Hubbub

Ready to be moved by the content of our fridges?   2024 was the biggest year ever for the Community Fridge Network with people coming together to share over 24 million meals worth of food. 🥕 10,000+ tonnes of food saved from going to waste  🌍 780,000+ visitors to community fridges  💚 700+ fridges sharing food And it’s not just about food waste—community fridges are driving bigger change. They’re:    ✨ Tackling food insecurity with open access to fresh food  🌱 Driving climate action by stopping good food from going to waste  🤝 Creating spaces for connection, skills-sharing & building resilience The impact of the movement is growing fast, thanks to the amazing volunteers, communities and partners making it happen! 📖 Read the full report below #CommunityFridge #FoodWaste #ClimateAction #CommunityLed #FoodHubs

We went a bit wild at Manchester Museum last week. 🦁 Because In Our Nature, our city wide climate action campaign, has been featured in Manchester Museums new Wild Exhibition! The exhibition explores our ever-changing relationship with nature and how communities around the world are reconnecting to the wild.  Our display showcases the response to the climate crisis in Manchester and the people helping make the city greener. From alleyway allotments to thriving new fishing habitats, our display is full of inspiring stories, creative solutions, and the people that made it happen.  Well worth a visit (if we do say so ourselves). It’s live till the 1st June, so head over if you can, and let us know what you think!

Tackling food waste? Here’s how to talk about the issue without it leaving a bad taste.  Nobody wants to waste food. Yet over 70% of food waste happens in our homes (WRAP) so there’s something to be said for bringing the topic to the dinner table!  A lot of food waste can feel inevitable (oops, it's gone off!) or invisible (are leftovers from yesterday’s leftovers really waste?). Food is also hugely personal, linking to our memories, culture and choices.  So it’s a tricky topic to approach if you want to avoid leaving people feeling guilty or defensive.  At Hubbub, we’ve been tackling food waste for a while (hello, Community Fridge Network, Eat Your Pumpkin, Food Savvy and the Eat It Up Fund). Here are some top tips for messaging that actually works. Hungry for more? We’ve teamed up with Norfolk, Suffolk, Worcestershire and Wychavon Councils to test our messaging across recycling trucks, printed comms, in store, and more. Check it all out here: www.foodsavvy.org.uk

Turn sound on! We’re interrupting your scroll with the real world (remember that?) as a reminder to schedule time away from your screens and get closer to nature.🌿  So take a hike, have a walk, read your book outside, stretch out on on some grass, look at trees, go bird-spotting, or find your nearest body of water, or find a local community garden with our #CommunityNatureNetwork: https://lnkd.in/deyqn-De  You get the idea. It’ll leave you calmer, happier, more creative, and help you unplug. If you can’t close your laptop yet, try and carve out some time for yourself this weekend! Oh, and this post was pre-scheduled, because it it's actually #NationalUnplugDay... and we’ve already unplugged.

Would you try plant milk in your next coffee if Peter Crouch told you to? 🤔 What if it made you seem more attractive? Or if all your mates were drinking oat milk lattes?  💘   Two-thirds of us still opt for dairy milk, but over half of Brits are open to a switch  And with 100 million cups of tea and 98 million coffees sipped daily in the UK, even small swaps like switching to plant milk can stir up a big impact.     🌍 Why? Oat, almond, and soy milk generate at least 68% fewer greenhouse gas emissions than dairy milk.    That’s why our latest campaign, Find Your Oooh, has been encouraging people to switch up their coffee orders. Changing a regular habit can be a hard (hazel)nut to crack but we’ve been testing insight driven behaviour change techniques for the last 10 years and we had a few up our sleeve.  Here are five behaviour change techniques we’ve used to help 25 to 34 year olds to #FindYourOohWithoutTheMoo.  Thirsty for more? Sign up to our newsletter if you want to hear other insights, learnings and BTS snippets of our campaigns. Hubbub.org.uk/Newsletter

