Brandpie

📣 🆕 The latest Brandpie CEO Report is now out! With businesses facing an increasingly challenging landscape, our findings this year show that this is a pivotal moment for purpose. CEOs recognize that purpose has firmly become a strategic business imperative. Yet, many are still struggling to operationalize it—missing an opportunity to solve key business challenges. Dive into the report to find out: —How purpose-driven businesses navigate today’s complex environment. —How leading CEOs use purpose to guide their organizations through uncertainty and change. —How to integrate purpose organization-wide to enhance employee engagement and improve business performance. —How to align purpose and brand to build a resilient business. With special thanks to the CEOs and contributors who provided insights into how they utilize purpose for long-term success: James Ainscough OBE, CEO, Royal Albert Hall; Nick Barter, CEO & Founder, Future Normal; Paul Donovan, Venture Philanthropist; Scott Kirby, CEO, United Airlines; Francesca Lagerberg, CEO, Baker Tilly; Matthew McCarty, Former Chief Strategy & Marketing Officer, Clario; and Matthew Wenger, CEO, Relevate Power. Read the full findings here: https://hubs.li/Q02Xhbjl0 #CEOReport #CEOsurvey #purpose #businessperformance #culture #brand

John O’Brien’s success in philanthropy comes from his ability to translate complex social issues into clear business cases. Before creating Anthropy UK, he served as an army officer and led key initiatives with the then Prince of Wales' charities, all which had invaluable business lessons. These inspired the birth of Anthropy—a hub for business leaders to tackle real-world challenges 🚀 🎙️ On our latest Pivot Points podcast, he joins Dave Allen to discuss purpose and impact, adaptability, transferable skills, and his illustrious journey. Listen here: 👩💻 Online: https://lnkd.in/eXCz86tU 🎧 Spotify: https://lnkd.in/dH5FwSzS 🍎 Apple: https://lnkd.in/dsnweCin 🎙️ Amazon Podcasts: https://lnkd.in/dKZFQC87 #brandpie #pivotpoints #businesspodcast #podcast #JohnOBrienMBE #Anthropy #PrinceCharles #CEOs #CEOpodcast

🏆 The vital link to secure transition: exciting to see our film for Höegh Evi recognized at the #LensAwards 🎬 with a win in the Best Use of Video—Energy and Utilities category. In 2023, Höegh diversified to expand on their LNG expertise and broaden into marine infrastructure solutions for clean energy. With this transition came the need for a new name, positioning, and identity. This film was created to bring that story to life. To win among such a high caliber of agencies is an incredible honor. Huge thanks to the judges and our amazing team who made this possible! 🔗 Read more about the work here: https://hubs.li/Q035B2xN0 #LNG #cleanenergy #brand #brandfilm #brandidentity #diversification Communicate magazine

📣 The latest Pivot Points podcast episode is now out, featuring John O’Brien MBE, founder of Anthropy UK—one of the biggest gatherings of future-makers in the UK. Discover the illustrious story behind Anthropy’s Founder, as he joins Dave Allen to discuss how CEOs and leaders can embrace change, influence through experience, and lead with purpose. Links to listen are below 👇 and in the comments! #CEOpodcast #businesspodcast #podcast #Anthropy #founder #purpose #purposefulleadership #PivotPoints

🚨 Unilever’s big ice cream spin-off: what comes next? Unilever is spinning off its £13 billion ice cream division—shedding household names like Ben & Jerry's, Magnum Ice cream, and #Cornetto. The challenge now lies in building a business that’s stronger, more agile, and more valuable than it was under Unilever. Managing Partner Nick Ranger looks at what it will take for the new company to succeed, including: ✅ Defining a bold identity—it needs to lead, not just exist. ✅ Innovating with urgency for health-conscious consumers. ✅ Building a high-performing culture where employees have clarity, purpose, and leadership. ✅ Winning investor confidence through a compelling vision, not just financials. 👀 Will this be the birth of a category leader—or just another player in a crowded market? Read more 👇 #Unilever #growth #brandstrategy #businesstransformation #businessvision #pivotalbusinessmoments #spinoff

Merging two companies is more than a financial transaction—it’s a cultural transformation. When ERT and Bioclinica came together to form Clario, they faced a critical challenge: how to unify their teams, align their vision, and position themselves as a leader in the technology space. A strong brand was the key. We worked with Clario to craft a bold new identity, powered by the idea of "The Power of Certainty". This brand strategy helped: ✅ Define a clear market position. ✅ Differentiate the brand from competitors. ✅ Unite internal teams under a shared vision. See how brand drove a successful M&A for Clario: https://hubs.li/Q0351DPy0 #mergerandacquisition #m&a #culture #Clario #technology #medical #rebrand

“AI is not just a once-in-a-lifetime opportunity—it’s a once-in-a-species opportunity." CEOs that aren't using AI as their personal sidekick are missing an opportunity to revolutionize their business. Piers Linney, Co-Founder at Implement AI and former Dragons' Den investor, recently spoke with Dave Allen on our Pivot Points podcast, discussing why AI is the pivotal moment of our time. Linney is at the cutting edge of AI’s implementation in the business world and here he shares pragmatic actions for CEOs to implement AI as a strategic business partner 👉 https://hubs.li/Q034Jcx70 Or, to listen to the full conversation, tune in here: 👩💻 Online: https://hubs.li/Q034Jkbw0 🎧 Spotify: https://lnkd.in/e7K-AXjB 🍎 Apple: https://lnkd.in/eUMjw5dt 🎙️ Amazon Podcasts: https://lnkd.in/eeDg5-KA What do you think of the potential impact of AI on businesses? #brandpie #pivotpoints #businesspodcast #podcast #AI #implementAI #pierslinney #dragonsden #CEO #CEOpodcast

Francesca Lagerberg's appointment as CEO for Baker Tilly marked a transformative moment for her and the business. When Baker Tilly rebranded, this pivotal change unlocked energy, growth, and a renewed sense of purpose—creating a rallying point for the organization. Its positioning statement, “Now, for tomorrow”, provides clarity from which trust in the brand is built. 🚀 Discover how Baker Tilly is transforming into a future-facing brand by harnessing its purpose: https://hubs.li/Q034tf7r0 Or deep-dive into the work here: https://hubs.li/Q034tfyF0 What do you think is the most important factor in creating a future-facing brand? 🤔 Share your thoughts! #rebrand #brand #purpose #positioning #brandresilience #CEO #CEOinsights #CEOinterview #employeeengagement #AI #culture

Failure is not final. For some it’s a setback, and for others it’s a badge of honor. Piers Linney, Co-Founder of Implement AI, recently joined Dave Allen for our latest Pivot Points podcast episode to discuss his fascinating career—from early paper rounds to AI expertise and being on Dragons’ Den. Along the way, he has become a powerful advocate for the art of learning from failure. Tune in here 👇 and subscribe to catch new episodes as they release: 👩💻Listen online: https://hubs.li/Q034jl-P0 🎧Listen on Spotify: https://lnkd.in/e7K-AXjB 🍎Listen on Apple: https://lnkd.in/eUMjw5dt 🎙️Listen on Amazon Podcasts: https://lnkd.in/eeDg5-KA #brandpie #pivotpoints #businesspodcast #podcast #AI #implementAI #pierslinney #dragonsden #CEO