Hall & Partners

Can AI and synthetic data reshape market research, or is the human touch still essential? In our latest blog, Farid Jeeawody, Partner at Hall & Partners; Abhinav Dua, Senior Vice President and Head of AI & Secondary Productization at Escalent; and Asha Parmar, Associate Director of Tech & Financial Services at C Space, explore the vital balance between advanced technology and human insight in creating authentic brand strategies. The article emphasizes that while AI can efficiently manage large-scale data, it’s human expertise that reveals the emotional depth driving consumer behavior. Curious to learn more? Click the link below to discover why combining technology with empathy is essential for creating impactful brands and how the future of brand-building lies in merging AI with human insights.- https://lnkd.in/gzsZBdKS #AI #SyntheticData #BrandStrategy #ConsumerBehaviour #MarketResearch

Gen Z is reshaping the ad industry, redefining workplaces, and influencing client-agency dynamics. So, how can agencies and clients evolve, thrive, and build stronger partnerships with this new generation?   At Hall & Partners, we know that staying ahead means recognizing and embracing these generational changes. Our latest research, in collaboration with the IPA (Institute of Practitioners in Advertising), delves into key questions: - What does Gen Z prioritize in the workplace? - How can businesses keep Gen Z engaged with their brands? - How will client-agency relationships evolve in 2024 and beyond? Download the full report to discover how workforce dynamics are changing and how to foster collaborative, multi-generational teams that fuel creativity. - https://lnkd.in/gZUyDwXs Escalent | C Space #FutureOfWork #GenZWorkforce #ClientAgencyRelationships #AdIndustry #AdLand #Creativity

Is your brand still relying on the 60/40 marketing split?    While it’s a solid foundation, it may not be enough in today’s fast-paced market. Leading brands are moving beyond this, using data-driven insights to craft strategies tailored to their unique needs, and adapting to competitive categories, digital disruption, and evolving consumer behavior.   At Hall & Partners, we help brands go beyond generic formulas. With actionable insights, we guide smarter investments, balancing long-term brand-building with short-term performance marketing to drive sustainable growth.    Click on the link below to discover why it’s time to rethink the universal 60/40 brand-building strategy. https://lnkd.in/gV9E_ab9   Escalent | C Space   #BrandStrategy #DataDrivenGrowth #MarketingInnovation #BrandBuilding #PerformanceMarketing

In his latest blog, Joe Fullylove, Strategist at Hall & Partners, explores how the most successful brands are built when advertising planners join forces with research and insights teams. By harnessing the power of foundational insights and emotional branding, brands can create stronger, longer-lasting connections with their audiences.   Joe delves into the importance of staying true to a brand’s core identity while pushing creative boundaries, showing how research-backed strategies can drive both short-term wins and long-term brand growth.   Want to know more? Click on the link below and discover how this strategic collaboration can elevate your brand’s success. - https://lnkd.in/dFNK44Y8   Escalent | C Space   #BrandStrategy #EmotionalMarketing #ConsumerInsights #AdCampaigns

Farid Jeeawody, Partner at Hall & Partners, takes a critical look at one-number brand equity scores in his latest blog for Research Live. While these scores offer a simple way to measure brand health, they often fall short in providing the strategic insights needed to drive brand growth. Farid argues that relying solely on these one-size-fits-all metrics can obscure the unique strengths and opportunities for each brand.   Discover how a more nuanced approach, blending core metrics with bespoke insights, can help brands unlock their full growth potential. Dive into the full blog on Research Live for a deeper understanding of how to move beyond one-number scores. Escalent | C Space #BrandStrategy #BrandGrowth #BrandEquity #Advertising #BusinessGrowth #MarketingStrategy

Is arrogance key to making your brand stand out? In her latest blog, Florence (Flo) Halliwell, Group Strategy Director at Hall & Partners, explores the power of boldness in branding. With consumer choice overload at an all-time high, brands need to differentiate. Sometimes, a touch of arrogance – when backed by legitimacy – can do just that. But, balance is key: confidence without ignorance. Is your brand ready to walk that fine line? Click the link below and check out Florence's insights on striking the right tone in today’s competitive market. #BrandStrategy #Marketing #ConsumerInsights #BoldBranding Escalent | C Space https://lnkd.in/eJY6_g_r

Does brand heritage power growth or hold it back? In his insightful blog, Kurt Stuhllemmer, Partner at Hall & Partners, explores how brands with rich histories can leverage—or limit—their potential. Heritage can be a powerful tool, but only if brands evolve while staying true to their core values. Think: Levi’s timeless authenticity, Barbie’s reinvention, or Victoria’s Secret’s bold transformation. These brands lead with their history but aren’t stuck in it. The secret? Consistency, confidence, and relevance. Click on the link below and discover why heritage isn't just a past to celebrate—it's a future to shape, and how brands must refresh and redefine heritage to stay relevant today. - https://lnkd.in/gJaV3gfi Escalent | C Space #BrandGrowth #BrandHeritage #MarketingStrategy #BrandEvolution #Storytelling

Can collaboration be the key to stronger agency-client partnerships?   Our latest article highlights that with Gen Z entering the advertising world, the way agencies and brands work together needs a shift. This new generation values in-person interactions, cross-industry learning, and wants to play a key role in strategic decisions.   By fostering collaboration and giving these rising stars a seat at the table, brands and agencies can unlock innovative strategies and build long-lasting, creative relationships. Together, we can ensure the next generation of talent and customers feel valued and heard.   Want to learn more about how collaboration can fuel the future of agency-client success? Click the link below to dive into the full article. - https://lnkd.in/gtwyyF93 Escalent | C Space   #AgencyLife #ClientRelationships #GenZ #CreativeGrowth

🎉 Double the excitement! 🎉   We’re thrilled to announce that Hall & Partners has been shortlisted for the Market Research Society (MRS) Awards 2024 in TWO categories! 🏆   1️⃣ Healthcare Research with Roche – for developing a digital assessment tool that empowers the Spinal Muscular Atrophy (SMA) community. Our UX-based insights help patients gain greater autonomy and collaborate more effectively with their physicians. 🙌 2️⃣ New Consumer Insights with Visa and C Space – for our work on the VALUE project. We reframed the global cost-of-living crisis as a "quality-of-life" crisis, delivering insights that help customers navigate uncertain times. 💡   We’re honored to be recognized for our commitment to impactful research! This achievement wouldn’t have been possible without our incredible partnership with Roche and Visa and the talented, dedicated team at Hall & Partners and C Space. Thank you for your support and hard work! 🙌 Escalent   #MRSawards #HealthcareResearch #NewConsumerResearch #CustomerInsights #CostOfLivingCrisis

Does brand heritage power growth or hold it back?    In his insightful blog, Kurt Stuhllemmer, Partner at Hall & Partners, explores how brands with rich histories can leverage—or limit—their potential. Heritage can be a powerful tool, but only if brands evolve while staying true to their core values.   Think: Levi’s timeless authenticity, Barbie’s reinvention, or Victoria’s Secret’s bold transformation. These brands lead with their history but aren’t stuck in it. The secret? Consistency, confidence, and relevance.   Click on the link below and discover why heritage isn't just a past to celebrate—it's a future to shape, and how brands must refresh and redefine heritage to stay relevant today. - https://lnkd.in/gJaV3gfi Escalent | C Space #BrandGrowth #BrandHeritage #MarketingStrategy #BrandEvolution #Storytelling