The Tenth Man

An excited buzz in The Tenth Man this morning as we further develop our film production, motion graphics, 3D animation, and post-production capabilities. We have acquired Hinterland Films as part of a €2m investment strategy to grow our domestic and international production offering which will be rebranded Fearless Studios. Hinterland has been working with brands like Beats by Dre, ESPN, Moncler, Budweiser and Guinness, making global best in class work. As part of the deal Hinterland Films founder Lorraine Geoghegan will join The Tenth Man as Fearless Studios Production Director. https://lnkd.in/emqvS7CV

We recently worked with Cairn on the launch of their new position paper “Passive House, Sustainable Living Spaces”, a demonstration of their continued, fierce commitment to sustainability. Our Design and Motion teams worked closely with Cairn to create this informative video, showing how Cairn's building of Passive Houses can help tackle the housing shortage and climate change at the same time. #BuiltForGood

Since its inception TG4 has consistently punched above its weight as a broadcaster, so naturally we were thrilled when they came to us to help create their always-on TG4 Player campaign. Focusing on content for a younger audience of digital natives, we honed in on those unexpected moments of surprise and delight from TG4’s programming to create a standout promo that carries on the ‘Súil Eile’ spirit that has served the Irish broadcaster so well over the years. With our ‘Do shlí (Your way)’ messaging structure, we created a platform for TG4 Player that can stretch across multiple genres and programs, giving viewers a sense of ownership over the shows and making them feel like there’s a world of treasure waiting to be discovered on the service. Also using a glyph shape taken from the TG4 logo we were able to create a ‘play’ button to act as a device to take viewers through the content in a dynamic and contemporary way. Finally this project also gave us the opportunity to experiment with bilingual messaging in dynamic glitching subtitles, opening TG4’s content to as wide an audience as possible. So all that’s left to say is… Aimsigh do shlí ar seinnteoir TG4 inniu!

The last glow of the summer sun might be fading, but our hearts are still warm from working with Guinness Ireland at All Together Now (Pod Events). Our second year on site with Guinness (Diageo) saw the return of the Lovely Days stage, designed in collaboration with Visual Director Kev Freeney, providing a thoughtfully crafted audio-visual space with huge sets from Confidence Man, Hot Chip, Soda Blonde, Mano Le Tough, The Scratch, JOY (Anonymous), and more. We worked with the brand and festival on curation, creative and content, further cementing the stages place among the best in not only Ireland, but much further afield. This year also saw a new addition to Curraghmore House - the T0.0ucan Pub, the first non-alcoholic bar at an Irish festival which saw packed sets from Eliza Rose, Shee and The Wailers to name a few. Lovely.

When Carlsberg (Diageo) hit up The Tenth Man to shine a light on their sponsorship of the Ireland football team ahead of a massive Nations League clash with England, we were delighted to get to work. …And when the FAI hired England slaying Iceland legend Heimir Hallgrimsson, we realised that this appointment needed a big welcome. Taking inspiration from the Icelandic football fans’ famous Viking Thunderclap celebration, we put Carlsberg in the conversation ahead of the September 7th Nations League opener with a hair raising social video welcoming Heimir to the fold, as well as working with photographer Rich Davenport to create Viking Thunderclap inspired OOH & DOOH. Keep your eyes peeled for more Thunderclaps outside and inside the Aviva on matchday. #COYBIG #WelcomeHeimir

We’re expanding our In-House Production team at The Tenth Man and are looking for some superstar producers. We’re currently #hiring for a Creative Producer and a Post Producer, both requiring a minimum 3 yrs' experience. If you think you’re up to the task, send your CV to jobs@thetenthman.com 

All Together Now is always a highlight of the festival calendar and this year did not disappoint. The Guinness Lovely Days Stage had its second year of amazing acts including Confidence Man and The Scratch to name a few. THE T0.0UCAN PUB also landed, bringing Ireland’s first ever non-alcoholic festival bar to the rolling hills of Curraghmore. With Eliza Rose back-to-back with SHEE on Saturday and The Wailers on Sunday, kicking each day off with our N0.0N sets (see what we did there!) Thanks to the Diageo (Guinness Ireland) team for letting The Tenth Man do what we do best and go wild in the fields from curation to content capture, to our agency partners Verve The Live Agency, Wilson Hartnell, Born Social, PHD for helping bring it all together, and to the team Pod Events, Will Rolfe, Helena Burns for putting on an incredible event. We’re already looking forward to building on our successes next year! #LovelyDayForAGuinness

Year three, and things just keep on getting smoother for Jameson Ireland (Irish Distillers) down at All Together Now. THE CIRCLE is back and we worked closely with the Jameson team to create and curate not only the experience down at Curraghmore, but also the campaign around it. A launch film, a collaboration between two of Ireland’s most talent artists and a 100% homegrown line up of the most exciting musicians in the country. When festivals are this good, it Must Be A Jameson.

We’re Bringing It Back for Round 2! We’re delighted to launch the follow-up campaign for Re-turn, Ireland’s Deposit Return Scheme. Since the scheme began in February, Ireland has Re-turned over 150 million plastic bottles and cans, an incredible start to a long-term relationship that’s already making a huge difference to our environment, our society and our future. The Tenth Man Strategy, Creative, Production and Design teams worked closely with Director Lochlainn McKenna and Photographer David Sexton to make magic happen for this ode to those all over Ireland who have embraced the scheme wholeheartedly. From schools to families, Tidy Towners to couples, dog lovers to entire neighbourhoods and beyond, we’re all Re-turning. #BringItBack

When AIG Ireland came to us with the exciting challenge to refresh their direct-to-consumer car insurance offering in Ireland, we knew it was going to give us the perfect chance to make a real impact. The result? A bold new brand platform ‘..It Happens’ – a creative manifestation of AIG's commitment to helping people overcome everyday mishaps and get back to normal life as quickly as possible, set to the iconic ‘Blue Monday’ by New Order. We set to work developing a nationwide campaign across TV, radio, OOH, digital and social, bringing ‘..It Happens’ to life with a bang. Conceived, directed, and produced by The Tenth Man's in-house team, ‘..It Happens’ is more than a campaign – it’s a promise that AIG is there for you, no matter what, and we’re excited to continue to build on it.