MOREVER

#MOREVERSelects - a case study of one of our favourite projects... THE CLIENT: Tommy's THE CAMPAIGN: Why? THE BRIEF: 1 in 4 parents will lose a baby during pregnancy and birth and 60,000 babies are born too soon every year in the UK. Tommy’s is the largest charity in the UK carrying out research into the causes of miscarriage, stillbirth and premature birth. Determined to drive awareness in this space, Tommy’s planned a public-facing campaign requiring a number of short films and animations that make it clear that pregnancy complications are physical conditions that can be researched and treated like every other physical condition. DELIVERABLES: 🎥 x1 campaign hero film 🎥 x4 explainer animations 🎥 x1 vox pop launch event film 🎥 x3 research focussed films 🎥 x10 social ads 🎥Campaign photography OUR APPROACH: We pitched a series of beautifully filmed vignettes, which we would weave into a story of increasingly far fetched ‘reasons’ for child loss. During the following weeks we worked closely with contributors to ensure we made an honest film that truly reflected their lived experiences. This meant that focus groups were run sensitively and supportively, so that we came up with a list of authentic WHYs. We invited people from the focus group to feature in the film. We chose a large Airbnb house for our contributors to stay, so they could support one another throughout the filming experience. The hero campaign film needed to be underpinned by several more information-based animation assets. These were connected conceptually and visually. We also created optimised executions of the creative for distribution across multiple digital channels, including Facebook, Instagram and the Google Display Network. THE IMPACT:  👊 13 million reach  👊 396,000 hero film views  👊 45,000 research animation views  👊  44,000 database sign-ups Here are some of our favourite shots from the campaign photography. You can watch the Tommy’s Why? campaign hero film on our website. Search: MOREVER Tommy’s Why?

Some good advice here from the Samaritans for stress awareness week

Ready for the answers to yesterday's oh-so spoooooooky film quiz? Here the film titles in the order that they appear: 1. Frankenstein 2. Dracula 3. It 4. Coraline 5. Beetlejuice 6. Pan's Labyrinth 7. Candyman 8. Signs 9. Friday 13th (Part 3 if we're being picky) 10. Ringu/ The Ring 11. The Nightmare Before Christmas 12. Event Horizon 13. The Birds 14. The Addams Family 15. Us 16. The Wicker Man 17. Midsommar 18. Sean of the Dead 19. The Witch 20. Bride of Frankenstein 21 The Silence of the Lambs 22. The Shining 23. The Children of the Corn 24. Jaws 25. Let The Right One In 26. Scream 27. The Invisible Man 28. Battle Royale 29. Alien 30. Blade Which was the hardest?

How many of these ghoulish faces do you recognize? 🎃 Think you're a true film buff? Try our spoooooooky film quiz! Each image shows a character from a spine-chilling or supernatural movie - but how many can you name? Share your answers in the comments below... if you dare! We'll reveal the list tomorrow... Wa-ha-hahahahahahaha! 👻🍿

Party FOMO warning! Last week we hosted our 10th birthday party at beautiful Soho House here in Brighton. It was the perfect way to mark our journey from 0-10. Our wonderful clients, collaborators and friends brought their party A-game, and their best dance moves. Huge thanks to our band, Starling, featuring Angeline Elliott, for an incredible live set, and to our in-house DJ Dan Mellor. Here are some highlights!

Would it even be our 10th birthday if we didn’t create a film about our journey so far?! There are a few sore heads around here today. Last night a dazzling array of our clients and collaborators joined us at Soho House here in Brighton to celebrate a decade of MOREVER in style. It was wonderful 🩷🩷 One of the highlights of the evening was being able to watch this birthday film with an audience. Our in-house creative team (especially Kazz Thompson) worked their magic and packed 10 years of highlights into just a few, action-packed, minutes. Have a watch…

