Lumen Loyalty | Certified B Corp

𝐋𝐮𝐦𝐞𝐧 𝐠𝐢𝐯𝐞𝐬 𝐛𝐚𝐜𝐤: 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 💡 Last week, through our Lumen Gives Back initiative, we had the pleasure of giving back to our local community. We enjoyed a wonderful morning with our favourite seniors from Cordaan Woonzorgcentrum De Gooyer, taking them on a scenic walk through Amsterdam and showing them a sneak peek of our soon-to-be new office! 🌿✨ Hearing the stories and wisdom from our older neighbors while sharing a stroll through the neighborhood was heartwarming and inspiring. At Lumen, we believe deeply in the power of community and social engagement. This event wasn’t just about giving back, but about creating meaningful connections and bringing joy to others. Thank you Cordaan for this special day. We had a beautiful morning and hope it lit up your day as much as ours ✨ Looking forward to next edition! #LumenLoyalty #LumenGivesBack #Community #Connect

🐾🌍 𝐈𝐦𝐩𝐚𝐜𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐄𝐝𝐮𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐚𝐭 𝐀𝐥𝐛𝐞𝐫𝐭 𝐇𝐞𝐢𝐣𝐧 - 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐛𝐚𝐜𝐤 𝐨𝐧 𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧: At Lumen Loyalty, we're all about creating impact, and our latest campaign with Albert Heijn is a prime example. Together with Wereld Natuur Fonds (WWF-NL) and Studio Freek, we’ve launched a wildlife-themed loyalty campaign that not only educates families about endangered species, but also entertains them in a whole new way. The results are above expectations: ✨ Campaign scale: engaging over 700K families with kids across the Netherlands 🥳 Collector's tin: sold out within a week 📚 Soundboxes & albums: completely sold out! 🦸♂️ Partnering with WWF: growing the number of Rangers, inspiring the next generation of nature lovers 🎧 No 1 podcast in the Netherlands—big shoutout to Audio agency Airborne! We’re proud of the impact this campaign is having—on families, wildlife awareness, and of course, our amazing partner Albert Heijn. This is what edutainment looks like in action! Proud of what we’ve accomplished, and excited for what’s next! 💥 #LumenLoyalty #Storytelling #CreativityInRetail #Edutainment #PurposeDriven

𝐇𝐚𝐩𝐩𝐲 𝐖𝐨𝐫𝐥𝐝 𝐀𝐧𝐢𝐦𝐚𝐥 𝐃𝐚𝐲! 🌍🐾🌊   From the wildlife on land to the vibrant creatures of the ocean, today we honor animals everywhere. 🦁🐬 Whether they run, swim, fly, or crawl, each one plays a vital role in the circle of life. At Lumen Loyalty, we believe in creating a better world, not just for people but for all living beings. 💚 With every small action, we can make a big difference in their lives—and our planet’s future. Let’s commit to caring for each other, protecting the creatures who share this planet with us. Together, we can build a more compassionate, sustainable future—for humans and animals alike! 🌱 #LumenLoyalty #WorldAnimalDay #ProtectWildlife

𝐀𝐧𝐢𝐦𝐚𝐥𝐬 𝐒𝐩𝐞𝐚𝐤 𝐔𝐩 | 𝐓𝐡𝐞 #1 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 🚀🎙️ We’re thrilled to announce that "Animals Speak Up" was the #1 most listened-to podcast on Spotify during our campaign period! 🎧The 4.8 out of 5 stars as a review score is the cherry on top! This accomplishment marks the power of storytelling and our commitment to bring both brining edutainment and big ideas to life. During this campaign period, we’ve not only amplified the voices of our animal friends but also engaged thousands of passionate listeners who are committed to sustainability and animal advocacy. 🐘🌿 A huge thank you to everyone who tuned in, shared and listened to the podcast. Your support has turned our mission into a roaring success! 🦁🎉 Audio agency Airborne you craft brilliance! Let’s keep the conversations lively and continue making a positive impact together. Stay tuned, because we’re only getting louder from here! 🗣️🌍 #SpotifyTopPodcast #AnimalsSpeakUp #CampaignSuccess #Storytelling #Edutainment #Partnership Albert Heijn Studio Freek Wereld Natuur Fonds (WWF-NL)

𝐀𝐥𝐛𝐞𝐫𝐭 𝐇𝐞𝐢𝐣𝐧 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞: 𝐀𝐧𝐢𝐦𝐚𝐥𝐬 𝐒𝐩𝐞𝐚𝐤 𝐔𝐩  🦧📣🌍🎶 You may have heard: Animals Speak Up! It is an engaging, impactful campaign experience about raising awareness and inspiring action for wildlife conservation through what we do best: edutainment. A blend from education with entertainment to make a difference for our planet. Curious how we bring it all together? Find out in our showcase attached to this post! Animals Speak Up is tailor-made for Albert Heijn. For this campaign we collaborated with: Wereld Natuur Fonds (WWF-NL), Freek Vonk/Studio Freek and Audio agency Airborne. Only a few more days to collect animal cards at Albert Heijn, the campaign runs until September 29, 2024. Find more information about the campaign through the links in the showcase or in the comments. Albert Heijn #AnimalsSpeakUp #Showcase #Edutainment #AlbertHeijn #WWF #StudioFreek #FreekVonk #AirborneAudio #Collaboration #WildlifeConservation #Campaign

