Hynes, Margaret Gilsenan, and Adam Brannigan reach the end of their time on the board. We are immensely grateful for all the support, time and resources that the three outgoing board members have shared with IAPI over the years across numerous initiatives. The key skillsets needed on the IAPI Board for the next three years were outlined when seeking nominations. You can read more about each desired area of expertise here: https://lnkd.in/e_BW8anZ We are thrilled to say that 13 nominations have been received. The eight nominees putting themselves forward for a position on the IAPI Board are: Conor Wynne, Creative Director / Deputy Managing Director, Dynamo Cormac McCann, Creative Director, pluto David Quinn, Director & Founder, Bloom Maura Ashe, Managing Partner, UM Ireland (IPG Mediabrands) Pat Hamill, Creative Partner, Goosebump Ltd Rob Maguire, Executive Creative Director, The Public House Sam Moorhead, Creative Partner, Verve The Live Agency | B Corp Stephen Rogers, Creative Director, Droga5 Dublin The five nominees putting themselves forward as Futureheads Chair are: Darragh O’Connor, Account Executive, Droga5 Dublin Jay Mendon, Digital Product & Strategy Director, IPG Mediabrands Jenna Greene, Effectiveness Director, Omnicom Media Group Lynn Callan, Client Director, Spark Foundry Zoe Caceres Chandler, Strategy Manager, GroupM Ballot papers will be issued to each agency by IAPI CEO Charley Stoney on 1st November. Ballot papers must be returned by Thursday 21st November and the results will be announced at the IAPI AGM on Thursday 28th November. We wish them all the very best of luck! The nominees election pitches can be viewed here: https://lnkd.in/efhE3BwB Charley Stoney

Following on from the successful "Everyone Works in Branding" event hosted by IAPI last month, last week's guest on the That's What I Call Marketing Podcast hosted by Conor Byrne was Mark Kingsley, the award winning designer, brand strategist and author of the Universal Principles of branding. They discuss global branding challenges and Mark's strategic approach to maintaining brand identity across diverse markets but allowing that all important space for local nuances. Yes those local nuances do actually matter. Also discussed are some of Marks projects, like working on the Ogilvy positioning and the sometimes burdensome legacy of charismatic founders plus the importance of experiential and emotional connections in brand development. And of course they chat about Marks acclaimed book, 'The Universal Principles of Branding,' providing insights into its creation and the overarching principles that guide effective brand strategy. Marks enthusiasm for his work is palpable, and his insights into the intersection of art, technology, and branding are inspiring. This episode is a treasure trove of knowledge for anyone passionate about creativity and its myriad applications in the modern world. You can watch the video interview on YouTube: https://lnkd.in/erjBVgxS Listen on Spotify: https://lnkd.in/ejHPSYH5 Listen on Apple Podcasts: https://lnkd.in/eb2YyZZ3

smash was first launched in 2019 and has been supported and financed since then through the kind patronage of TABS Charity(The Advertising Benevolent Society). As our industry grows and changes and our workforce grows and replenishes, we in IAPI wanted to bring you a series of reminders of the benefits and services you can access through smash. As an IAPI member, you and your families have access to the full suite of services that are available through the smash EAP (Employee Assistance Programme). The Employee Guide shows you how to access the EAP, what services are available and the types of issues that are covered: https://lnkd.in/eA8D7NG8 The Managers Guide explains what the EAP offers, common employee queries, how the EAP can support managers and tips on reducing workplace stress: https://lnkd.in/ePGTHdfX If you have any issues using the platform, please reach out to keith@iapi.com for your org code and access details. -- In particular for the month of November/Movember, we'd like to turn our focus to generating a greater understanding and awareness around the area of men’s physical and mental health.  In 2023, 87.5% of all smash users were female which means a meagre 12.5% of all calls / contacts throughout the year were from men. The platform is built to provide numerous services and advice including fitness, nutrition, financial, career, relationship, consumer and a host of other topics all covered by trained professionals; in addition to the counselling services. This November we would actively encourage you, the IAPI membership and specifically our male population to engage with your smash EAP: https://lnkd.in/gWs-EPp

With the Effie Awards Ireland Winner's Showcase taking place next week, we'd like you to hear directly from just some of our many jury members that we have to thank for giving up their time towards judging this year. Here are Catrióna Campbell, Dael Wood, Hilary O'Callaghan, Elizabeth Sheehan, Mark Brennan, Lukas Diem, Neil Godber, Ileana Cocias, Vera Sidlova and Nicky Doran, who were among the brilliant panel of judges this year, sharing their thoughts on the 2024 winning case studies. The Effie Awards Ireland Winners Showcase, taking place on the 7th November, is a selection of the very best of this year's award-winning work. Each invited speaker will present for 10-15 minutes on their case study and there will be a group Q&A at the end. These outstanding agencies, clients and brands will showcase Irelands finest work, emphasising the power of innovative campaigns to drive results. This event will be free, as it's kindly hosted by one of our Effie sponsor's ESB, but it will be exclusive and limited to 120 people so please act fast to secure your place. Effie Awards Ireland is kindly supported by An Post Commerce, ESB, and RTÉ Media Sales. Register for the showcase here: https://lnkd.in/excxfeei Charley Stoney #effieIreland #effieAwardsIreland

