eTail EU

𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐟𝐨𝐫 𝐞𝐓𝐚𝐢𝐥 𝐍𝐨𝐫𝐝𝐢𝐜: https://lnkd.in/ehBQ36FX We’re delighted to have Björn Hellqvist, Head of Digital Sweden at Coca-Cola Europacific Partners, join us for eTail Nordic 2024! Don’t miss out as he discusses how Cola-Cola maximises their offer in an ever-evolving landscape, delving into: 🔘 Pivoting your business to find new customers, occasions, and behaviours.  🔘 How traditional channels evolve when online and offline meet.  🔘 How technology gives the opportunity to meet and serve new target groups.  #eTailNordic #Retail #eTail #eCommerce 

And that’s a wrap! What an incredible two days we've had in Berlin for eTail Germany Connect, uniting senior eCommerce professionals from Germany's largest retailers and the industry's top solution providers. From interactive bingo to impactful one-on-one meetings, retailers, marketers, and eCommerce leaders from across the industry gathered to share ideas, strategies, and network. A special thanks to our event speakers, sponsors, and partners for your time, input, and support! We hope to see you again in Berlin next year (18 – 19 March) for our flagship event, eTail Germany! Sponsors: Actindo | Akeneo: The Product Experience Company | Amazon Pay | behamics | Brevo | DAC | Emplifi | Fluent Commerce | Forter | LEAP Digital Marketing GmbH | Mastercard Data & Services | MoEngage | nShift | Productsup | Ratepay | Rithum | RTL Group | Ad Alliance | trbo | Uber Direct | Vercel | Zoovu

Day two of eTail Germany Connect is well underway! Following Prof. Dr. Moritz E. Behm's creative opening address, the subject on everyone's lips was loyalty. What is the future of loyalty in the industry and how can we crack the loyalty code? Mike Egbert, head of eCommerce performance management at Douglas shared how Douglas leveraged a mobile app as a retention vehicle and created successful commercial perspectives in omnichannel retail. He also explained the potential pitfalls and commercial benefits on the horizon when it comes to strengthening brand loyalty. Another highlight from this morning was our Oxford-style debate that had the crowd buzzing with discussion based around the statement “TRUE or FALSE – AI and the metaverse will make physical shopping a thing of the past” Both sides presented their cases brilliantly on AI’s controversial impact on the retail industry and how it can be used to deliver top-notch customer experience. Our audience was left being able to see both sides of the coin! What is eTail Connect without some playful networking? Our networking topic table break went down a treat and added an extra dash of discussion as our attendees benchmarked on overcoming their shared challenges. Stay tuned for more insights live from Berlin! Sponsors: Actindo | Akeneo: The Product Experience Company | Amazon Pay | behamics | Brevo | DAC | Emplifi | Fluent Commerce | Forter | LEAP Digital Marketing GmbH | Mastercard Data & Services | MoEngage | nShift | Productsup | Ratepay | Rithum | RTL Group | Ad Alliance | trbo | Uber Direct | Vercel | Zoovu

Guten Morgen from Berlin! As we prepare for another exciting day at eTail Germany Connect, we reflect on last night’s incredible gala dinner, kindly sponsored by Mastercard Data & Services. The evening brought together industry leaders from across the DACH region, offering a luxurious dining experience, engaging discussions, and a few drinks at the beautiful Café Am Neuen See. Day two of eTail Germany Connect is officially underway, and we're excited for another fantastic day ahead! Sponsors: Actindo | Akeneo: The Product Experience Company | Amazon Pay | behamics | Brevo | DAC | Emplifi | Fluent Commerce | Forter | LEAP Digital Marketing GmbH | Mastercard Data & Services | MoEngage | nShift | Productsup | Ratepay | Rithum | RTL Group | Ad Alliance | trbo | Uber Direct | Vercel | Zoovu

