Be The Fox

Excellent month to join the Be The Fox den! Well done team 🥳

Good things come to those who wait. Great things come to those who don’t. Tanya Singh is not someone who waits around. She gets things done and makes things happen. Great things! Clients and team mates are regularly in awe of her creativity, strategic thinking, and positive energy. It makes every campaign she touches magic. So it's a no-brainer that we're extremely proud to announce her promotion to Senior Account Manager at Be The Fox! Her dedication to delivering outstanding service for our clients has made a real impact, and we couldn’t be happier to see her take this next step. A round of applause for Tanya! 🦊👏 Take a look at some of the fantastic campaigns Tanya has worked on at Be The Fox: https://lnkd.in/ekCrpBi9 📽️ #Promotion #TeamSuccess #BeTheFox

We made the list. 📃 The shortlist for the Brand Film Awards! We're so proud to have bought VoucherCodes back to the TV for the first time in 12 years. After launching their bold new visual identity they needed an ad that demonstrated that pop of joy when you get a deal. That's how 'The Whisperer' was born. Because VoucherCodes test all their codes by hand, we decided to bring the humanity of the brand to the fore by giving it a trusted face: the lively, likeable, memorable character we developed in The Whisperer 💛 Set in the homes of three online shoppers to make the spot super relatable, our nimble and experienced team filmed the ad in a single day. From brief to live in just three months! Congratulations to the VoucherCodes and Be The Fox teams for this shortlisting at the Brand Film Awards. PRWeek UK Campaign UK #Awards #Ads #Brand #Campaign

Well well well. Look what the fox dragged in 🦊 Last week, we welcomed Rachel Pearson to the den. She's our new Marketing Manager, so it's a bit odd for her to be writing this in the 3rd person, because Rachel...well...is me! Let's switch it up. Hello there. I'm Rachel. I've been in marketing and creative for many years, helping to build brands and tell their stories with a strategic approach. I'm so happy to be working with a mighty team whose creativity and ingenuity knows no bounds. After leading a local community for female-identifying people in digital for 7 years, it's very cool to be back working with a female-founded and led company again. Alongside all the marketing gubbins, I'm also a filmmaker, mountain hiker, Japanophile, mum and Star Wars-Till-I-Die fan. I'm sure each of those factoids will be highly relevant at Be The Fox in due course 🤔 Nice to meet you. Let's dance! #TeamNews #NewHire #AgencyLife

Thanks so much to Diana Ellis-Hill and Megan Price, founders of Be The Fox, for joining us at Allica Bank HQ to celebrate International Women’s Day. In a talk with our team, they discussed the value of diversity to their business and the challenges female founders often face, especially in male-dominated industries. Find out more about the session below ⬇️ #IWD #femalefounders

This week, Be The Fox founders, Diana Ellis-Hill and Megan Price, were invited to speak at Allica Bank's HQ for International Women's Day about the unique challenges faced by female founders in advertising. As women who’ve built and led a company in a male-dominated space, they know the hurdles all too well. From a lack of representation and mentorship, to collaborators diverting to male opinions in the room, rather than female, the road to success for women is much steeper. But it’s not just us who suffer through lack of equity and representation in advertising. Clients chasing cutting-edge creative are missing out by not having diverse teams behind the lens. Assets feel samey and lack real perspective from lived experiences. The team at Be The Fox is determined to push boundaries and deliver innovative, high-quality work that leads the way. We're here to change the game, making sure our teams behind the lens reflect the diversity of the audience we’re creating for. This year we're going to be shining a light on this effort and reporting back to you so make sure to follow us to join this journey. We bank with Allica Bank, so It was heartening to be invited to speak to all of the staff who were really engaed in hearing the challenges we face and were genuinely movivated to help us. The conversation with their team reminded us that, while progress has been made, the fight for equality and representation is far from over. The best stats we have show that less than 1% of Ad Agencies are entirely female-founded. DE&I initiatives are being rolled back, meaning any advantages that could be put in place for underrepresented groups are disappearing. Only 2% of VC funding goes to female-founded companies. BUT female-founded companies deliver higher revenue per £ invested AND women drive most consumer purchases SO there is hope. We see it every day in the Be The Fox den. A huge thank you to Mahesh Vekaria, Diversity Equality and Belonging lead and Danielle Messam, our personal account manager at Allica Bank for inviting us. #IWD #FemaleFounders

We're #hiring! Are you an up and coming editor? Join our creative and production studio as Edit Assistant 🎞️ ✂️ https://lnkd.in/eCuGEd6M

Be The Fox Den has been busy in 2024 creating amazing content, delivering impactful campaigns, and helping brands achieve their goals. Here's a glimpse of what we created this year, and more thrilling campaigns are coming in 2025! 🥂 From all at Be The Fox, we wish you a wonderful holiday and a Happy New Year! 🦊 🎄 #bethefox #wrap2024

It's the Big City Sleep Out in Brighton tonight to raise funds for The Clock Tower Sanctuary, Brighton. Our team will be there to raise awareness of youth homelessness in our home city of Brighton and the incredible work that TCTS does as the only drop-in day centre supporting people aged 16-25 experiencing homelessness. Thankfully the storm has blown over, but it's still going to be a cold one! Support all the people sleeping out on tonight and the amazing charity here (link below):

Yesterday we were lucky enough to have a visit from James Kirkham and Ellie Farrer from ICONIC to let us in on their extensive experience and research into how brands become culturally relevant. Their deep dive through sport, fashion and entertainment showed how brands can queue jump to the front of popular culture and stand out in the sea of sameness. With the industry evolving at pace, instead of interrupting what audiences are interested in, brands need to BECOME what audiences are interested in. Creative thinking is key! #culture #brandmarketing Megan Price Mel Klapp Tanya Singh Trak Ellis-Hill James Eldridge Meg B. Priscila Nava Munoz Alex White