WBR Insights - eCommerce

Are you integrating AI into your organisation? In the fast-paced world of eCommerce, the key to staying ahead lies in embracing automation. While the initial costs of integrating AI can be daunting, the long-term benefits are undeniable—just look at the cost-saving successes in other industries! 📲 Want to learn more? Download the eTail Germany Playbook here: https://lnkd.in/eKngfbVZ To ease the transition, here are some actionable steps: ⭕Optimise Outsourcing: Identify areas where external expertise can reduce costs and increase efficiency. ⭕Accelerate Reskilling: Equip your team with the skills needed to navigate the AI landscape. ⭕Streamline Processes: Simplify overcomplicated workflows to make automation more effective. Start small with AI integration, and you'll gradually unlock its full potential for your organisation. The future of eCommerce is automated—are you ready to lead the charge? 💡 #eCommerce #eCommerceInsights #WBRInsights

🚀 Get your week off to the best start with some Exciting revelations from the eTail Europe 2024 Playbook as we shed light on key strategies shaping the future of the eCommerce industry.   Be a part of the journey… Download your FREE copy here 👇   https://lnkd.in/eqzNmmZq Here is one of our standout key findings: 🤖🤖 AI'll be there for you   Our research indicates that many in the industry are struggling with data management, and obtaining the necessary insights for those who need it. A theme that is emerging across many industries is artificial intelligence.   A massive 92% of respondents to our survey are investing in AI technologies to improve merchandising efficiency and provide essential data intelligence to e-commerce teams. From workflow enhancements and process automation, to fraud protection and demand prediction, the value of AI cannot be overstated. Undoubtedly, AI will be a key focus for the industry in 2024 and beyond. The research in this report has built a roadmap for your year ahead in eCommerce to strive towards your goals, so get your copy now! #eCommerce #eCommerceInsights #Insights

Posting some more ‘likeable’ content 📲 and spoiler alert, everything is coming up social… 🛍️ Are you harnessing the power of social media to grow your brand in the German e-commerce landscape? Download your FREE copy here 👉https://lnkd.in/eKngfbVZ Our latest research from the eTail Germany Playbook sheds light on the platforms reaping the most rewards for retailers. While Instagram and TikTok hold immense potential, they're still underutilised by retailers in Germany. Meanwhile, Facebook remains a powerhouse, offering new avenues for buying and engaging with customers. 🔵An impressive 83% of respondents are currently leveraging Facebook to grow their brand. 🔵 But here's the twist: Despite its professional networking prowess, only 11% of retailers see LinkedIn as an opportunity to grow their brand. This opens up a fascinating conversation about the untapped potential of LinkedIn in the e-commerce space. 💼 As you navigate your social media strategy, it's crucial to consider where your audience spends their time and how you can effectively engage with them. Don't miss out on valuable opportunities to connect with customers and drive brand growth! 🤩 #eCommerce #eCommerceInsights #WBRInsights

Enrich your start to the week with one of our stand-out suggestions from our eTail Europe 2024 Playbook. 👉 Get your eCommerce guide to the year ahead by downloading your free copy of the Playbook here.   https://lnkd.in/eqzNmmZq 🌠Make your loyalty programmes the best they can be   Customers have come to expect the brands they purchase from to offer some type of value in exchange for their custom—some type of reward. For many, this is now coming in the form of a loyalty programme. Merely offering one is not enough, though. Optimising your loyalty programmes to meet the needs of your customers is as important to their success as having one in the first place. #eCommerce #eCommerceInsights #WBRInsights 

🚀 Unlock the Power of Marketplaces with eTail Germany Playbook Chapter One! 🌐 Download your FREE copy here 👉 https://lnkd.in/eKngfbVZ In today's competitive eCommerce landscape, standing out is crucial. Discover how to supercharge your marketplace strategy with insights from the latest eTail Germany Playbook. Leaders are capitalising on marketplace opportunities to boost traffic, sales, and brand exposure. Key Highlights: • Marketplace Growth: 70% of retailers are exploring domestic and international marketplace options. • Strategic Objectives: Enhance customer experience (69%) and increase sales (63%) top the list. • Challenges and Solutions: Addressing customer support consistency and product content management are critical for success. • Tools of the Trade: Leading multi-channel management solutions like Jazva, ChannelEngine Omnisend, Wix, and Selleractive are transforming eCommerce operations. Navigate the complexities of modern retail by leveraging this playbook to optimise your content, streamline operations, and elevate customer trust. Download the agenda now to stay ahead in the marketplace game! #eCommerce #eCommerceInsights #WBRInsights

