Cognism

Are you too focused on booking the meeting and missing the bigger picture? On our Cold Calling Live webinar, Tom Slocum shared a key mindset shift that can change the way you approach your calls: set micro goals. 💡 Your job isn’t just to book a meeting, it’s to make every call count. Not every prospect will say yes right away, and that’s okay. Focus on small wins that keep the conversation moving: • Uncover a key pain point • Learn something valuable for your next call • Build a narrative that makes follow-up easier See how Tom breaks it down in this clip. 👇

This week on The RevOps Review, Jeff is joined by Jessi Eagan, Senior Manager of GTM Revenue Operations at Macabacus. In this episode, Jessi shares: 💡 How she navigated the transition from Marketing Ops to RevOps. 💡 What her first 90 days looked like in a high-velocity deal environment. 💡 Why RevOps is not just sales ops in disguise, and its role in unifying marketing, sales and customer success. If you’re building a RevOps function, leading as a team of one, or making the jump from marketing to full-funnel RevOps, this one’s for you! Listen via the link in the comments.

93% of conversations happen in the first 3 cold calls. So, what should you do if you don’t connect in those first three attempts? Johnny Stiffell, Account Executive at Cognism, breaks it all down in this clip 👇 For more data that'll help you book more meetings over the phone in 2025, download our Cold Calling Report - link in the comments. 

What does it take to build a high-performing SDR team in enterprise sales? This week on Redefining Outbound, Cognism's Catherine Olivier sits down with Andy Laws, Director of Business Development at Talon.One, to break it all down. 🎥 In this snippet, Andy shares why SDRs must go beyond the first touch and move past just booking meetings, and how he equips his team to navigate and influence enterprise opportunities. Tune into the full episode for insights on designing incentive plans that drive the right behaviors, and setting SDR teams up for long-term success. Link in the comments 👇 

"The tone that you use is almost more important than actually what you say." In our latest Cold Calling Live, William Padilla shared how small shifts in your approach can make a big impact on your calls. 💡 Stand up before every call - it boosts confidence and sets the right mindset. 💡 Keep your tone calm and collected - it helps put prospects at ease. Join us today for our next Cold Calling Live as we break down what it takes to succeed in 2025, featuring insights from our Cold Calling Report 2025: 👉 https://lnkd.in/evTwWXKW

📞 When are you most likely to book a meeting from a cold call? Ellie Childs, SDR at Cognism, breaks down our latest data on when prospects are most receptive, and shares her #1 tip for maximising cold-call success 👇 For more data that'll help you book more meetings over the phone in 2025, download our Cold Calling Report. Link in the comments. 

Struggling with how to handle the competitor objection on a cold call? In our latest Cold Calling Live webinar, Ronen shared his go-to strategy for turning this objection from a seemingly dead end into a future win. 💡 Your job isn’t always to book meetings now, it’s to set up the follow up. Most prospects already have a solution and that’s just the reality. For Ronen, it's about accepting that reality and still walking away with some value. See how Ronen positions himself for a successful follow up 👇 

In the latest episode of The RevOps Review podcast, Jeff is joined by Benjamin Zeitz, Head of Revenue Operations at Sweep.io, for a deep dive into what it really takes to make an impact in RevOps. Benjamin shares his perspective on: 👉 Why staying hands-on is critical for success in RevOps 👉 How RevOps & Customer Success work hand in hand 👉 The role of AI in automating (but not replacing) RevOps Tune into the full episode for an insightful conversation on how to elevate your RevOps game. Linked in the comments.

How direct should you be with your prospects? We caught up with Morgan and Cognism's Ayah and Johnny, to dive into their approaches on directness when reaching out to prospects. From Morgan’s no-nonsense approach to Ayah’s balance of clarity and rapport, and Johnny’s quick yet personable style, this video breaks down the different ways to navigate being direct. 👇  

Struggling to uncover your prospect's challenges on a cold call? During a recent Cold Calling Live webinar, Sara Uy shared her go-to strategy for this 👇 After pitching, Sara asks: “Out of curiosity, what are your top 3 sales challenges right now?” Here's why this works: • It keeps the conversation going. They’re caught off guard and will likely open up. • Even if you don’t book the meeting, their answer gives you valuable information to use in future calls with people in the same industry. • It sets you up for a double close. Use their challenge to position your solution and secure a meeting. To join our next webinar, sign up via the link in the comments.