Better as a cat? This month our in-house editor, Kazz Thompson was lucky enough to go to a talk by Nick Park, (director at Aardman, and creator of Wallace and Gromit and Creature Comforts) and Merlin Crossingham (started as an animator on Chicken Run, now creative director of Wallace and Gromit). She picked up a raft of animation inspiration: 🐔 Did you know that Gromit was originally intended to be a cat? For us, he just wouldn’t be the same in feline form. 🐔 The Aardman mantra is ‘less is more’. This resonates here at MOREVER. Our experience is that taking something away often makes what’s left behind more powerful. 🐔 Silence is golden. Many of Aardman's most popular characters like Shaun the Sheep, Feathers McGraw, and of course, Gromit himself, are non-speaking. They say so much with just facial expressions and a “very hardworking brow”. Their scenes often rely on music inspired by easily recognisable film references to convey emotions. 🐔 Most of their ideas start with a single sketch. Nick Park drew a chicken digging its way out of a chicken coop, that was the start of Chicken Run. 🐔 They don’t rush the process. Feature films have a 4-year production timeline. Only around 12 - 15 months of that is filming and editing. The first 2.5 - 3 years is on the story, scripting, storyboarding process. They effectively make the film 2 or 3 times. If you’re interested in learning more about Aardman, Kazz recommends the documentary ‘A Grand Night In: The Story of Aardman’. It’s available on Youtube.

As a team we get a huge amount of inspiration from listening to podcasts. As part of our 10th birthday celebration, we’ve compiled our Top 10 favourite podcasts. These are the ones that most inspire us when it comes to storytelling. But, what's missing? Which do you enjoy that you think we’d love too? 1. Empire Film Podcast - movie news and (self-styled) nonsense. Light hearted but informative. 2. Ear Hustle - made inside and out of San Quentin prison by inmates and former inmates. Great stories well told, a mixture of light hearted and more serious. 3. Criminal - storytellers share their experiences of unusual crimes from murder, robbery and fraud to a dog that pushed kids into a river because he would get rewarded whenever he rescued someone. 4. How To Fail by Elizabeth Day - celebrities talk about their top three failures and what they learned from them 5. The Rest Is Entertainment - pulls back the curtain on television, movies, journalism and more with Richard Osman and Marina Hyde. 6. Beautiful Misfits with Mary Portas - how businesses can make the world a better place when they don’t accept the status quo. 7. Cautionary Tales with Tim Harford - true stories of awful human error, tragic catastrophes, and hilarious fiascos. 8. The Diary of a CEO with Steven Bartlett - it seems unlikely that anyone could not have already heard of this one, but just in case: it’s an unfiltered journey into the remarkable stories of the people that have defined culture, achieved greatness and created stories. 9. How Stories Happen with Jay Acunzo - quite new, it’s a show for business storytellers focused on standing out and resonating deeper through substance and stories. 10. My life with Dementia - Dementia UK's new podcast. Presented by actor and Dementia UK Celebrity Ambassador Jim Broadbent, this features real people (including film contributors we have worked with) sharing their experiences of living with, caring for, or losing someone to dementia.

How exciting! We're on the cover of the Sussex Business Times this month! We are fiercely proud of our Sussex heritage and place in the Brighton business scene, and this is a fantastic way to mark our 10th birthday. Our MD Abi Mellor and Creative Director Dan Mellor enjoyed having an opportunity to delve into the journey so far, and pick out the milestones along the way. Photo credit - the very talented Tom Windsor To read the article visit: https://lnkd.in/eE7ftaEZ

🎺 🎺 New Work 🎺 🎺 It was an honour to create this film for The King's Foundation’s Building a Legacy network. The objective of Building a Legacy is to create communities for a more sustainable world by promoting an alternative to the traditional way of building housing estates. With this film we wanted to show that ‘legacy development’ is very achievable - it works for people and places, both now and into the future. The film advocates for the unique approach taken by The King’s Foundation. The charity works with landowners to create developments that champion sustainability, benefit existing communities, and create new projects which are more environmentally, creatively, socially and economically progressive than those in more traditional housing developments. To create the film, our crew more or less ‘moved in’ to two of the developments: Poundbury in Dorset and Tournagrain near Inverness, for several days, so that they could embed themselves in the community. We wanted to show what it’s genuinely like to live there, so they recorded over 30 local people sharing their thoughts and captured many hours of footage of the locally distinctive architecture and community enhancing spaces. In the final edit, we included a rich mix of talking head testimonial, expert opinion, vox pops and cinematic b-roll footage which we captured using a drone. To quote Ben Bolgar, Executive Director, at The King’s Foundation: “The legacy landowner movement could restore that balance with nature to make beautiful places that future generations will be proud of.” This is the social cut of the film, you can see the full length version on our website. CREDITS: Director – Dan Mellor Senior Producer – Tom Windsor Producer – Angeline Elliott Camera A – Dan Mellor Camera B – Steve Geliot  Drone operator – Dan Mellor Editor – Vasil Dzhagalov DIT & Edit support – Kazz Thompson Additional Footage – Matthias Kremer