Censuswide

The jury is out on Thomas Tuchel’s appointment as England football manager. Following the announcement that Thomas Tuchel will be taking over from Gareth Southgate as England manager, we polled 1,004 men’s football fans in England to find out what they really think of the FA’s choice. The results indicate that the former Chelsea boss has some work to do if he wants the whole nation to get behind him. According to our survey, just 53% of respondents are excited (1) by Tuchel’s appointment as England manager, with just less than 1 in 5 (19%) saying they are very excited. Meanwhile, fans aren’t completely sold on Tuchel’s ability to lead England to victory at a major tournament. Less than 3 in 5 (56%) of those we surveyed think football will finally come home under Tuchel, while over 2 in 5 (44%) aren’t so optimistic. Should the FA have hired an English manager? The FA’s decision to appoint a German manager as the head coach of the English national team has been met with some criticism from the public. Our survey reflects this sentiment. In fact, almost 3 in 5 (59%) men’s football fans would have preferred the FA to have hired an English manager as Southgate’s successor, with Eddie Howe (22%), Steven Gerrard (15%) and Frank Lampard (15%) topping the list of English managers respondents would want to see in the role. That said, of those we surveyed, over 4 in 5 (82%) agree that Tuchel’s experience of managing English football club, Chelsea, will stand him in good stead as England manager. What’s more, almost 7 in 10 (68%) admit that they are more confident in Tuchel’s ability to win a major tournament than Gareth Southgate’s, and over half (54%) think that the FA’s choice is a good move when it comes to the reputation of English coaching. (2) Tuchel’s own reputation as an excellent tactician is getting fans excited to see what’s in store. In fact, men’s football fans surveyed were most likely to say that they are most looking forward to seeing a new tactical approach (29%) when Tuchel officially takes over in January. Under pressure It goes without saying that Tuchel will be under intense scrutiny in his new role. Not least because the first major tournament we will see him coach England through is the 2026 World Cup. Those we surveyed have high expectations. In fact, 7 in 10 (70%) say they expect England to reach the semi-finals or higher (3), with just over a fifth (21%) saying they expect him to win the tournament. Time will tell if he is up to the task.   1‘Very excited’ and ‘Somewhat excited’ responses combined. 2 ‘Very positive’ and ‘Somewhat positive’ responses combined. 3 ‘He must win the tournament’, ‘Guide the team to the final’ and ‘Reach the semi-final’ responses combined. #FootballNews #Research #ThomasTuchel #DataAnalytics #MarketResearch

🎉 Happy Anniversary 🎉 We wanted to celebrate some of our wonderful team who had work anniversaries last month! Congratulations on your milestones, we’re so pleased to have you as part of the Censuswide family ❤️ Here’s to the next chapter 🥂 hashtag #WorkAnniversary #TeamAppreciation

It's great to be part of a project that is empowering women to take control of their financial future through investments! #MarketResearch #FemaleInvestors

AI is transforming marketing by automating tasks, analysing data, and helping to develop at scale. It’s a game-changer for efficiency and precision. But can AI replace humans? According to Darran Snatchfold, it will never be able to connect the unconnected and breach the bounds of creativity quite like humans, but it can indeed be our friend by speeding up the process. Find these insights and more in our Voice of the CMO report: https://lnkd.in/eVw6UqbF #Marketing #ThoughtLeadership #IndustryInsights #MarketResearch

We couldn't have had a better night at the PRWeek awards; celebrating with colleagues and friends, presenting Golin with the 'Large Consultancy of the Year' award, and seeing the incredible work happening across the industry. Thank you to everyone who made the night so memorable and congratulations to all the well deserved winners and nominees. #PRWeekAwards #MarketResearch #ResearchAgency

We were honoured to be invited to the 10th anniversary of Ygam hosted at the House of Lords yesterday. It was a fantastic celebration of the valuable work that they have done over the last decade, and we are humbled to have played even a small part in their mission. #SafeguardingOurDigitalGeneration

We’re delighted to announce that Censuswide will be sponsors once again at the PRWeek Awards, for the ‘Large Consultancy of the Year’ category. It always promises to be a brilliant night, celebrating the most influential campaigns in PR and hearing how great research helped shape them. Good luck to everybody nominated across all categories. #PRWeekAwards #MarketResearch #DataInsights

Our plane may have landed in New York, but our feet haven’t touched the ground! What a whirlwind of a week in the Big Apple, with Advertising Week, Platinum Awards with PRNEWS and catching up with our US clients. The impact market research has across so many industries is never more apparent than times like these. Not only seeing the outcomes of our work overseas in person, but also joining over 17,000 other industry professionals for advertising week. #MarketResearch #AWNewYork24 

We are so proud of this report and the quality of insights that it includes from multiple sectors, digging deep into what really matters to the modern day CMO. #ThoughtLeadership #MarketingInsights #AI

Will AI replace marketing roles? It’s a question on everyone’s mind, and Henry Chilcott is here to weigh in. With a wealth of experience from Formula-E, McLaren, and M&C Saatchi, Henry has witnessed first-hand how AI is transforming the workforce and being applied in a variety of innovative ways. We sat down with Henry and surveyed CMOs from across the business world to capture their real-time thoughts on AI’s impact in marketing. Find these insights and more in our Voice of the CMO report: https://lnkd.in/etuMGERT #AImarketing #MarketingIndustry #MarketResearch