OMD APAC

🥂 OMD Malaysia and CelcomDigi were honoured with four trophies at last week's Marketing Excellence Awards! The 'CelcomDigi Fibre – Reimagine Home with Data-Driven solutions' campaign won Gold in Excellence in Data-Driven Marketing and 'CelcomDigi launch – Reimagining a new era for Malaysia' clinched bronze in Marketing Innovation. At the same time, 'The Power of the Unthinkable: The CelcomDigi Story', which was created together with Naga DDB Tribal, M&C Saatchi (M) Sdn Bhd, and Kingdom Digital, won Silver in Excellence in Communications/PR and Bronze in Excellence in Launch Marketing. It was a good showing and team OMD Malaysia certainly has much to be proud of! Your innovative work inspires us all and we look forward to this continued partnership with our clients and industry peers. #OneOMD #MarketingExcellenceAwards Mayank Bhatnagar Chetan Muley Aliasgar Hirani Jason Tan May Ling Chan MARKETING-INTERACTIVE

🎉 Congratulations to OMD Hong Kong and DDB Group Hong Kong on winning the Grand Effie at the recent Effie Awards Hong Kong for the McDonald's 'McDiploma' campaign. Additionally, several McDonald's campaigns were also honoured in various categories, reflecting the team's innovative thinking and ability to create what's next. Overall, the team clinched eight trophies at the awards ceremony. View the full medal haul here: 🏆 Business Challenges: Corporate Reputation – Grand Effie – McDiploma (DDB Hong Kong & OMD Hong Kong) 🥇 Business Challenges – Corporate Reputation – Gold Effie – McDiploma (DDB Hong Kong & OMD Hong Kong)    🥈Digital: Influencer Marketing – Mega Influencers – Silver Effie – McNuggets Art World (DDB Hong Kong & OMD Hong Kong)    🥈Digital: Social Media Marketing - Silver Effie – McDonald’s Coffee Retirement (DDB Hong Kong & OMD Hong Kong)    🥉Restaurants / Fast Food – Bronze Effie – McDonald's Coffee Retirement (DDB Hong Kong & OMD Hong Kong)    🥉Commerce / Shopper: New Product / Service Introduction – Bronze Effie – McDonald's Coffee Retirement (DDB Hong Kong & OMD Hong Kong)    🥉General Speciality: Experiential Marketing – Hybrid – Bronze Effie – McNuggets Art World (DDB Hong Kong & OMD Hong Kong)    🎁 Best Restaurants / Fast Food Campaign – Merit Effie – McDiploma (DDB Hong Kong & OMD Hong Kong) Congratulations to everyone involved, let's continue to think out of the box and delight consumers. Cheers to DDB Group Hong Kong for this wonderful partnership!   Read more on Campaign Asia-Pacific: https://lnkd.in/e5cMeHUt #OneOMD #EffieAwards #CreativeMedia Florence Wong Jacky Ho Thomas Au Derek Yip

OMD New Zealand kicked off its 'For Government' series at the Ministry of Business, Innovation and Employment last week with 'The New Migrant Lens'. Together with Google and Mārama, the team explored the growing importance of engaging new New Zealanders, outlining how marketers can better reach and engage the 200,000+ people who move to the country annually. From innovative content production to new technology enabling translation, the myriad of opportunities in today's fragmented media landscape allow us to help clients reach these audiences in familiar and trusted formats. The possibilities for us to transform experiences are endless! #OneOMD Nigel Douglas Steve Dimakis

"Let's give brands permission to play," said OMD Australia's Co-CEO Sian Whitnall at a recent SXSW Sydney panel on culture drivers in the media industry. Joined by Andrew Cambridge (Head of Agency, TikTok AUNZ), Catherine Rushton (CSO and Partner, This Is Flow) and Sam Turley (Invention Lead, Mindshare) at TikTok House, the leaders discussed how brands can strike a balance between leveraging trends and creating timeless messaging by building trust and authenticity with their audience. #BrandBuilding #Authenticity

🔥 NEW WORK: OMD India's new campaign for the launch of Nissan Motor India Private Limited's latest SUV — the X-trail — leverages an innovative and industry-first approach to elevate awareness, enhance product discovery and audience engagement. Done in partnership with Samsung Ads and TBWA\India, the campaign is a nod to the power of strategic innovation and collaboration that drives outcomes. Using Samsung Ads' new interactive Connected TV (CTV) feature across Samsung Smart TVs, OMD India targeted premium consumers with Nissan ads featuring scrollable carousels, on-screen polls, and trivia to spotlight the X-Trail's impressive features. Check out the video below! #CreativeMedia #Automotive #ConnectedTV

At the Variety Studio presented by Canva during Advertising Week, OMD Worldwide CEO George Manas shared his thoughts on the future of media. He explained how OMD is leveraging generative AI to analyse market trends, streamline decision-making, and enable creative teams across more than 90 markets to focus on delivering value. Additionally, George highlighted that the future of media is driven by co-creation—working closely with clients and partners to navigate an increasingly competitive landscape. Learn more about OMD's approach to innovation here: https://lnkd.in/esiCxSRb #OneOMD #GenerativeAI #Innovation

SXSW Sydney is well underway and OMD Australia's National Head of Planning, Thaddeus King, joined the QMS panel to dive deep into their Amplified Intelligence OOH attention study. The panel explored key findings and discussed how this research can shape the future of out-of-home planning. Thanks for the invite TEG Pty Ltd! #OneOMD #Advertising #OOH

🤔 What's a memorable 'lightbulb' moment when a unique campaign idea struck you? In a 'Beyond the Brief' profile by afaqs! and HT Media Group this festive season, OMD India's SVP Siddhartha Sharma shares his journey in the media industry and thoughts on the evolving digital landscape. Find out more below! #OneOMD #CreativeMedia #Leadership

💜 A VIP (Very Important Purple) has landed on Australian shores — a McDonald's icon, Grimace! After delivering a teaser announcement at the AFL - Australian Football League Grand Final, OMD Australia's Maccas team rolled out an immersive week-long OOH takeover across Sydney Airport together with JCDecaux Australia and Sydney Airport. As such, Grimace was given the full celebrity treatment as he made his grand entrance. His tour kicked off with a stop by the Today Show where the hosts enjoyed an exclusive taste test of the new Grimace Shake and Meal. This is part of nationwide campaign launching across TV, OOH, OLV, BVOD, Digital Audio, Display, Meta, and TikTok. Read more about the campaign on LBBonline - Little Black Book: https://lnkd.in/gMH7bj3f #OneOMD #CreativeMedia

BEHIND THE SCENES: OMD Australia's Co-CEO Laura Nice was recently on stage with our client Chris Brown, Chief Customer Officer, McDonald's Australia at YouTube Brandcast. What was the day like for her? Check it out below! #OneOMD #YouTubeBrandcast