🚀 Get your week off to the best start with some Exciting revelations from the eTail Europe 2024 Playbook as we shed light on key strategies shaping the future of the eCommerce industry. Here are some standout findings. Be a part of the journey… Download your FREE copy here 👇    https://lnkd.in/eqzNmmZq   🍪🍪 AI Ate and Left No Crumbs   The Generative AI boom of 2023 could not have come at a better time for retail brands, with the impending removal of third-party cookies set to leave brands with a data hole to fill. Third-party cookies have long been crucial to the industry's personalisation efforts. However, our research suggests AI solutions such as chatbots will be used to obtain more first-party data with their removal.   The conversational service that chatbots offer allows consumers to interact with retailers using AI-generated dialogue. By doing so, consumers are providing the AI with great amounts of data for retailers to use, which is helping to drive engagement and fill the hole left behind by third-party cookies.   🌠🌠 Look after your customers, and they will look after you   Consumers now expect brands to offer some type of value exchange in return for their business. Therefore, more and more retailers are releasing their own loyalty programme to increase engagement and encourage loyalty. With so many options out there, retailers must ensure the type of programme they offer provides consumers with true value.    According to our research, 48% of respondents offer a points/reward programme. For many retailers this will work, with consumers purchasing often enough for points to accrue regularly. For retailers where consumers purchase irregularly, one-off rewards such as cashback may be more suitable.   🤖🤖 AI'll be there for you   Our research indicates that many in the industry are struggling with data management, and obtaining the necessary insights for those who need it. A theme that is emerging across many industries is artificial intelligence.   A massive 92% of respondents to our survey are investing in AI technologies to improve merchandising efficiency and provide essential data intelligence to e-commerce teams. From workflow enhancements and process automation, to fraud protection and demand prediction, the value of AI cannot be overstated. Undoubtedly, AI will be a key focus for the industry in 2024 and beyond.   The research in this report has built a roadmap for your year ahead in eCommerce to strive towards your goals! #eCommerce #eCommerceInsights #Insights

Want to know the top conclusions drawn in our 2024 eTail Germany Playbook? Look no further! Download your FREE copy here 👉 https://lnkd.in/eKngfbVZ In the ever-evolving landscape of retail, eCommerce leaders in Germany are navigating uncertainty with agility and innovation. The conclusion from the latest playbook sheds light on key strategies driving growth and resilience in this dynamic sector. 🔍 Understanding Needs and Concerns: Amidst fluctuating consumer demand, eCommerce leaders are diligently aligning with the needs and concerns of their organisations to chart a path for growth and expansion. 💡 Embracing Marketplaces for Growth: Marketplaces have emerged as catalysts for growth, empowering brands to expand their reach and enhance customer experiences. 🚀 Unlocking the Potential of AI: While AI promises transformative benefits for retailers, implementation challenges persist. Only a fraction of respondents express satisfaction with their current AI applications.   📱 Navigating Social Media Challenges: The rise of interactive platforms like TikTok presents a unique challenge for German eCommerce leaders in crafting effective social media strategies. 🎨 Personalised Content for Customer Engagement: As brands strive to deepen customer connections, personalised and creative content emerges as a cornerstone of engagement. So, what does this mean? In a landscape characterised by transformation and uncertainty, German eCommerce leaders are embracing change and innovation to drive growth.  By prioritising customer needs, refining digital strategies, and harnessing the power of emerging technologies, they're not just weathering the storm – they're paving the way for a brighter future in retail. #eCommerce #eCommerceInsights #WBRInsights

