Boundless

Did we break the internet? 👀 Absolutely not, we aren't Kim Kardashian... but unless you've been taking our Tech Free #GutHappyHabits very seriously, you might’ve caught us popping up everywhere this Gut-Tober - whether it be on your friends’ stories, at our Gut Happy Pop Ups, or all over your LinkedIn feed. It’s safe to say the nation has gone absolutely nuts (and chips) for good gut health! 💪🔥 From small changes to big laughs, it’s been incredible watching the community dive into these daily challenges. It just goes to show - gut health isn’t just for the health nuts; it’s for everyone, and it's here to stay! 🙌

On the Road with Gut-Tober™ Week 3 🎉 We’re well over halfway through our trademarked month, and our team has been everywhere to keep the momentum, sharing small & sustainable changes to everyday routines to give your gut some TLC ❤️ We’ve been at some fantastic locations, creating #GutHappyHabits including: 🏢 HSBC Pop-Up with BaxterStorey 🍏 Ocado Retail Head Office 👕 ASOS.com Pop-Up 🎉 Delicious Ideas Food Group Ideas Pop-Up 💼 DDC Foods Ltd Pop-Up 🤝 Aramark’s FIRST face-to-face Empower ERG meeting We’ve loved connecting with so many people who are eager to make those small but powerful changes for their gut health! 🙌 There’s still the finishing straight of Gut-Tober to go, so keep an eye out what we've got in store! 🚀 #GoodMoodFood #Gut-tober

Gut-Tober Halfway Point 🎉 We’re halfway through our trademarked month of GutTober, and the response has been absolutely incredible! 💥 What began as a simple idea from Olivia Colbeck last year has now grown into our biggest event of the year! 🚀 Hundreds of people have already taken on our daily challenges and shared their #GutHappyHabits 🙌 But we know you need the cold hard stats: 🎥 400 hours of watch time on TikTok 👀 25,000 people tuned in on Instagram 📧 60% email open rate – that’s a lot of love for gut health in your inbox! We’re overwhelmed by the engagement, and we’re not slowing down! There's still plenty of time to get involved and build those gut-happy habits! 🌱💪 Check out some of the best entries below 👇 – who’s ready for the second half?

Not your everyday start to the week… On Monday, we had the honour of being invited to Ocado HQ to celebrate the new BUY WOMEN BUILT aisle on Ocado Retail 🎉🎉🎉 Ocado Retail was our first major customer; it has been a full circle moment from our first meeting with them to deliver samples, to outperforming our category (UROS: 31% higher than closest competitor) and being surrounded by 100+ fierce female founders in the BUY WOMEN BUILT community. We are proud to be part of a space that truly champions brands like us ❤️ Let the next chapter commence 🚀

What A Start To Gut-Tober 🎉 Gut-Tober™ has kicked off with a bang, with our team out on the road creating #GutHappyHabits across the country 💥 Here are just a few of the incredible events we’ve been involved with this week: 🥗 BaxterStorey Obsessed Live Event 🍽️ Restaurant Associates UK Forum 🎉 Free From Festival Birmingham 🏢 Brakes UK Headquarters Pop Up 🍴 Bidfood UK Pop Up 🏫 Holroyd Howe Pop Up We couldn’t be happier to see so many faces getting gut happy! 🙌 It’s all about small and sustainable changes that make a big difference long term ❤️ #GoodMoodFood

It’s the 1st of October which can only mean one thing ... Gut-Tober is BACK 💥 We’re challenging the nation to create #GutHappyHabits every day throughout October 🎉 We’re not talking an overhaul of your lifestyle - just small & sustainable changes to your everyday routine to give your gut some TLC ❤️ Need a helping hand? Slide in our DMs for your very own Gut-Tober TM starter kit! 🚀 Here’s a digital download of our #GutHappyHabits Tracker to get stuck in: https://lnkd.in/e3xEMQ4b

A gut happy glow up 😍 From a tiny DIY stand a few years ago, to this year’s epic display at lunch! - The definitive event for the café, coffee shop & food-to-go sector., we’ve come a long way! 🚀 It’s crazy to see just how much has changed: not only in the size of our stand but the buzz around gut-healthy snacking 🙌   For those who headed down to our stand this year, the palpable energy was proof of just how much gut health is on the radar - and we couldn’t be prouder to be leading the charge 👊 Missed us at the show? Slide into our DMs to try us for yourself - it’s good mood food 💥

We’re at Lunch! 😍💥🙌🏼 As for the grand reveal of our stand… 👀 You’ll have to wait 🤐🤫 This year, we’ve decided to surprise not just our CEO Cathy Moseley but the ENTIRE TEAM with our brand new stand 👀 Will there be another giant chip packet bean bag? 🧐 Will we have life sized mask dancers? 🪩 Or will there be something even more exciting on offer…? Head down to stand L1239 for to try our ridiculously good gut happy snacks & find out what’s in store 😍 #GetGutHappy

Six years ago, when we first started talking about gut health & snacks, the world wasn’t quite ready... We’d get the same blank stares and polite nods; as if to say, how can snacks a) be good for me, and b) not taste like cardboard? 👀 As easy as it would have been to be defeated, we knew we were onto something bigger — with snacks as full of flavour as they are good to your gut 🌱   Fast forward to today and look what never taking no for an answer has delivered 👊 We're not just getting noticed — we’re on shelves in major retailers, fuelling partnerships with some incredible brands and seeing our gut-happy snacks fly off the shelves (65,000 bags sold in just two weeks!) 🔥 Gone are the days of a hard push to even get a taster in consumers hands: this summer saw a Good Mood Food Tour of peak engagement, gut health enthusiasts, curiosity and brand recognition ❤️ The hard stats? We're driving 13% of the better-for-you crisp growth in the UK. From the small startup no one quite understood, to leading the conversation in gut-health snacking, we’ve come a long way. This summer has been a reminder: when you’re led by mission, the purpose will always come to fruition 🙌

Is community the most important pillar in a start-up? We think so 🤔 Last week, we had the pleasure of partnering with Jumpstart for their big start-up 5km in Battersea Park 🏃♀️ Opportunities like these remind us just how crucial it is to connect, share, and work alongside other start-ups to build a community 🙌 This collaboration and support is what helps us drive forward; helping to tackle challenges and celebrate our successes together 🎉 Especially when we can join forces with other brands smashing it in their space: Lucky Saint | B Corp™, ELEAT, YuLife, Novabook, Focal A huge thank you to Jumpstart for organising! We’re already looking forward to next year! 💪