Captify®

At Microsoft Advertising's Connect Event, Captify®'s Global SVP of Operations, Anand Siddiqui, shared his expert insights on the key levers for driving omnichannel performance: "Audience is really important for marketers because it's the genesis of the understanding of the user that they want to reach. Using intent as a signal is a really great starting point for that, and being able to execute that across all channels where the consumer actually is consuming content, and consuming media, is really where performance can be driven by tying those two together." Check out the article in The Drum to hear from Anand and other industry leaders as they discuss engagement rules for the year ahead: https://lnkd.in/eXPUthx9 #advertising #thoughtleadership #omnichannel #performance

We’re super proud to sponsor KINESSO UK&I 's Seun Odeneye and Hannah Marshall at the knockout event of the advertising calendar, #MediaFightNight, in support of Carney's Community & 'Off The Ropes' 🥊 Seun and Hannah, Captify® is in your corner—let's go! 👊 Want to show your support? You can donate via the JustGiving link in the comments. #SupportLocalCharities #MediaFightNight2024 #MFN24 Media Fight Night

🎃 No trick, just treat! 🍬 Curious what Halloween treats are front of mind this season? Candy Corn is stealing the spotlight, accounting for 84% of Halloween candy searches. From holiday treats to the hottest trends, Search Intelligence gives you the insights to stay ahead of what’s capturing consumers’ attention. Check out the insights below 👇

Huge thanks to KINESSO UK&I and Initiative for an insightful morning at Reimagined today, discussing what retail media, the cookieless conundrum, and media convergence will look like in 2025. Captify®’s President of International, Jane Wolfson, joined a powerhouse panel of female experts from IPG Mediabrands and Index Exchange to explore convergence across the media landscape. Speaking on media convergence, Jane said: “All media channels are coming together really, but what we’re seeing is how it is being driven by consumer behaviour. They are dictating when and where they consume content - what matters is how we reach them.”

Yesterday, we hosted a powerful 'Lunch and Learn' session at our London office in recognition of ADHD Awareness Month. Our Chief People Officer, Sophie Theadom, led an insightful conversation with DE&I advocate Iain Preston and Shey Ojedokun, Global Digital Marketing Specialist and author of Black and Neurodiverse, exploring the important topics of neurodiversity and intersectionality. The discussion was both eye-opening and inspiring, shedding light on the stigma surrounding neurodiversity and, more importantly, how we—as businesses, colleagues, friends, and family—can take meaningful steps to foster support, awareness and inclusivity. A huge thank you to the panelists for sharing your personal journeys and experiences 💫

Love to see The Coca-Cola Company's commitment to the open web via Curated Marketplaces. Captify®was a pioneer in this space and we continue to innovate. As an example, I love the callout regarding Curation being a way to avoid MFA's. That certainly is the case at Captify® where we deliver search intent based audiences via Deal IDs void of all MFA sites. https://lnkd.in/g9q_ssRZ

Has the Google antitrust case come too late for publishers? Despite digital ad revenue skyrocketing by 125% over the past five years—forecasted to reach $263.4 billion this year in the U.S.—the revenue pool for small and medium-sized publishers has only grown by 27%. In The Information, Amelia Waddington, Chief Product Officer at Captify®, sheds light on the challenges publishers face, noting that many lack the resources to explore alternatives: “It’s only the bigger publishers that have the ability to invest in updating and maintaining that technology.” 👉 Read Amelia's expert POV here: https://lnkd.in/gtF58jhZ #DigitalAdvertising #AdTech #Publishers #GoogleAntitrust #Captify Sahil Patel

