ReSocialize

Extremely proud to be named one of Jobgether's Top 100 Future of Work Leaders! The future of work is flexible. I'm in awe to be named on the same list as giants in this field: Rowena Hennigan 💚, Nick Bloom, Annie Dean, Brian Elliott, Job van der Voort, 94 other incredibly talented voices, and myself in spot 99. We're reshaping the rules for work, productivity, connection, and how technology enables us to find work that fits our unique lives. My vision of work is more flexible than what's been. There's room for both remote and in-office work. Both have merit and challenges. I'm building ReSocialize to make the gap between the different strategies smaller. It's a small piece of the puzzle of the future of work. Follow me for content that celebrates flexibility without being anti-office. And follow all the other 99 amazing voices highlighting their facet of the future of work!

Dell Technologies and Amazon had RTOs. Spotify, Microsoft, Google said they won't. What's the effect of the RTOs? Turns out, we don't know much yet. But there are early indicators. A Stanford University study (conducted by Nick Bloom) found that productivity goes up when flexibility is increased (Nature Magazine, 630  pages 920–925 (2024)). Nick also commented on the Amazon RTO as a "reverse study" of this. A University of Pittsburgh study (conducted by Mark Ma) studied the effects of RTO on S&P 500-companies. His team found that firms use RTO to blame employees for poor performance and that RTOs were known to not improve stock performance. The same study found no relation to financial performance, but significant lower job satisfaction across the company (SSRN, January, 2024). What's the effect of low job satisfaction? Employees who aren't satisfied with their work are more likely to look for new employment, and more likely to disengage with their work. According to Forbes, disengaged workers are 15% less profitable and 18 less productive. Low satisfaction also spreads through an organization. Disengaged workers are also 12x more likely to look for new work. So what can we learn going forward? That's tough. These companies are very different. They have different threats and opportunities. These changes aren't made in a vacuum. It's not a clear-cut case study. For example, Amazon seems to be counting on people leaving. Judging the communication from Andy Jassy, who recently announced plans to lay off 14 000 managers in 2025, not enough people left voluntarily. So we'll see where this goes. In the mean time, the best approach is probably to listen to the employees at each firm. And it might make sense to get better at working flexibly. Consider investing in a ReSocialize online office. As a response to these high-profile RTOs, we're running a promo where it's free to set up and get started. DM me to try it out for your team!

Working remotely works. That doesn't mean office = bad. ReSocialize was built so you can get the advantages of both. Don't compromise. Do both. Be flexible. I think it's pretty cool. Working remotely shouldn't mean you miss out on the buzz of the office. The friendships The small talk The culture It's for young peers to learn from the more senior. It's for new hires to get "into the culture". It's for quick conversations It's the office, online You can have it remote as well. Let's be better together. P.S. I'd love to hear your feedback! DM me and I'll give you a free trial.