We take great care to ensure that we dive deep into the industry's hottest topics each year. Get your free copy of our recently published eTail Europe 2024 Playbook 👉 https://lnkd.in/eqzNmmZq In the Playbook, we surveyed industry leaders on the following:   Customer Data in 2024: Life After Cookies, Optimising Data Collection and Building Long-Term Loyalty   🍪 With the impending removal of third-party cookies, the methods in which customer data is collected must evolve, and that journey will be a key challenge for retailers going forward. And, in the face of intense industry competition, inflation, and rising living expenses, customer data should serve as the cornerstone of retailers' loyalty-building initiatives. 🍪   Bridging the Gap Between Loyalty and Payments   ⭐Customer loyalty is crucial for retailers looking to thrive in an increasingly competitive market. Loyalty programmes have emerged as a powerful tool when it comes to cultivating loyalty by offering a value exchange that goes beyond just price competition.   Customers have come to expect them, and 74% of the respondents to our survey are offering some sort of loyalty programme, with points/rewards programmes the most popular type.⭐   The Future is Bright: Product Discovery, AI and Merchandising   🤖The eCommerce industry is rapidly evolving, with a clear focus on customer-centricity. Providing existing and potential customers with an exceptional experience that keeps them coming back requires eCommerce teams to be equipped with sufficient data intelligence.   Our research reveals that brands are looking to invest in solutions ranging from content management systems and content creation tools to behaviour recognition tools and AI for personalisation over the next three years.🤖   Now, don't just scratch the surface by reading this post, uncover what your peers are REALLY focussing on in 2024 by getting your free copy of the eTail Europe 2024 Playbook. #eCommerce #eCommerceInsights #Insights

Leaders in the B2B sector are pouring significant resources into ambitious growth plans, but the execution often falls short. Why? A persistent progress lag is creating a gap between aspirations and reality. 🌟 So, how can we break this cycle and stay competitive? The answer lies in transforming customer experiences into the cornerstone of success. 🔍 Key Insights: Avoiding Pitfalls: Quick wins without a clear customer experience roadmap can lead to missed targets and resource strain. Misaligned Priorities: Disconnected teams focusing on individual metrics create fragmented customer journeys. False Collaboration: Rushing plans without shared goals results in siloed efforts and fractured customer experiences. B2B success hinges on bridging the gap between new customer excitement and long-term loyalty. Prioritising customer journeys can unlock sustainable growth and reduce churn. While technology enables personalisation and data gathering, it's the human touch that builds trust and fosters lasting customer relationships. By combining advanced technology with a skilled, empowered workforce, B2B leaders can achieve sustainable success and a competitive edge. Let’s bridge the growth gap together! Invest in your people, leverage cutting-edge tools, and focus on what truly matters – exceptional customer experiences. Read our latest blog to explore more about industry trends and strategies! 🌐📈

It would be rude of us to survey 100 of the most senior leaders in the eCommerce industry across Europe on the challenges they expect to encounter in the coming year, and the steps they are taking to overcome them, without distilling the most important lessons from doing so into a digestible LinkedIn post. Get your eCommerce guide to the year ahead by downloading your free copy of the Playbook here 👉 https://lnkd.in/eqzNmmZq   Introducing…. Our key findings from The 2024 eTail European Playbook!    🍪Leverage AI in the cookie-less world we find ourselves in   The retail industry's heavy reliance on customer data obtained through third-party cookies will be disrupted by their removal. While this presents a challenge, AI can be the solution. AI can enhance data analysis, leading to the discovery of new customer segments and insights, and provide engaging chatbots that customers willingly interact with, revealing previously inaccessible data.   🌠Make your loyalty programmes the best they can be   Customers have come to expect the brands they purchase from to offer some type of value in exchange for their custom — some type of reward. This is now coming for many in the form of a loyalty programme. Merely offering one is not enough though. Optimising your loyalty programme to meet the needs of your customers is as important to its success as having one in the first place.   🚀Make your customers come for the product, but stay for the experience   Being competitive on price alone is no longer enough. Retailers must strive for loyalty. Offering a great product or service remains essential but is only half the battle. Creating an omnichannel, comprehensive experience that customers cannot find anywhere else will ensure they keep coming back.   #eCommerce #eCommerceInsights #WBRInsights