Founders Makers

🚀 Shaking Up the UK Market: How we supercharged Black Tears’ brand and sales with precision marketing. We’ve been proud digital partners of Black Tears for the last couple of years, embarking on an incredible journey to drive brand awareness and growth. Here’s what we’ve achieved together: 🔥 9M+ microtargeted impressions reaching over 2M people last year. 🔥 Doubled their presence in Waitrose—now available in 200+ stores. 🔥 The fastest-growing brand in the UK’s super-premium spiced rum category. Have a read to see how we helped make this happen. Looking for digital marketing support for your brand? Let's chat. #DigitalMarketing #CreativeAgency #SlingshotStateofMind

✨ Introducing the next edition of Fusion by Diageo ✨ 🚀 This industry-leading partnership lab helps growth-stage companies scale their business and transform the consumer experience. 🙌 Proud to have worked on a refreshed visual system, and new digital first campaign to promote their second edition. 📣 A massive shoutout to our incredible team for their hard work on this one. And special thanks to Miguel Olarte, Benjamin Lickfett, Nikita Shimkus, Dhruv Sarin and Floris Kibedi Varga for being dream partners once again. Thinking about scaling your business with one of the world’s leading premium drinks brands? Check the link in the comments to find out more. #DigitalTransformation #Diageo #ConsumerExperience

ASK US FOR IDEAS spoke to our very own ✌️ Faraz Aghaei and Charlie Holman on their marketing secrets for start-ups and scale-ups. Have a read 👇 #slingshotstateofmind #marketingagency #scaleupmarketing

✨ New Year, New Hires ✨ The Founders Makers team is growing 💥 Meet some of the new Makers 👇 ✨ Estie ✨ Role: Producer Favourite Shoreditch lunch spot: Delmina East For creative inspo: I go to community events, exhibitions, live Jazz ✨ Nikki ✨ Role: Account Manager Favourite Shoreditch lunchspot: small square cafe - great salmon Thai curry! For creative inspo: there is a nice spot in Walthamstow called God’s own junkyard or if I want to go to a gallery, my go to gallery is always white cube in Bermondsey ✨ CANYU FANG ✨ Role: Junior Designer Favourite Shoreditch lunch spot: Island Poke For creative inspo: Design platforms and video games ✨ Christopher Lord ✨ Role: Senior Account Manager Favourite local lunch spot: Okko - a fantastic little Japanese restaurant in broadway market For creative inspo: Podcasts, nature, friends work, ancient ingenuity (how people survived thousands of years ago with limited resource etc) ✨ Merryn ✨ Role: Head of Client Services Favourite Shoreditch lunch spot: Atis salad bar For creative inspo: Live music - love rock concerts and local independent makers fairs #hewhires #slignshotstateofmind #creativeagency #meettheteam

✨ We're kicking off the new year with a round-up of recent trends from our TikTok content creator, Kelvin. 🤳 We partner with major brands like Garnier, through to challenger brands, to help them cut through the noise and stay relevant. 👋 Looking to supercharge your TikTok this year? Let's chat. Founders Makers #tiktoktrends #2025trends #tiktokmarketing

🌍 New for 2025, we’re delighted to introduce Landed, our first event fully dedicated to nature and biodiversity, taking place at the Barbican Conservatory in February 2025. Co-curated by environmentalist, model, and Founder of DIRT Charity, Arizona Muse, alongside Founders Forum Group and Tech Nation, this groundbreaking event is dedicated to advancing practical and scalable climate solutions while championing earth wellness. Landed will bring together global changemakers from business, industry, and government to explore: 🚜 Regenerative farming 👚 Conscious fashion 🥕 Food systems 🪴 Sustainable textiles 🧬 eDNA and biodiversity monitoring Expect inspiration, cutting-edge insights, and startup breakthroughs ready to tackle climate challenges head-on. Reach out to our Head of Climate, Sammy Fry to get involved.  Shoutout to Founders Makers for crafting the visual identity for Landed! #Landed #FoundersForum #WhereTheFutureUnfolds #WeAreTechNation Carolyn Dawson | Brent Hoberman | Rob McManus | Ellie Steel | Emily Miller | Imogen Granger | Faraz Aghaei