Last week, we gathered together to celebrate marketing effectiveness as an industry. A huge congratulations to all the winners and finalists - your work represents the very best of strategic thinking and effective excellence - Bonfire Dublin, Boys + Girls, Core, Droga5 Dublin, dentsu Ireland, Edelman, Forsman & Bodenfors Dublin, Folk VML, Javelin Dublin, Media 365, Mindshare Ireland, PHD Ireland, Publicis Dublin, Ringers Creative, TBWA\Ireland, The Public House. Thanks also to our sponsors, who's contribution enabled a wonderful gathering and awards presentation last week: An Post Commerce, ESB Group and RTÉ Media Sales. One week on we'd like to take a moment to look back at some of the highlights, fun and celebrations which took place last Friday. This reel was put together by our agency member/event partner Verve The Live Agency | B Corp. Enjoy! And thank you so much for joining us for a memorable afternoon. Charley Stoney | Tom Kinsella | Gavin Noble | Richard Miley | Oscar Kennedy | Orla Ryan #effieIreland #effieAwardsIreland

The speakers have now been announced for the 'Pride and Prejudice in Placement' event taking place on the 6th November. ADvocates Ireland, in conjunction with Core, Diageo, IAPI, Marketing Institute Ireland, Queer Asian Pride Ireland and Technological University Dublin are hosting this event for all digital, media and marketing professionals and students, to open up the conversation about media’s role in making our industry as inclusive as possible. Following the welcome address by Etain Kidney and Dr. Rosie Hand from TU Dublin, the stage will open with an insightful talk by Pradeep Mahadeshwar, a visual artist and advocate from QAPI. Pradeep’s talk, "The Medium is the Message," will share lived experiences from the queer migrant community in Ireland. Following this, Therese Prendiville, Senior Media Manager at Core will share best practice strategies for safeguarding brand integrity across channels. As a leader from Ireland's largest marketing communications company, Therese will demonstrate how Core actively works to protect brand safety while ensuring media campaigns align with modern journalism and brand values. Liam El Sibai, Brand Manager at Diageo will discuss how Diageo fosters diversity and inclusion within Irish media. Liam’s talk will delve into identifying authentic connections between brands and communities through inclusive planning, accessible media, and championing underrepresented voices. Later in the morning, a media owner (TBC) will share insights into the efforts of publishers in maintaining brand safety through placement and content. Following that, Laura O'Donovan from the Irish Centre for Diversity will discuss best inclusion practices, drawing on examples from both public and private sectors. The event will conclude with a panel discussion moderated by Catherine FitzGibbon, Chief People Officer at Core, followed by closing comments from Christine Matthews of ADvocates Ireland. This event takes place at TU Dublin’s city centre campus on Aungier Street, Dublin 2. Doors open 8:30am, welcome address is 9:00am and we will finish at 11:00am. Tickets are free to industry members and available on a first-come, first-served basis, so reserve your seat now to avoid disappointment. Learn more about the event and register: https://lnkd.in/e8DvVSjc

The highly anticipated Effie Awards Ireland 2024 celebrated its winners last Friday in a ceremony that gathered together the brightest talents in advertising and marketing. Held at the Dublin Royal Convention Centre, the Effie Awards Ireland ceremony was an afternoon to remember, featuring 9 Bronze, 6 Silver, and 4 Gold Effie Winners. You can view the list of winners here: https://lnkd.in/gwzUrKD4 With the conclusion of Effie Awards Ireland 2024, we have put together three Flikr Albums highlighting the event, from the drinks reception, to the ceremony itself, and the award winners: Pre Ceremony Reception: https://lnkd.in/eeXNpD3r Speakers and Ceremony: https://lnkd.in/ezg8ZhzV 2024 Award Winners: https://lnkd.in/eX9BHiXk Following the reveal of this year’s Effie Awards Ireland winners, IAPI are delighted to invite the industry to the "Winners Showcase” event taking place on 7th November, at ESB Headquarters, Fitzwilliam Street. This exclusive event will provide a unique opportunity to get a closer look at the winning campaigns, learn from the best, and be inspired by their remarkable journey towards success. A selection of the winners will be invited to present. Details of the case studies being presented will be confirmed early next week. Register now to secure your spot and gain valuable insights into the strategies that made this year's Effie winners stand out: https://lnkd.in/excxfeei

And finally, we are excited to announce the GOLD Award Winners at the 2024 Effie Awards Ireland! -- Media Idea or Innovation Category -- 🔸 “Finding Samaritans amongst the keenest of listeners” – Droga5 Dublin with Dublin Samaritans -- Non-Profits Category -- 🔸 “Imagine everyone could say hello to everyone” – Ringers Creative and dentsu Ireland with Lámh -- Public Service & Government Category -- 🔸 “Taking back control: Persuading people who smoke to QUIT a toxic relationship” – Publicis Dublin and Core with HSE Ireland 🔸 “Threatening to share intimate images is a crime with serious consequences” – Javelin Dublin and PHD Ireland with the Department of Justice Congratulations to all the Recipients! You can read more about the Ceremony and Effie Awards Winners here and book your place for the Winners Showcase on 7th November. https://lnkd.in/gwzUrKD4 Effie Awards Ireland is kindly supported by An Post Commerce, ESB, and RTEÉ Media Sales. #effieIreland #effieAwardsIreland