Beautiful Insights

Calling all gifts in wills fundraisers... what's your view?

Very pleased to share the findings of our research yesterday, with the marvellous Alicia Jago from University of Bristol, at the CASE Europe Regular Giving & Legacy Conference. Through our Supporter Satisfaction and Future Engagement Index (the SAFE Index for short) we've benchmarked supporter satisfaction for the University of Bristol, Kingston University, Trinity College Dublin and The University of Manchester and analysed drivers of future giving. Key Findings? - satisfied supporters are more than three times more likely to have pledged a legacy than dissatisfied supporters - likewise, they are three times more likely to say they are 'sure' they'll continue to donate to the University - future giving is primarily driven by a 'holy trinity' of factors - motivation, communication, emotion. Big thanks to Anna Wall and Emma Simpson for organising a great day, and Emma Neslen, Julia Baxter, Niamh McCourt, Jemma Roper Gurr and Janice de Bourgues for participating in the project. If you'd like to know if your supporters are SAFE, get in touch.

Before 2024 completely fades from memory ... a shout-out to the brilliant charity clients we worked with last year. From legacy to lottery, and everything in between, we spoke to hundreds of supporters and surveyed thousands more, for (amongst others), Trussell, RoyalBritish Legion, RSPCA, Breast Cancer Now, The King's Trust, National Trust for Scotland, Versus Arthritis, ActionAid UK, Leukaemia UK, The Salvation Army, Shelter, The Children's Trust, University of Bristol and RSPB. Listening to supporters is an art and a privilege. I look forward to hearing from many more in 2025.

One week until CASE's 2025 Regular Giving & Legacies Conference in Manchester. Alicia Jago and I will be sharing insights and outcomes from Beautiful Insights Supporter Engagement research, undertaken with University of Bristol, The University of Manchester, Trinity College Dublin and Kingston University. The pilot has given us unique insights into key drivers of positive supporter experiences in university fundraising, and we can't wait to share. Spoiler alert: the 'holy trinity' of supporter engagement = motivation>communication>emotion. Hope to see you there. Tickets here: https://lnkd.in/edVbrx4d

Congratulations and kudos to our own Paul Seabrook for taking the reins of the CIOF Insight in Fundraising Committee. See the committee in action here.

And we're back! Wishing all our clients and partners every success this year.

One last excuse to post this image, to finish a vintage year. Thank you to everyone we've worked with, clients and partners alike. And thank you to all the supporters, customers and members of the public that have lent their views on everything from Scottish heritage to the future of meat consumption to charity lotteries. It’s an honour to hear from each and every one. Wishing you a very merry Christmas, from Paul Seabrook and Steven Dodds at Beautiful Insights

This summer, we piloted our SAFE Survey to help four universities measure and benchmark their supporter Satisfaction And Future Engagement, and the results have been fascinating (with thanks to the Universities of Bristol, Manchester and Kingston, and Trinity College Dublin).   Supporters of these organisations felt they could see the impact their support was making (81% agreeing, on average), but were much less likely to think that university communications were compelling them to donate (46% agreeing) or that the university does the best job of communicating, amongst all the charities they support (27% agreeing). On average, less than half (45%) were ‘sure’ they would continue to support the university with donations in the next 12 months.   These results demonstrate the fleeting nature of people’s motivations to support charities (here one minute, gone the next) and therefore the importance of truly compelling appeals and, of course, an active ‘year-round’ supporter engagement programme. They also show that very few supporters 'belong' to any one organisation - they give to multiple. The effectiveness of a charity's supporter experience program will be relative to everything else a donor is receiving. Great to see these universities taking the lead to benchmark their supporter experience and learn from each other.

Attention charities with income below £500k - tickets to this conference are free.

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