Are We Putting Local Bakeries Out of Business?    Over the years, our founder, Emily Caron, has been asked this question a lot. People often assume that any online bread service is somehow in competition with their local independent bakeries. But that couldn’t be further from the truth! We LOVE local bakeries. The smell of fresh bread, the feel of a warm, crusty loaf – there’s nothing quite like it. We even wrote a blog about the best bakeries in Islington to show our appreciation for how much they contribute to our communities. But sometimes, getting to your local bakery is a challenge.   💭 Our biggest competitors? Supermarkets, not local bakeries. According to a survey conducted for us by Founders Makers, most of our « potential » customers grab their loaves from supermarkets for convenience. 🛒   Here’s what we bring to the table (or 𝑏𝑟𝑒𝑎𝑑𝑏𝑜𝑎𝑟𝑑): 📦 Convenience: Sliced bread in freezer-friendly packaging for ultimate ease without compromising on quality. 🕒 Accessibility: Available when you 𝑘𝑛𝑒𝑎𝑑 it, even if you can't make it to your favourite local bakery. 💛 Supporting Local: We’re not replacing your weekend trip to the local bakery; we’re here to complement it. Get your artisanal bread from the bakery on Saturday, and grab a convenient, high-quality loaf from us during the week when you need it.   This sentiment isn’t unique to us. Charlie Hanks, who works for Bold Bean Co | B Corp™, also faced the dilemma of whether launching into supermarkets would overshadow independent stores. But just like us, she realised that it wasn’t about taking away from local businesses – it was about complementing them. We also love supporting the work of Chris Young and his amazing efforts with the #RealBreadCampaign to promote real, quality bread. We believe in that movement wholeheartedly and think it aligns perfectly with what we do. 🤝   What do you think – how can online stores and local shops best support each other? Let us know your thoughts in the comments below. #IndependentRetailers #SmallBusinessSupport #SupportingLocal #FoodIndustry

How strong is a brand when it can sample 22,840 chilled cheesecake mochi in winter during a storm? Pretty damn strong if you're Little Moons 🍡. Capitalising on the footfall of Christmas markets, festive shoppers and consumers in an indulgent mindset, the design team at Founders Makers made sure the visuals were simple and clean but high impact. It helped that we fitted-out Lola - our new custom sampling van - but the pull of Little Moons' new product is so strong and the brand is so recognisable that the queues were non-stop. As well as the campaign stats below, we estimate approximately 840,000+ other vehicles saw the Little Cheesecake Truck on the road (and that's only counting 1x person per vehicle) between Leeds, Manchester, Birmingham and London. 3x cities. 22,840+ samples. 22,500+ engagements. 31,000+ interactions. #experiential #sampling #brandactivation

🇳🇱 always delivers Great week with the gang Gary Trueman Bala Shanmugam FCA Ricky Kelsey in the Netherlands, ensuring we can be solution first focused for our customers and relieve any headaches around the changes in legislation from January. The Netherlands has always been at the beating heart of Arrows and will continue to be, we are hiring for a business manager and consultant in the Netherlands currently, please get in touch for more information. Alex.percy@arrowsgroup.com or Natalie Robinson Outside of business, highlights have to be testing out Wiet van Lanschot new bike, going to the oldest pub in the city where the family remember some of us and big hugs from the Percy clan on my arrival home, even if it was purely for the Tony’s Chocolonley in the suitcase. The relaunch and rebrand is going to drop soon so watch this space 👀 and being tirelessly worked on by George Poole Francesca Clarke and Founders Makers stay tuned for more details in the coming weeks 🫶🏻🙌🏻❤️

It's fantastic to see our very own Katie Briefel sharing 'Branding 101' insights with this year's #TechNation Creo Cohort—a program dedicated to mentoring and supporting disabled and neurodivergent Founders.