The digital landscape is evolving, and at eTail Germany Connect we’ve been exploring what these shifts could mean for the industry, including how social commerce is set to transform in 2025 and beyond.   One of the afternoon's highlights was Robert Clinton's session on reinventing commerce strategies. As Vice President of Northern Europe, DACH, and CEE at Emplifi, Robert emphasised the critical need for brands to adapt to the rapidly evolving digital landscape.   From changing consumer expectations to best social practices for staying ahead, the presentation gave attendees a clear understanding of the imperative to continuously innovate and adapt their strategies to thrive in the post-2020 digital era.   This session was quickly followed by a standout panel of industry titans who discussed the importance of leveraging analytics, content, and innovative loyalty schemes.   We heard from Vikalp Yadav from adidas, Christopher Welge from HSE Home Shopping Europe GmbH and our moderator Prof. Dr. Moritz E. Behm, and the session provided attendees with actionable insights to put in place after eTail Germany Connect to enhance their customer engagement programs.   Due to Chatham house rules, we can’t go into all the insights from our brilliant panellists but stay tuned for more expertise when speakers chat live with our Insights Team in Berlin.   Beyond the informative sessions, attendees have been taking full advantage of the numerous networking opportunities and 1-on-1 meetings.    The exchange of ideas and forging of new partnerships have been constant throughout the day, creating a buzz of excitement and collaboration.   As the first day draws to a close, anticipation is building for the evening's festivities. Attendees eagerly look forward to the drinks reception, where they'll have the chance to unwind and continue discussions in a more relaxed setting.   The day will conclude with the sponsored Mastercard Gala Dinner, promising to be a perfect blend of fine dining and valuable networking.   Stay tuned for tomorrow, where we dive into key sessions, expert panels, and so much more. Until then… Sponsors: Actindo | Akeneo: The Product Experience Company | Amazon Pay | behamics | Brevo | DAC | Emplifi | Fluent Commerce | Forter | LEAP Digital Marketing GmbH | Mastercard Data & Services | MoEngage | nShift | Productsup | Ratepay | Rithum | RTL Group | Ad Alliance | trbo | Uber Direct | Vercel | Zoovu

We're live from Berlin for eTail Germany Connect, and our WBR Insights - eCommerce team will be reporting on the key stories as they emerge over the next couple of days.    There’s a buzz in the air, with retailers, innovators, and tech experts from all corners of the industry gathering for a few days of groundbreaking discussions, networking, and insights into the future of retail.   The big question on everyone's mind? How will AI transform retail, and what cutting-edge strategies will drive hyper-personalisation to drive customer-centric success? This morning's sessions answer exactly that – and more!   The opening keynote dived headfirst into the future of retail with expertise from Jannik Andersen, Head of CRM & Personalisation Europe at bonprix. If there’s one thing retailers can’t stop talking about, it’s how AI is rewriting the rules of the game. As AI is such an industry buzzword, this session helped our keen attendees understand how this tool can transform how retailers operate.   Jannik’s keynote gave attendees a real world look on how AI can impact real-time engagement and the effects that this can have on customer experiences and journeys.   These sentiments were backed up by the insights from Vikalp Yadav from adidas, Clara Haslauer from IKEA and Marcela Gutierrez from Fossil Group, Inc. as they explored the best ways for driving results through automation. Whether it’s making smarter decisions on inventory or crafting descriptions that lead to happier customers, AI is the future - and it’s here.   A stand out session from this morning was an interactive panel on reimagining eCommerce teams for success. Mike Egbert, Nathanja Roemer and Fernando Veiga Fonseca look to the future and showcased how leaders can upskill and empower teams to ensure the latest advancements are seamlessly integrated into their organisation.   Due to Chatham House rules, we can’t go into all the insights from our brilliant panellists but stay tuned for more expertise when speakers chat live with the team here in Berlin! What’s Coming Next? As we head into a packed day of sessions and networking, there’s no doubt that AI and data-driven marketing strategies will be the hot topics on everyone’s lips.  With insights pouring in from experts , attendees are walking away with not only the tools to power their businesses but a deeper understanding of how to navigate the complexities of today’s retail environment. Stay tuned for more live updates as we dive into more sessions, expert panels, and more. The future of retail is here at eTail Germany Connect - and we can’t wait to see what’s next! Sponsors: Actindo | Akeneo: The Product Experience Company | Amazon Pay | behamics | Brevo | DAC | Emplifi | Fluent Commerce | Forter | LEAP Digital Marketing GmbH | Mastercard Data & Services | MoEngage | nShift | Productsup | Ratepay | Rithum | RTL Group | Ad Alliance | trbo | Uber Direct | Vercel | Zoovu