🎉 One Month to go: Media Mixer is back for 2024! 🪩 We're thrilled to announce that Captify® Australia and Spotify Australia are back for year two of the Media Mixer! Join us in Melbourne on Thursday, November 14th, for an epic night showcasing the incredible DJ talent hidden within Melbourne’s media scene. In partnership with UnLtd. 100% of ticket proceeds will support Musicians Making A Difference (MMAD) - your night out makes a difference! 🗓 All you need to know: Date: Thursday, November 14 Doors open: 6 PM Entry: $20 (all proceeds go to MMAD) DJ Line-Up: All-agency talent Food & drinks provided (limited tab) Location: Melbourne CBD TBA This is an industry event with limited spots available. Don’t miss out—grab your tickets for you and your team now! 🔗 https://lnkd.in/gRrrUbnE #MediaMixer #Captify #Spotify #MelbourneEvents #MMAD #Adtech #DJevent Daniel Kearney Jaclyn Hadida Fiona Fitzpatrick Rachel Bierley Clémence Ingold Napasuda Pimthepa Naphaly Siackhasone Alexander Liu Chris Santoso Erika Kawati Mary Jo Surek Nathalia Menday Evan Taousanis Taylor Digirolamo Gabby Mansour Feby Bestari Leona Irvine Jacinta Dwyer Casey Geard Jeremy Grant Tiffany Damm Nina Nyman

Last week marked the start of UK #BlackHistoryMonth, and this year, we're proud to support the Sickle Cell Society — the only national charity in the UK dedicated to improving the lives of those affected by sickle cell disorders. Sickle cell disease affects over 20 million people globally, and it’s especially important to highlight during Black History Month as it disproportionately affects people of African descent. Education and awareness are crucial in the fight against this disease. That’s why, as part of our Captify® Voices series, we’re excited to share the 'Living with Sickle Cell' podcast, where our Senior Creative Manager, Bolaji Farinto, bravely opens up about his personal journey. In conversation with Sabrina Gigante, he shares what it’s like living with sickle cell and offers advice on how friends, family, and colleagues can provide meaningful support. Tune into the podcast here💡 https://lnkd.in/eEFnCP8m Throughout October, we're committed to raising as much as we can for this incredible cause. If you’d like to donate, you can find the link to Captify’s JustGiving page in the comments — thank you!

World Mental Health Day: Highlights from the TWIPN Global x Captify® Recharge Event. 💡 Yesterday, Captify® Australia and TWIPN Global hosted a, raw conversation on mental health in the ad industry, hosted at Yahoo's beautiful Sydney offices. The panel moderated by TWIPN Global Australia's Rhiannon Homer, delivered insights specifically targeted to the high pressure, face-paced media industry. Key takeaways from the panelists: Jaclyn Hadida, Managing Director Captify® Australia: "When the weight becomes too much, recognise it. Take a step back and mentally access your 'safe space,' whether it’s a tool, a support system, or just a break. Remind yourself to focus on what’s within your control." Daniel Augustine, Remindful Co-Founder and Group Digital Director, Zenith Australia: "Get to know yourself when feeling overwhelmed, and ask, 'What childhood stories am I telling myself that are no longer true, and how are they fueling my current fear and doubt?'" Dan also extended an invitation to join the beta testing of a new app offering short breathing exercises tailored to different emotional states. You can sign up here: https://lnkd.in/gPDWApYH Andy Wright, Co-Chair of Mentally Healthy "Everyone’s experience of stress is unique. What may feel overwhelming to one person could be just a minor bump for someone else—and that’s okay. We need to validate and support each other, without walking on eggshells, through mutual respect and empathy." A big thank you to everyone who joined us, with special recognition to Julia Evans and Olivia Henley for supporting the event, Mood tea for keeping us refreshed with their calming drinks and Alexander Liu for being our resident photographer. Let’s use this World Mental Health Day to continue the conversation about mental health, embrace imperfections and take the space to breathe and reset whenever you need it. #WorldMentalHealthDay #RechargeEvent #MentalHealthMatters #Wellbeing #AdIndustry #Captify #TWIPN Rachel Bierley Napasuda Pimthepa Naphaly Siackhasone Gabby Mansour Evan Taousanis Erika Kawati Nathalia Menday Feby Bestari