How do we get Gen Z plugged into environmental issues they don’t know exist? 🔌👀 By letting them lead the charge to the solution! 💡 In partnership with Virgin Media O2, we've been exploring electronic waste (#ewaste) with Gen Z through our Time After Time campaign. 📲 Year 1: 76% of our audience became more aware of how to reduce e-waste and 81% more determined to do so.  📲 Year 2: 97% learned something new about e-waste and 89% plan to take circular actions like recycling, donating, passing on, selling and repairing their old tech. WHY Gen Z? 🔋 Gen Z is on board with refurbished tech - they’re the generation most likely to buy second-hand phones! 🪫 BUT Gen Z also replace their phones more often than older generations and have the lowest awareness of the precious and rare metals inside tech. HOW did we get them to care? E-waste is a tough and tangled topic so we decided to meet Gen Z where they are at: 📱TikTok - from comedy to fashion, we collaborated with influencers and students to find relevant ways to talk about e-waste 🧠 Hackathons - we made the topic accessible and practical by tying e-waste to different subjects… with pitching and prizes of course! 🤳 Mirror Selfies?! We took our giant flip phone installation on tour across the UK with Unite Students allowing students to snap a selfie and learn about e-waste. 📈 Setting Trends - with Gen Z poetry, photography and our bitesize learning, we created the world's first e-zine on e-waste (see below). If you want to explore communicating sustainable change to Gen Z, get in touch and see how we could work with you #JoinTheHubbub #TechTimeAfterTime

Feeling overwhelmed from reading about all the microplastics? Us too. It is a huge problem made up of (literally) incredibly tiny pieces! But there are a few simple things we can control, to reduce both our exposure and the amount that we’re releasing into the environment. Swipe for quick everyday tips -> #microplastics #environment

Should fridges be warm and fuzzy? 🤔 Ours are.     What about phones, or flowers? So many wonderful moments and connections take place through our campaigns every day, and show how the impact of them goes so much further than just the numbers.    1. Swipe to read more if you want to feel warm and fuzzy too.   2. Give yourself a hug.  3. Find lots more community stories, growth and impact in our full impact report: https://lnkd.in/d2AhFDTi

They say communication is key to every great relationship. 💘  Turns out, that includes the one between UK households and net zero. 💚 Our new Home Advantage report shows that HOW we communicate the transition to net zero is as critical as the support and infrastructure we put in place.  We spoke to 175 UK Households to find out what they want to know about sustainable living to get to net zero. And we learned:  ✅ People want to act but need more support from business and government to know where to start, what makes the biggest difference, how they’ll benefit and how others will play their part. ❌ Without the right communications and support, we risk a green backlash. Misinformation, an erosion of trust and a perceived lack of choice can mean people feel like changes are being forced upon them. Nobody wants that.  We boiled the findings down into three communication principles to help get everyone on board. Some of these might seem obvious, but our findings suggest they’re principles that we all need to revisit to truly convince households that environmental action is worthwhile.  Dig in below and read the full report for more insights: https://lnkd.in/eu5-X-72 #HomeAdvantage #NetZero #BehaviourChange

What do households in the UK really think about net zero? We found out. 🏠 The UK needs to cut emissions drastically by 2035 in order to meet net zero, and a huge chunk of that - 32% - depends on what we do as individuals and households. But many people are confused about where to start, and which actions have the most impact. Our #HomeAdvantage research tackled this head on. We brought together businesses including B&Q, Barratt Redrow PLC, Starbucks UK, TSB, Unilever UK and Virgin Media O2 and a cohort of over 175 households to develop a blueprint for supporting households to take climate action. Over three months, we got the inside scoop on their views about everything from 'getting heat pump ready' and eating more veggies, to who they trust on climate and what choices matter to them. ✅ The good news? The households in our study are ready to make changes to reach net zero - and our polling of 501 homeowners showed 75% of UK homeowners agree! 📈 The crucial bit? They need the right support from business and government to make it happen. Read our Home Advantage report to find out how best we can support UK households to create the net zero homes and ways of living of the future, and the 12 key recommendations for business and government to help get us there. https://lnkd.in/eu5-X-72