CGA by NIQ’s cover photo
CGA by NIQ

CGA by NIQ

Market Research

Stockport, Greater Manchester 6,284 followers

About us

CGA by NIQ provides definitive On Premise consumer intelligence that reveals new pathways to growth for the world’s most successful food and drink brands. With more than 30 years of best-in-class research, data, and analytics, CGA by NIQ provides the Full View(TM). CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses. NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com or www.cgastrategy.com.

Industry
Market Research
Company size
201-500 employees
Headquarters
Stockport, Greater Manchester
Type
Privately Held
Specialties
Bespoke On Trade Consultancy, Consumer Research, hospitality, market research, market measurement, location and sales planning, out of home, drinks, and eating out

Locations

  • Primary

    Strawberry Studios

    Watson Square

    Stockport, Greater Manchester SK1 3AZ, GB

    Get directions
  • 200 W Jackson Blvd

    Chicago, Illinois 60606, US

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Employees at CGA by NIQ

Updates

  • Britain’s leading restaurant, pub and bar groups delivered fractional like-for-like sales growth of just 0.1% in February, according to the latest CGA RSM UK Hospitality Business Tracker. The Tracker shows February delivered 2.5% growth in total sales, including all venues opened by groups in the last 12 months. Whilst pubs saw a modest boost thanks to the Six Nations, restaurants and bars faced declines. Read more here: https://lnkd.in/guuqVnXe #HospitalityNews #CGAInsights #HospitalityTrends

  • Saturday marked the final round of this year's Six Nations Rugby tournament. France came out on top, with England and Ireland taking second and third place, but beverage stakeholders in the British On Premise market fell amongst the winners last weekend too - wet value sales uplifted 12% compared to the average Saturday of 2025 so far. While there may have been cross over with consumers celebrating St Patrick's Day ahead of the occasion, venues showing sports over-index the average by 4 percentage points, demonstrating the value of aligning with live sports for the On Premise channel. Understand these engaged, sports watching, consumers and learn how to win their loyalty - https://lnkd.in/g8d2dNTv #OnPremise #LiveSports #SixNations #ConsumerBehaviour

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  • With Italy’s stricter drunk-driving regulations now in effect, consumers are rethinking their drinking habits—and the HoReCa sector is bracing for impact. However, for beverage manufacturers, suppliers, and venue operators, the changes in the Highway Code also bring fresh opportunities for those willing to adapt and innovate. Everything you need to know about the changing landscape and to ensure your brand thrives during these challenging times is just a click away: https://lnkd.in/gPxAD6nb #OnPremiseExpertise #CGAbyNIQ #HighwayCode #Italy #BeverageBrands #HoReCa

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    6,284 followers

    Year-on-year inflation decelerated for the 19th consecutive month in January 2025, according to the Foodservice Price Index from CGA by NIQ and Prestige Purchasing 📉 While this trend offers welcome relief, significant global economic and political uncertainties may threaten price stability in the months ahead. Find out more and download a snapshot of January's Foodservice Price Index here: https://lnkd.in/eHZrPYGc

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  • Traditional late-night and high tempo occasions have undergone significant transformations in the past few years, presenting new challenges for operators and suppliers looking to leverage this space. With a highly engaged and lucrative consumer base, high tempo occasions offer real opportunities for brands and venues that can meet consumers' changing motivations. Read key insights from The Evolving High Tempo Occasion Report here - https://lnkd.in/gqN8eMhf #OnPremise #HighTempoOccasion #ConsumerBehaviour #Hospitality #Beverage

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  • View organization page for CGA by NIQ

    6,284 followers

    🍻 1 WEEK TO GO: Does it pass the pub test? 🍻 Time is ticking! Join us in just one week for an insightful webinar with NIQ’s On Premise Liquor expert, Tom Graham, and special guest, Ryan Kimball, Beverage Category Manager - Range at ALH Group. Don't miss out on: 💡 Practical strategies for drink suppliers to offer additional value outside of competitive pricing. 📈 Optimising the Path to Purchase (P2P), from menu design and back-bar presentation to digital engagement. 📅 Growing importance of occasionality and key channel events in the calendar. Dive into the latest consumer and category trends and discover how Australia’s largest pub operator is navigating the evolving landscape. Gain practical strategies to build stronger, more collaborative, insight-driven relationships with pub operators. Register now: https://lnkd.in/g2dh8e7r #PubTest #Webinar #BeverageTrends #OnPremise #DrinkSuppliers

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  • Over a third of consumers in Britain (34%) are now drinking less aclohol than they were a year ago. Understanding the demographics and behaviours of moderating drinkers, and the reasons for their new habit, is going to be crucial to meeting consumer needs and driving engagement. The appeal of mocktails and other no and low alcohol options presents opportunities for drinks suppliers and venues to cater to these changing preferences. Explore key insights into moderating consumers - https://lnkd.in/gu3rZ9YU

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  • Let's raise a glass to the ultimate 'I have work tomorrow but also deserve a good time' drink—Happy National Espresso Martini Day! CGA's Cocktail Sales Tracker shows that on Tuesdays, while most drinks are taking it slow in the US On Premise, the Espresso Martini foams up to the top spot by value velocity, quantity velocity and average ticket count. Moreover, before the weekend even begins, Espresso Martini is already driving up Thursday night sales, shaking its way into the Top 5 most lucrative cocktails from 11 am to 10 pm. Knowing exactly when and where the Espresso Martini and other cocktails are dominating means smarter promos, better menu placements, ensuring supply keeps up with demand, and much more! CGA's Cocktail Sales Tracker uses real check-level sales data to make sure your beverage brand is capitalizing on the right cocktails at the right time. Click here to get more information: https://lnkd.in/gpXQeeBS #CGAbyNIQ #CGAOnPremise #EspressoMartini #CocktailsInsights #CategoryInsights #CocktailStrategy #BeverageBrands

  • Last weekend, round four of the Six Nations rugby tournament delivered an uplift to sales in Great Britain across both Saturday and Sunday. Sunday 9th, when England faced off against Italy (and Britain saw some unseasonable sunshine), demonstrated the highest sales uplift of the tournament so far. Explore the effect of headline sporting occasions for the On Premise in Britain and Ireland - https://lnkd.in/gi3nKP6j #OnPremise #LiveSports #SixNations #BeverageSales #ConsumerBehaviour

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