eTail Germany Connect is officially underway, bringing together 120+ senior eCommerce professionals from Germany's top retailers, alongside all the leading solution providers in the industry. We're excited for two incredible days in Berlin, packed with in-depth discussions on the latest eCommerce trends as well as invaluable networking opportunities. Sponsors: Actindo | Akeneo: The Product Experience Company | Amazon Pay | behamics | Brevo | DAC | Emplifi | Fluent Commerce | Forter | LEAP Digital Marketing GmbH | Mastercard Data & Services | MoEngage | nShift | Productsup | Ratepay | Rithum | RTL Group | Ad Alliance | trbo | Uber Direct | Vercel | Zoovu

Check what 𝟭𝟱𝟬 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗗𝗔𝗖𝗛 𝗿𝗲𝗴𝗶𝗼𝗻 have to say about our industry's state in 2024 👉 https://lnkd.in/diReaBS3 ✔️ 𝗔𝗰𝗰𝗲𝘀𝘀 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆 𝗻𝗼𝘄! Aside from the top industry trends, stats and commentary, you will find the following 𝗞𝗲𝘆 𝗦𝘂𝗴𝗴𝗲𝘀𝘁𝗶𝗼𝗻𝘀: 🔸 AI is set to bring huge value to the industry. From cutting costs to optimisation, the possibilities appear to be endless. 🔸 While AI-generated social copy grabs headlines, eCommerce leaders should not overlook the many other ways AI can revolutionise social media strategies. 🔸 Driven by technological advancements, changing consumer behaviours and the rise of online shopping, eCommerce has witnessed impressive growth. 🔸 Generative AI’s potential is undeniable, but so are the misconceptions. One major concern? A lack of control. eCommerce leaders need to be transparent about AI’s role in customer interactions. 𝗙𝗿𝗲𝗲 𝘁𝗼 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝗲𝗺𝗯𝗲𝗿𝘀, we want to invite you to download your copy today - https://lnkd.in/diReaBS3 Thank you to Emplifi, Productsup and WBR Insights - eCommerce

𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫 𝐟𝐨𝐫 𝐞𝐓𝐚𝐢𝐥 𝐍𝐨𝐫𝐝𝐢𝐜 𝐡𝐞𝐫𝐞: https://lnkd.in/ehBQ36FX Learn more on how to generate new daily, shareable content that sparks interest and turns prospects into buyers at eTail Nordic 2024! Our experts will discuss: ✅ What can innovations in AI add to your social strategy to aid consistent generation of content for capturing attention of prospective and current customers?  ✅ How to build on brand storytelling that resonates with your target audience?  ✅ How to leverage UGC for relevant, authentic content that amplifies brand reach?    Check the experts out prior to the event:  Ines Dedic | IsaDora Cosmetics  Trine Kruuse Svendsen | Flying Tiger Copenhagen  Nicholas Bálint | Kjell & Company  #eTailNordic #Retail #eTail #eCommerce 

Have you got your copy yet? Read our eTail Germany latest paper, 𝗧𝗵𝗲 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝟮𝟬𝟮𝟰 𝗥𝗲𝗽𝗼𝗿𝘁 👉 https://lnkd.in/diReaBS3 ✔️6 outstanding contributors interviewed ✔️150 eCommerce leaders across the DACH region surveyed ✔️23 pages of insightful trends Access our (𝗙𝗥𝗘𝗘!) 2024 report and learn what the present and future of our industry look like. 𝐓𝐡𝐚𝐧𝐤𝐬 𝐭𝐨 𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐨𝐫𝐬: Vincent Peters - Chief Executive Officer at Productsup Marcel Hollerbach - Chief Innovation Officer at Productsup Todd McCaslin - Chief Technology Officer at Emplifi Robert Clinton - Vice President - Northern Europe, DACH & CEE at Emplifi Dr. Sebastian Remer - Senior Principal Digital Business at OBI Group Holding Ajanta Palmiero-Rundle - Conference Director at eTail Germany 2024 🤓 Access your copy here - https://lnkd.in/diReaBS3 Thank you to Emplifi and Productsup