When reality speaks, we listen – that’s why we are the most accurate pollster in the 2025 German federal elections! 🎯 YouGov’s outstanding accuracy in the Bundestag election is proof that we are in the reality business. Here’s how we delivered the most realistic picture of the race: 1. Our panel is truly representative. We know our panelists inside and out and our position as the most accurate pollster proves that our data quality is unmatched. 2. Our ground-breaking use of voter intention and MRP modelling relies on advanced tech to really take advantage and that was shown here yet again. This is why we called 91% of constituencies correctly. 3. Our experts shine at moments like this. From the people in polling and analytics to colleagues in panel and data they make the difference. The election results are clear: a commitment to reality makes our data real, and our insights really matter. /Research Reality Read the full article here 👉 https://okt.to/2PeFnH #ResearchReality #YouGov #Polling
Despre noi
YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 55 countries, we deliver unsurpassed accuracy, to inform better, more impactful decisions. When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people. YouGov /Research Reality
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Die Generation Silber verspricht goldene Zeiten. Unsere jüngste Whitepaper-Reihe, Shopper Perspectives, liefert wertvolle Erkenntnisse für Marken und Einzelhändler. Entdecken Sie, was die Kaufentscheidungen von jüngeren und älteren Käufern beeinflusst und was dies für FMCG und Handel bedeutet. Fakt ist: 56 % der umweltbewussten Käufer, die sich für Nachhaltigkeit einsetzen, sind 56 Jahre und älter. Sie bleiben trotz wirtschaftlicher Veränderungen engagiert, sind aber skeptisch gegenüber Greenwashing. Was der Zielgruppe am wichtigsten? ✅ Plastikfreie und wiederbefüllbare Verpackungen ✅ Lokale Beschaffung von Lebensmitteln ❌ Geringer Fokus auf pflanzenbasierte Trends Den Boomern sind die Themen Klimawandel, Wasserverschmutzung und Plastikmüll sehr wichtig. Marken, die Transparenz über Trends stellen, werden das Vertrauen der Zielgruppe gewinnen. Erfahren Sie mehr über die Einkaufsgewohnheiten der älteren Käufer im Whitepaper: https://okt.to/SFht9w
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From the thousands of brands we track in YouGov BrandIndex, who are the top performers and trendiest brands of the month? Some hints: 📺 🍨 🍫 🍕 👉 See the top trending brands: https://okt.to/0lXcex
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Calling all graduates! We’re excited to announce that we’re hiring for our next intake of graduates to join our Graduate Programme in August 2025 🎓 . We’re now advertising roles across our UK and EU offices. Graduate roles across our other regions will be advertised in the upcoming weeks. Please keep an eye out for this! Attend one of our upcoming webinars to learn more about the programme. Further details will be shared soon. Are you ready to shape your reality at YouGov? 👨🎓 👩🎓 Click here to apply - https://okt.to/SZjxDl
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Calling all graduates! We’re excited to announce that we’re hiring for our next intake of graduates to join our Graduate Programme in August 2025 🎓 . We’re now advertising roles across our UK and EU offices. Graduate roles across our other regions will be advertised in the upcoming weeks. Please keep an eye out for this! Attend one of our upcoming webinars to learn more about the programme. Further details will be shared soon. Are you ready to shape your reality at YouGov? 👨🎓 👩🎓 Click here to apply - https://okt.to/SZjxDl
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54% of Americans say they are creeped out by personalized advertising, according to YouGov’s latest report. But which Americans are having the most “ad-verse” reactions? The short answer: women, and older Americans are most likely to say they feel creeped out by personalized ads, while younger consumers with kids are less concerned. Download the report to find out which ads are viewed as most invasive and other insights to help inform your marketing strategies. https://okt.to/YgDF9P
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56% of Americans say they are uncomfortable with companies using their online behavior to personalize the ads they see. How does this compare to consumers in other global markets, what kinds of ads are seen as most invasive, and what can advertisers do to mitigate consumers concerns? Download YouGov’s latest report to find out: https://okt.to/tCru05
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🤖 🤔 What good do consumers think will come of generative AI use, what are the main concerns, and how much regulation will be needed? YouGov’s latest report finds the most common perceived benefit of GenAI content creation is increased efficiency, with 30% of Americans agreeing that is a positive impact of the technology. 👉 Uncover the most common concerns, and opinions on regulation here: https://okt.to/8YUuxy
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🎉 Get the latest insights and trends in our newest edition of the YouGov newsletter! Here’s what’s inside: 🎯 German elections 2025 – How our expert polling, advanced modeling, and panel quality made us the most accurate pollster. 🏈 Super Bowl ad impact – Which brands scored big with viewers this year? 🕶️ Metaverse in 2025 – What’s next as consumer interest decreases? Plus, banking & ESG priorities, UK travel habits, a breakdown of who’s flying first-class in America, and more. Happy reading!
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🏈 Most Super Bowl advertisers feature a celebrity in their commercials. Does this approach help or hinder the impact Super Bowl advertising has on their brands? 🏆 We explore the efficacy of Super Bowl advertising and much more in Scoring big: Super Bowl ad impact report 2025. 👉 Download the report to see which celebrity was most recognized in this year’s ads and which advertiser was crowned as the biggest winner: https://okt.to/7v3EeU
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