Futerra

It was great to see our Client Disclosure Reporting highlighted at today's brilliant UK launch of the Serviced Emissions Guidance Report from Race to Zero High-Level Climate Champions, Oxford Net Zero, Purpose Disruptors and partners.    Professional Service Providers "PSPs" play a vital role in shaping a sustainable future. Today's speakers called for leadership and action. And reminded the audience - it's not about who crosses the line first into sustainable actions, it's the last.    Client Disclosure Reporting's new methodology has made this even easier. So visit our updated Resources page for a step-by-step guide, along with tools for adoption and implementation.    https://lnkd.in/eSK-sM6q

Are We Measuring What Really Matters in Corporate Climate Action? The response to Futerra’s ‘Spheres of Influence’ framework has been huge, and we’re excited to keep the conversation going! Join us and Oxford Net Zero (ONZ) for a deep-dive webinar on Monday, November 4th to explore this new approach that recognizes and incentivizes companies to drive climate impact beyond their carbon inventories. This webinar is for those looking to: Understand the Spheres of Influence approach and how it expands on traditional carbon accounting. Get more insights following the recent Harvard Business Review article, which outlines how companies can make a bigger difference in decarbonization. Access a recording of our Solutions House NYC session from Climate Week for even more context. 🔗 Register now and join the conversation on how we can start measuring what truly matters! 🗓 Date: Monday, Nov 04 ⏰ Time: 3:30 PM - 5:00 PM GMT / 10:30 AM - 12:00 PM ET

I’m don’t get much FOMO (fear of missing out), but I do suffer from FOMI (fear of missing impact)! FOMI is that constant knawing feeling that if you were a bit smarter, harder working, better connected, more informed or just ‘better’ as a person- then you’d be making more impact. I don’t know anyone in a sustainability, ESG, climate or justice career who doesn’t get FOMI - it’s not possible to look around the world today and feel comfortable/satisfied with your impact. But FOMI is as unhelpful and joy-eating as FOMO. It won’t make you better at your job. FOMI will just make you unhappy while doing it. Reflect on your skills, take feedback, keep learning and keep working. Make informed choices about the work you’ll do and the impact that could have…then focus on that and chuck the FOMI out of the window! None of us can be complacent. But FOMI won’t help you make better impact - it’s an ego worm not a strategy. Try JOMI instead - Joy Of Making Impact. And spread that around! Please repost/share this post if you think others would benefit from some JOMI 😉 ♻️ #greenertogether

Biodiversity is at the heart of this year’s #COP16, but how we talk about it matters as much as what we do. Futerra’s Branding Biodiversity provides the tools to reshape our communication strategies for lasting impact. 📊 It’s time to inspire real action and support for nature, from business to policy and beyond. 💡 Learn how to radically transform biodiversity messages: https://lnkd.in/eMYY45E3 #CBDCOP16 #NatureCOP #COP16 #Futerra

We are thrilled to support this milestone and share the incredible work being done to advance climate justice and empower #GlobalSouth communities. Check out the new Impact Page and see how this movement is shaping discussions, driving action, and supporting resilience on the frontlines of the #ClimateCrisis. 👏💪 🔗 Discover more: https://lnkd.in/eZcTmaeT #ClimateAction #UNFCCC #GlobalImpact UNFCCC UN

Thank you Sustainable Brands and Kristen for organizing today's panel on partnering with #contentcreators to amplify #sustainable product awareness. I was honored to sit alongside Marilla of Conspirators and Ashley of Procter & Gamble to talk about our experiences of engaging creators and the power of sustainable behavior change. One key topic we discussed - People trust people and content creators in particular as they are very relatable. We need to inspire more content creators to talk about sustainability and set an example of a sustainable lifestyle.

New Harvard Business Review article out today with Solitaire Townsend! *Is Impact Out of Scope?* (Excerpt, full article linked!) In June, Elon Musk took to Twitter to complain that his electric car company did not have a higher ESG rating. Tesla had a lower ESG score than fossil fuel companies such as Shell and Exxon. In fairness to the ESG ratings, Tesla had not made enough efforts to clean up its manufacturing emissions. But it highlighted how the current carbon compliance regime fails to reward systemic efforts by entrepreneurial companies — whether they be producers of electric cars, wind turbines, plant-based food, or firms that advise clients cutting emissions Today’s standards are designed to evaluate companies’ ability to reduce the carbon emission “inventory”. But these often fail to tell the full story of a company’s most spectacular or courageous climate work. This leads many industries to tinker around the edges. For example, airport sustainability strategies that emphasize waste management but say nothing about dealing with fossil fuels burned during flights, or consulting firms fretting about office lightbulbs instead of how they advise clients. Current frameworks weren’t designed to offer companies a separate way to talk about their ‘societal’ solutions. To be sure, organizations must urgently reduce their carbon emissions inventory. But, we must also have a way to separately recognize, incentivize wider impact. Like-minded thinkers have proposed inventing new inventory categories (like scope 4). But this risks conflating societal impact with operational reductions. We propose a new track for corporations reporting across their’ spheres of influence: 🌎Sphere A: Product influence: Developing products or services that replace carbon-intensive activities and/or help customers avoid or reduce emissions. EV’s are a good example. 🌎Sphere B: Portfolio influence: Investments & purchases, such as credits, philanthropy, and catalytic finance. 🌎Sphere C: Policy influence: Advocacy for policies (or removal of barriers) to enable climate transition. We recognize that “sphere of impact” reporting could open up new avenues for greenwashing. Companies, struggling to reduce their emissions may prefer to emphasize “wider contributions” to distract from missed targets. Tesla shouldn’t be off the hook for its own emissions because it produces a green product. But this only underscore the need for guidance as to how companies can credibly claim impact beyond inventories, so they don’t run wild with claims. The far greater risk is failing to mobilize companies as system-level actors. For too long we’ve told businesses they are only part of the problem, rather than incentivizing them to find the solutions. Sphere reporting can ask companies not just what footprints they will leave behind but what their climate legacies will be. https://lnkd.in/dbKfczxE

Really hope you can join Kaya Axelsson and me on this webinar. This will be very interactive as we've got to dig into the details together.

The debate on measuring impact is and going beyond linear - direct - A to B - mechanistic. The Spheres of Influence approach to carbon accounting sounds intriguing. Connect the Carbon Dots

Day 2 at #Netzerofestival is off to a flying start at the Business Design Centre in London, and we've had a brilliant morning of networking and insightful sessions, led by our expert speakers including: ✅Opportunities: The business case for net zero - Rain Newton-Smith, CBI (Confederation of British Industry). ✅Unwritten: Harnessing the power of storytelling to tackle the climate crisis: - Guy Pattison, CEO / Story and Strategy, Stronger Stories - Alastair Johnstone-Hack, Climate Visuals Manager, Climate Outreach - Lucy Shea, Group CEO, Futerra - Sophie Vipond, Head of Communications and Engagement, Climate Change Committee ✅What a wonderful world: Ecotheology and the role of religion in advancing net zero - Kamran Shezad, Sustainability Executive, Bahu Trust - The Rt Revd Olivia Graham, Bishop of Reading - Jonathan Wittenberg, New North London Synagogue and Senior Rabbi of Masorti Judaism For more information and to register to join us for the rest of day 2, visit: https://incm.pub/4e0xBCO