𝐍𝐞𝐰 𝐁’𝐬: 𝐚𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐁 𝐂𝐨𝐫𝐩 𝐦𝐨𝐯𝐞𝐦𝐞𝐧𝐭✨ 💡 🌍 We had the honor of coming together at The Social Hub with our fellow newly certified B Corps, celebrating a shared milestone in our journey toward a more sustainable future. It was a chance to connect, exchange stories, and reflect on the collective impact we're set to make. As part of this inspiring community, we are united by a common mission: to use the power of business as a force for good, driving meaningful social and environmental change. Congratulations to the other new members of the B Corp community: Pineut | Certified B Corp, Fastned, Sumthing, Mademoiselle Desserts, Better, kinfill care, intospace®, SUITSUIT, Great Place To Work® Nederland, Somerset Indus Capital Partners. We look forward to collaborate, learn and grow alongside these purpose-driven companies. Together, we are setting a new standard for responsible business and making waves of change across industries 🌊 Here’s to the journey ahead and to creating a more sustainable and fair future for all! #LumenLoyalty B Lab Benelux #BTheChange #BCorp #Sustainability #BCorpCertification #PurposeDrivenBusiness Manon Blom

𝐍𝐞𝐰 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐟𝐨𝐫 𝐀𝐥𝐛𝐞𝐫𝐭 𝐇𝐞𝐢𝐣𝐧: 𝐀𝐧𝐢𝐦𝐚𝐥𝐬 𝐒𝐩𝐞𝐚𝐤 𝐔𝐩 🌍🐾 We’re thrilled to deliver Albert Heijn’s brand-new campaign: Dieren laten van zich horen (Animals Speak Up). For this customized loyalty campaign, we partnered up with Freek Vonk (Studio Freek) and Wereld Natuur Fonds (WWF-NL). This campaign is designed to raise awareness and educate (young) people about endangered species and the importance of preserving their habitats. Let’s make some noise for nature! 🎶🐒 Demonstrating their commitment to a more sustainable world, Albert Heijn is bringing the wonder of the animal kingdom to families across the Netherlands. Through 96 unique animal cards, each filled with fascinating facts, shoppers learn about where these animals live and why they need our protection. Developed for this campaign, we’re introducing the Soundbox —an innovative creation made from sustainable FSC wood! Swipe collectible cards to hear the real sounds of the animals they represent (powered by our audio partner ACE | Airborne). It’s not just a fun activity—it’s an educational adventure, teaching you why every species is vital and how we can all make a difference. With each swipe, you dive deeper into the wild, where learning and excitement come together to inspire action for the planet! 🐅🦧🐊🦜🐘🪲 At Lumen, we are proud to collaborate with Albert Heijn in creating impactful brand experiences. Freek Vonk says it best: "All animals have something important to tell us! This campaign aims to make children and families aware of the beauty of nature and the need to protect it." The campaign the campaign runs until September 29. Find more info about the campaign through the link in the comments 👇 #LumenLoyalty #AlbertHeijn #FreekVonk #WWF #Edutainment #Soundcards #EndangeredSpecies #FSCWood #Sustainability #BCorp

𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐧𝐞𝐰𝐬 𝐟𝐫𝐨𝐦 𝐀𝐮𝐜𝐡𝐚𝐧 𝐏𝐨𝐫𝐭𝐮𝐠𝐚𝐥 -today they've launched a new loyalty campaign, 'Cultivamos o Bom - contigo', powered by Lumen Loyalty! 🧑🌾🌾 We're thrilled to partner with Auchan Retail on this 100% custom-made campaign, shining a spotlight on their ‘Cultivamos o Bom’ agricultural program. Shoppers can collect puzzles, fill their album with stickers, earn stamps for sustainable plush toys, and learn about the origins of the ‘Cultivamos o Bom’ products on the shelves—all while showcasing Auchan's unique edge in the market. We’re proud to help Auchan grow their positive impact with this campaign. Parabéns, here’s to many loyal and happy customers! #LumenLoyalty #CultivamosOBom #AuchanRetail #CustomMade #Edutainment #Sustainability #LoyaltyCampaigns

𝐋𝐮𝐦𝐞𝐧 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐢𝐬 𝐩𝐫𝐨𝐮𝐝 𝐭𝐨 𝐁 𝐂𝐨𝐫𝐩! 📣 As of today, Lumen Loyalty is officially B Corp certified! That means we meet the highest standards of social and environmental impact. We are proud to have this certification that raises the bar for loyalty campaigns in general and for our own business goals in particular. The sustainable philosophy of B Corp aligns with Lumen’s core values. In the constantly evolving food retail market, supermarkets play a key role in influencing consumer behavior towards sustainability. That’s why Lumen pursued B Corp certification, achieving an impressive score of 86.6 points. Getting certified was only the beginning. We’re committed to and ready for the rest of our B Corp journey. Want to know more? Find a link to our website in the comments to read all about it. #LumenLoyalty #BCorp #BLab #BCorpCertified #ProudToBCorp #Innovation #Edutainment #Sustainability #LoyaltyCampaigns

Last Spring, Lumen launched a collectible campaign at MEGA IMAGE - Ahold Delhaize Group in Romania, in which a new concept was introduced: bringing animals to life with Sound Cards! By using this campaign to help customers make better choices in protecting the environment, we enabled Mega Image to make impact on a national level. Find the highlights of the campaign in the infographic below! #AnimalSounds #MakingImpact #CollectibleProgram #NextLevelLoyalty