"If you can't measure it, you can't improve it." 📣 Aisling Connaughton delivered an insightful keynote speech at TheIndustry.fashion & TheIndustry.beauty LIVE event on Tuesday... Stressing the importance of the fashion industry moving to a circular business model and calling on brands to start tracking and measuring their impact. One way to do this is through #BCorp, a powerful framework that enables businesses to assess their strategy and adhere to strict standards. 🌍 Want to join the mission for better business? Drop us a message! #Betterbusiness #circularfashion #circulareconomy B Lab UK B Lab
Senior fashion leaders came together yesterday for TheIndustry.fashion LIVE: Remodelling Fashion for a Circular Future. We explored actionable insights for brands and retailers to drive a more circular fashion business. Here is a selection of useful comments from our programme of expert speakers: Ella Gould, Selfridges: (On luxury resale) “…It's the biggest area luxury brands could be playing in.” Katharine Beacham, Marks and Spencer: “It's all about collaboration. Reach out, talk to others - you can learn so much.” Lindsay McKerchar, Urban Outfitters Europe: (On sustainability training) “Each team received similar training with a lens relative to their functions. It worked really well - you just need to make it very collaborative and involve all levels of seniority.” Eva Kruse, PANGAIA: “The change needs to come from the industry, making products that are equally sustainable and desirable to consumers. Consumers don't buy clothes to save the world; they never have and they never will. That's why change needs to be driven from within.” Hans Robben, The Renewal Workshop: “One of the easiest ways for brands to start doing something with their sustainability journey is to begin with their damaged returns. We can rescue up to 50% of damages coming in through The Renewal Workshop.” Aisling Connaughton, Cyd Connects: “Sustainability is more than just climate change. It means to meet the needs of the present without compromising the ability of future generations to meet their own needs.” Rachel Reavely, Hardlyeverwornit.com: (On luxury resale) “…It's important to meet the customer where they are.” Kristina Bull, QSA Partners LLP: “These consumers are also more likely to rent across luxury, which presents an opportunity. Brands must ensure they're renting the right product; so new products, not stuff they can't sell." Laboni Saha, L SAHA: “We are careful about how we position the brand. Our messaging to the consumer always encourages them to be more mindful about the way they're consuming products.” Ella Andrew, Centre for Sustainable Fashion: “Achieving circularity should be a collaborative process for the whole business.” Thank you to our partners for this event Bleckmann View more in-depth highlights from the day here: https://lnkd.in/gUNe6c8h #fashion #sustainability #circularfashion #sustainablefashion #circularity #fashionevent // Pravin Ravindran, Dorota Tankink
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