audioadpro

We’re not giving it the big’un or owt, but we’re looking for folk to join in the craic with us. In particular, we’re looking for someone that has some experience in a Commercial/Sales Support role in Digital Media. It’s a temporary appointment at the moment and can be totally remote, hybrid or based at our office in Tileyard North Be great for someone who has some spare time and wants to keep their hand in, or get back into things ahead of a return to work full time. Drop Jan Tiffany Cutsforth a wee message in the first instance and then we’ll have a natter. Speak soon x

Much, quite rightly, is often made about how effective audio advertising is in brand lift studies. Question: How many businesses think brand lift alone is enough though? We are speaking with more and more agency's & advertisers that are demanding attributable ROAS data from their ad spend. We create attributable [3rd party verified], cost efficient audio ad campaigns that deliver quantifiable ROAS that compare VERY favourably. A bit like Football Management, we're in a results business. [Sorry Gareth 😉]

We agree.

Always a good read.

Powerful Partnerships, we are all up for that.

Please don't misread this post. This is way beyond the standard IAB taxonomies. This is way beyond Contextual. ...and most definitely way beyond broadcast. In just 7 says. 944 Page Views (attributable to Audio Ads via pixel) 194 Checkout/Purchases (attributable to Audio Ads via pixel) That's 20%. That's the power of precision targeted audio. ...and a great offer. ...at the right time.

“The sound of Mobile Gaming’s Future”

Thank you for your great hospitality looking after our team. They had a wonderful and insightful time.

Youth and vibrancy are intertwined, and with that in mind, it's clear that podcasting in the UK is in good health and has a positive outlook. This is based upon Ofcom's latest Podcast Survey and the outstanding analysis of it by Adam Bowie. Adam breaks down the dense data making it digestable and understandable. He points out what while 50% of people are reported as listening to podcasts (compared to 62% for spoken radio), the younger age bracket (18 - 24) shows a considerable increase within that overall audience. Podcasts have traditionally had a 'wide waist' i.e. over-representation of the 25 - 44 age bracket, so seeing this tipping to a younger group is very good news. Adam's analysis and conclusions are well worth poring over. See them here: https://lnkd.in/dqJmeQqF #podcasting

Last pick. We’ve seen blogs/posts/comms etc. from numerous digital audio people/organisations recently, bemoaning how digital audio doesn’t get its fair share of ad revenues. If we take the basic, scale of audience v share of ad spend metric, then the - ‘it’s not fair’ cries are indeed justified. But let’s be honest, NOBODY CARES and the sector doesn’t help itself either. Search or ask Chat GPT for a definition of digital audio, or even check out the definitions in Statista, when looking for market info and it’s pretty vague. 🤔 The most common definition is just Streaming & Podcasts. Aaarrrrggghhh!l It’s sooo much more than that, but who’s telling the story, never mind SELLING the story? Omnichannel ad services include digital audio, but almost as an afterthought, like the last pick for the school team. Whilst the publishers in the audio space largely talk up their own portfolio(s) to push their individual sales narrative. We need to face facts, the automatic (programmatic) trading of advertising already accounts for over 90% of trade deals. And if digital audio wants a greater share of revenues, the whole sector needs to embrace programmatic, get together and promote an all inclusive message and frankly, make it easier to buy. Digital audio is a HUGE and COMPELLING advertising proposition with audiences and engagement levels that dwarf other channels. So let’s be clear on what it is. DIGITAL AUDIO ADVERTISING is advertising that can be HEARD on an internet connected device.* And we put digital audio advertising front and centre, we LOVE this NOT so little guy and we talk with one voice about the opportunity as a whole. Why? Because the whole is WAY greater than the sum of its parts. 🎧audioadpro the WHOLE world of digital audio advertising made simple, ALL in one place and speaking with ONE voice. (albeit a Northern one, soz) Photo of one of our office dogs Lulu (who actually thinks she’s a cat 🤷🏽♂️) looking wistful and wondering why nobody listens to her. * across a plethora of different channels, that include: Music Streaming, Online Radio Streams, Podcasts, Mobile Games, Audiobooks, Connected TV, Digital Out of Home, Text to Speech Services.